Broadcast Networks Lure Baby Boomers

Watching-TV-Adults-B

After two weeks of the new season, the broadcast networks have all aged a bit. 

The big four all witnessed their higher median ages versus the first two weeks of the season a year ago. CBS is still the leader, with a median age of 55.6 years old -- up one-tenth of a year, according to Nielsen from a Horizon Media report.

ABC grew half a year to 53.1. NBC went up two-tenths to 49.5. Fox -- still the youngest among the big four at 42.6 -- also grew half a year. (The CW was not included in this report.)

The oldest network show, again, was CBS "60 Minutes" at 60.2. It actually got a bit younger, from 60.6 a year ago. Among its regularly scheduled shows, CBS' "CSI:NY" was next at 59.5. CBS only had two shows under 50 years old: "Rules of Engagement" at 48.8; and "How I Met Your Mother" at 47.8.

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ABC's "Dancing with the Stars" performance and results shows were the network's oldest-skewing series, at 56.5 and 56.9 years, respectively. On the flip side, the network's two Wednesday comedies -- "Modern Family" and Cougar Town" -- were the youngest, at 47.7 each. The canceled "My Generation," about the travails of college graduates, had a median age of 51.8.

NBC's youngest show was "30 Rock" at 42.3. The network's oldest -skewing series included its new show "The Event," averaging 58.5. "Dateline Friday" was the oldest, at 59.1.

With its Sunday comedies, Fox comes in well under the older network -- almost six years younger than NBC. The "Family Guy" median age was the youngest at 29.7 -- and the youngest among the top four networks. "American Dad" was next at 30.5. The oldest shows on Fox were "Bones (55.4) and "Human Target" (56.1).

2 comments about "Broadcast Networks Lure Baby Boomers".
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  1. Darrin Stephens, October 5, 2010 at 2:18 p.m.

    NBC's youngest show is "The Office." Don't know how you or Bradgate figured "30 Rock."

    The oldest NBC scripted show is "Outlaw." "The Event" only skews oldest for the Saturday rerun, which ain't fair to count.

  2. Gerald Troutman from Triamond Media, October 7, 2010 at 12:37 a.m.

    Leading one to postulate that as the boomers die off broadcast TV will go the way of newspapers.

    By the way - nice touch with the name, Darrin. Only another boomer would get the joke.

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