- Boost's '4Genie' Grants Wireless Wishes
Marketing Daily, Aaron Baar - Monday, June 4, 2012
Boost Mobile is moving from being an amplifier of consumers' complaints abo ...
- Cricket To Offer Prepaid iPhone
Marketing Daily, Aaron Baar - Thursday, May 31, 2012
The smartphone will be available with the company's $55/month all-inclusive plans. ...
- German Carriers In Uproar Over LTE OK Delay
Around the Net In OMD Europe, Nina Lentini - Tuesday, May 22, 2012
German wireless carriers are in an uproar over what they said ...
- AT&T Sings Facebook Fans' Praises
Marketing Daily, Aaron Baar - Saturday, May 19, 2012
Rather than offering a traditional blanket "thank you" or a discount ...
- New Coalition Opposes Verizon-Cable Alliance
Online Media Daily, Wendy Davis - Monday, May 14, 2012
Telecoms T-Mobile, Sprint Nextel, the watchdog Public Knowledge and other organizations ha ...
- Video-Calling Could Be A Boon To Big Telecom
Online Video Daily, Ross Fadner - Tuesday, May 15, 2012
Telecom carriers around the globe believe that in LTE, or 4G, ...
- Forget Net Neutrality - ISPs Need Competition
Around the Net in Video, Ross Fadner - Wednesday, May 9, 2012
To a great extent, the future of streaming and downloadable content ...
- Coming Soon: Family Data Plans
Marketing Daily, Aaron Baar - Tuesday, May 8, 2012
AT&T, Verizon reportedly at work on plans that would allow multiple use ...
- AT&T To Offer Home Security, Monitoring
Marketing Daily, Aaron Baar - Monday, May 7, 2012
In a growing trend of telecommunications companies offering home security and automati ...
- VZW Offers Prepaid Plans
Marketing Daily, Aaron Baar - Monday, April 30, 2012
A new offering includes talk, text and 1GB of data for $80/mo ...
- Consumers Have Limit To Unlimited Plan Price
Marketing Daily, Aaron Baar - Wednesday, April 25, 2012
Despite finding that nearly half of consumers don't know how much mobi ...
- Cricket Targets National Audience
Marketing Daily, Aaron Baar - Sunday, April 22, 2012
According to the company, the introduction is part of a retail expansi ...
- Verizon Backing Windows Phone
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 20, 2012
Verizon Wireless plans to put its marketing weight behind Microsoft Corp.'s ne ...
- Sprint Offers Deals, Phones for Earth Day
Marketing Daily, Aaron Baar - Thursday, April 19, 2012
During the final two weeks of April, Sprint will offer $50 cred ...
- AT&T Fuses Technology, Family For Mother's Day
Marketing Daily, Aaron Baar - Monday, April 16, 2012
The Hispanic campaign features a Mother's Day-themed commercial in which a teena ...
- T-Mobile Punches Up Attitude In New Campaign
Marketing Daily, Aaron Baar - Sunday, April 15, 2012
In a new set of commercials set to begin airing this wee ...
- Boost Offers Million Dollars For A Win
Marketing Daily, Aaron Baar - Saturday, April 14, 2012
The contest is open to any Boost Mobile customer in good standin ...
- Verizon Adds $30 Fee For Upgrade With Discounted Phone
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
On April 22, Verizon Wireless will institute the fee for existing custome ...
- P&G Veteran James Moorhead Is Now Dish CMO
Around the Net In Brand Marketing, Nina Lentini - Thursday, April 12, 2012
The guy behind Old Spice's "Man Your Man Could Smell Like" ...
- Wireless Industry Works to Prevent Data Theft
Marketing Daily, Aaron Baar - Tuesday, April 10, 2012
The industry association group outlines a four-step plan that includes a databa ...
- AT&T Plus Gets Personal
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 28, 2012
AT&T has a new loyalty program called AT&T Plus, a free servic ...
- People Like Siri, They Really Like Her
Marketing Daily, Aaron Baar - Tuesday, March 27, 2012
Thirty-seven percent of 4S users want similar voice-command interface for their ...
- PwC: Data Usage Will Upend Wireless Revenues
Marketing Daily, Aaron Baar - Monday, March 26, 2012
The increasing number of people purchasing subsidized smartphones (in exchange for bei ...
- Boost Lowers Unlimited Talk & Text Price
Marketing Daily, Aaron Baar - Thursday, March 22, 2012
The pre-paid telecom company is introducing an unlimited voice and text pl ...
- Q&A: NetZero's President On New Strategies
Marketing Daily, Aaron Baar - Monday, March 19, 2012
The company that made a name for itself offering low-cost (or "value-priced ...
- But First Graders Can? In Ads, Yes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 13, 2012
Kids, young kids, are getting into the $3 billion annual over- a ...
- NET10 Backs Arena League
Marketing Daily, Aaron Baar - Monday, March 12, 2012
Prepaid wireless company NET10 has signed on as a major sponsor ...
- Virgin's Branson Submits To Higher Calling
Marketing Daily, Aaron Baar - Tuesday, March 6, 2012
A new television advertisement for Virgin Mobile depicts Branson in his you ...
- AT&T Offering Beats BeatBox
Marketing Daily, Aaron Baar - Monday, March 5, 2012
The product, which will featured on American Idol next week, will ...
- Sprint Campaign Focuses On Data Limitation
Marketing Daily, Aaron Baar - Sunday, March 4, 2012
"The way people are consuming data on their phones, consumption is goi ...