- Paramount Skydance Reportedly Mulling All-Cash Deal To Acquire WBD
Television News Daily, Wayne Friedman - Thursday, September 11, 2025
WBD's stock price rocketed up 26% to $15.79 in midday Thursday tradin ...
- Crossing Roads: PubMatic Earnings Show How SSPs Face Risk
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 12, 2025
PubMatic faces serious challenges as supply-side platforms continue to evolve. As t ...
- WPP Media Touts 'First-Of-Its-Kind Activation' With Criteo
MediaDailyNews, Joe Mandese - Tuesday, July 29, 2025
The data deal with its "Open Intelligence" platform focuses on CTV a ...
- What Partisans Chew On: The News Sources Favored By Republicans And Democrats
Publishing Insider, Ray Schultz - Tuesday, June 10, 2025
There is some crossover--adherents to both parties watch the major news network ...
- YouTube Unveils New Automated Ad Options, Cultural Moment Targeting
MediaDailyNews, Colin Kirkland - Friday, May 16, 2025
YouTube announced new ad options at its 2025 BrandCast event, as we ...
- Paramount Takes $6B Charge From Lower Cable TV Networks' Value
Television News Daily, Wayne Friedman - Friday, August 9, 2024
Paramount had an 11% decline in TV ad revenue, while affiliate a ...
- RFK Jr. Springs A Super Bowl Surprise, While Mark Wahlberg Prays
TVBlog, Adam Buckman - Monday, February 12, 2024
RFK Jr. channeled his uncle, Mark Wahlberg invited us to pray wi ...
- Super Bowl Price Soars 11% To $6.47M Per :30
Television News Daily, Wayne Friedman - Tuesday, February 6, 2024
Pricing for national TV 30-second commercials for this year's Super Bowl ...
- What Is Premium Video?
Media Insider, Dave Morgan - Thursday, November 16, 2023
I truly applaud the work of the FreeWheel Council for Premium Vid ...
- Major TV Carriage Dispute: Disney Channels Blacked Out On Charter Spectrum
Television News Daily, Wayne Friedman - Friday, September 1, 2023
A major carriage contract dispute between Disney-ABC and Charter Spectrum, the second-bigge ...
- Behind Brands' Focus On Clean Rooms, Interoperability, Identity Strategies
Advanced TV Insider, Karlene Lukovitz - Thursday, April 27, 2023
Marketers need an identity strategy that allows for a mixture of authenticate ...
- TelevisaUnivision Posts 5% Bump In U.S. Ad Sales In Q3
Television News Daily, Wayne Friedman - Thursday, October 27, 2022
Ad revenue in the U.S. and Mexico was up 6% to $725 ...
- Huge Profit Expanding Beyond the Majority
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
In the world of politics where profit doesn't come from financial gai ...
- Avocados From Mexico Scores Big Driving Brand Performance via Innovation
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM ...
- Top-Line Growth in Today's Crowded Video Landscape
The MediaPost Cases, Lisa Singer - Friday, June 24, 2022
Introducing a new brand can be daunting in today's ever-expanding video landscap ...
- Jackson Hewitt: Adding Humanity, Expertise and Humor to Humanize The Tax Services Company
The MediaPost Cases, Lisa Singer - Tuesday, June 21, 2022
Jackson Hewitt created an integrated brand campaign to educate people about t ...
- Video as the Content Marketing Model for Multicultural
The MediaPost Cases, Lisa Singer - Friday, June 17, 2022
For brands to effectively embrace a Multicultural world they need to accurate ...
- Consumer Needs: More Important Things Vs. Spending More Time
TV Watch, Wayne Friedman - Tuesday, February 15, 2022
According to new research from Publicis Media, "spending time at home" to ...
- Wayfair Remakes the Funnel
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
With high brand recognition in the furniture category accomplished, Wayfair is evolvi ...
- Xandr Invest Adopts OpenID To Streamline Audience-Based National Linear Buys
Digital News Daily, Karlene Lukovitz - Thursday, June 24, 2021
Buyers using the Invest TV platform to build linear campaign proposals c ...
- SmileDirect's All-Screen Press
The MediaPost Cases, Lisa Singer - Monday, August 9, 2021
As the oral care upstart SmileDirect grows its brand into new produ ...
- Multicultural Representation In Automotive Advertising
The MediaPost Cases, Lisa Singer - Tuesday, June 1, 2021
To ensure accurate portrayals of women and girls, the Ford Motor Compa ...
- D2C Brands Tune-In to Primetime
The MediaPost Cases, Lisa Singer - Friday, June 4, 2021
TV's lower ad prices and higher available inventory enabled digital-first advertisers n ...
- You Can Now Build A Brand Without Using TV
Media Insider, Cory Treffiletti - Wednesday, May 19, 2021
A new paradigm: Digital is your core channel. Video is the anch ...
- Disney's Q2 D2C Revenues Spike 60%, Disney+ At 104M Subs
Television News Daily, Wayne Friedman - Friday, May 14, 2021
Walt Disney's D2C business witnessed a 59% rise in revenue in fisc ...
- CIMM Day 1: Essence Media Chief Calls For 'Wholesale' Measurement Change
MediaDailyNews, Joe Mandese - Thursday, February 4, 2021
"We have a fire under us that needs to be addressed," Essen ...
- CES: NBCU Aims For Big Digital Commerce Marketplace
Television News Daily, Wayne Friedman - Tuesday, January 12, 2021
Amidst a potential $50 billion digital commerce marketplace, NBCUniversal says its shopping-connect ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud Standard
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The new standard addresses ad-sharing scenarios in which multiple entities own ...
- Court Vacates FCC Order Banning Charter From Charging Interconnecton Fees
Digital News Daily, Wendy Davis - Friday, August 14, 2020
In a move that took industry watchers by surprise, a divded feder ...
- 'Family Friendly' Streaming Service VidAngel Appeals $62 Million Copyright Verdict
Digital News Daily, Wendy Davis - Thursday, August 13, 2020
VidAngel, which offered a streaming service that allowed users to filter o ...