- It's Not Just Age; ¾ of Americans Have Found TV Commercials Confusing
Research Brief, Jack Loechner - Friday, October 8, 2010
According to a recent study from the Council for Research Excellence, report ...
- The Hub, New Kids Channel, Raises Product-Placement Concerns
Around the Net In Media, Fern Siegel - Wednesday, October 6, 2010
The Hub, a channel aimed at kids that launches Sunday and ...
- Time Warner Sees Ally In Web
Around the Net In Media, Fern Siegel - Wednesday, October 6, 2010
Jeffrey Bewkes, chief executive of Time Warner,said he is turning to Goog ...
- ABC Teams With Facebook For Election Coverage
Around the Net In Media, Fern Siegel - Wednesday, October 6, 2010
Facebook appears serious about getting into the livestream business, and the late ...
- Enterprise: ABC Introduces Inventory Ad System To Benefit Network/Affiliates
MediaDailyNews, David Goetzl - Wednesday, October 6, 2010
As ABC and its affiliates ramp up a system allowing stations ...
- Film Markets Favor TV, But Costs Continue To Rise
MediaDailyNews, Wayne Friedman - Wednesday, October 6, 2010
Movie media marketing costs keep growing, and will continue with television ...
- Cable Prices Too High, Consumers Threaten To Switch Providers
MediaDailyNews, Wayne Friedman - Wednesday, October 6, 2010
Satisfaction among cable TV program retailers when it comes to pricing continu ...
- Fight Club: UFC's White Wins Promax Award
MediaDailyNews, David Goetzl - Wednesday, October 6, 2010
Industry organization PromaxBDA's first sports marketing award will go to an executi ...
- FCC Wants More From Comcast, NBC
Around the Net In Media, Fern Siegel - Tuesday, October 5, 2010
The Federal Communications Commission has requested more information from Comcast and N ...
- Silverman's Electus Does First Scripted Sale To ABC
Around the Net In Media, Fern Siegel - Tuesday, October 5, 2010
Ben Silverman is returning to scripted television via the same route th ...
- CNN's Spitzer/Parker Show Debuts To Scathing Reviews
Around the Net In Media, Fern Siegel - Tuesday, October 5, 2010
CNN's primetime talk show anchored byex-New York governor Eliot Spitzer and conservati ...
- Smirnoff Creates Own Reality TV Show
Marketing Daily, Karlene Lukovitz - Tuesday, October 5, 2010
Exemplifying both greater focus on multicultural marketing and spirit makers' increasing propensi ...
- Leap Strikes Deal With Acxiom To Offer Segmented TV Spots, Interactive Campaign Features
MediaDailyNews, - Wednesday, October 6, 2010
Digital TV advertising developer Leap Media Group this morning unveiled a de ...
- NBC Invests In Invidi's Addressable Ad System
MediaDailyNews, Wayne Friedman - Tuesday, October 5, 2010
Addressable advertising systems have been getting attention from all media companies ...
- Bieber Expected To Host MTV's 'Punk'd'
MediaDailyNews, - Tuesday, October 5, 2010
MTV is revamping "Punk'd," and this time around, 16-year-old Justin Bieber wi ...
- MSNBC Moves 'Forward' With Tag, Scope
MediaDailyNews, Wayne Friedman, David Goetzl - Tuesday, October 5, 2010
"The Place for Politics" wants to widen its scope beyond the Insi ...
- Broadcast Networks Lure Baby Boomers
MediaDailyNews, Wayne Friedman - Tuesday, October 5, 2010
Broadcast nets see rise in average age of viewer; networks land somewhe ...
- CBS Touts Upscale Viewership
MediaDailyNews, Wayne Friedman - Tuesday, October 5, 2010
Upscale viewers aren't just the domain of ABC -- CBS says ...
- HBO, CNBC Among Google TV Partners
Around the Net In Media, Fern Siegel - Monday, October 4, 2010
Content companies started touting their participation in the Internet giant's new Goog ...
- Lights, Camera, Lawsuit: FilmOn Site Sued By TV Nets
MediaDailyNews, Wayne Friedman - Monday, October 4, 2010
Another new streaming video service, FilmOn, has been sued by the fo ...
- 'NBC Sunday NFL' Scores Best Ratings In Decade
MediaDailyNews, Wayne Friedman - Monday, October 4, 2010
The second Sunday of the new season boasted the best October prime-ti ...
- CNN Fires Rick Sanchez For Radio Remarks
Around the Net In Media, Fern Siegel - Monday, October 4, 2010
Rick Sanchez, a daytime anchor at CNN, was fired on Friday, ...
- Fox Pulls Cable Nets From Dish
Around the Net In Media, Fern Siegel - Monday, October 4, 2010
Fox pulled a number of cable channels and regional sports networks fr ...
- Paramount Reorgs Licensing, Direct-to-DVD; Lays Off 53
Around the Net In Media, Fern Siegel - Monday, October 4, 2010
Paramount is laying off 53 workers and consolidating its licensing/consumer products a ...
- Brit Fans Will Pay For 'Mad Men'
Around the Net In Media, Fern Siegel - Monday, October 4, 2010
British fans of "Mad Men" will have to pay to watch t ...
- QVC Italy Begins Live Broadcasts
MediaDailyNews, - Friday, October 1, 2010
QVC Italy began broadcasting live from its new studios in Milan, Ital ...
- Discovery en Español Records Best 3Q
MediaDailyNews, - Friday, October 1, 2010
Discovery en Español posted its highest 3Q since being measured in 200 ...
- CBS Gets 'Bang,' Tops ABC on Thursdays
MediaDailyNews, Wayne Friedman - Friday, October 1, 2010
With the exception of Univision and CW, all broadcast networks dropped anywhe ...
- Univision, NASA Partner To Enhance Hispanic Education
MediaDailyNews, David Goetzl - Friday, October 1, 2010
NASA and Univision moved ahead with a partnership aimed at inspiring mo ...
- Nickelodeon Books 'Supah Ninjas'
MediaDailyNews, - Friday, October 1, 2010
Nickelodeon has picked up new comedy series "Supah Ninjas." Billed as com ...