• by Ray Schultz , December 5, 2019

Terminus, the provider of an account-based marketing (ABM) platform, has named Tim Kopp as its chief executive officer and chairman. 

Kopp, a SaaS veteran, will be tasked with continuing to scale the company to help B2B marketing and sales teams  deploy ABM strategies. 

Terminus co-founder and former CEO, Eric Spett, will continue to his involvement with the company a member of the board.  

Kopp has served as CMO of ExactTarget through that firms’ IPO and its $2.7 billion acquisition by Salesforce in 2013.

Kopp has also worked at Coca-Cola, and is an active early-stage investor at Hyde Park Venture Partners.

“Marketing and business are at a crossroads. We’re shifting to a new frontier of automation that prioritizes more effective account targeting, engagement, and acquisition,” Kopp states.

Kopp adds that “the emerging generation of CMOs is transitioning toward hyper-targeted campaigns and intelligent, data-driven digital marketing."

Terminus provides an account-centric platform that delivers the intelligence and automation needed to scale ABM, a discipline that increasingly features email marketing.