- NBC May Be Known For 'Must-See,' But Peacock Now Owns 'Must-Shop TV'
MediaPost Live, Joe Mandese - Tuesday, May 2, 2023
"While viewing, a notification prompts the viewers they can shop just wh ...
- Amazon Unveils Streaming TV, Live Sports Content, Ad Tech, Measurement At NewFronts
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
Amazon unveiled a slate of streaming content and ad capabilities at t ...
- Amazon Prime Video TV Ad Spend Up 72%, Industry-Wide Streaming TV Drops 21%
Television News Daily, Wayne Friedman - Monday, May 1, 2023
Video streaming services' paid TV spending fell 21% to a projected $1 ...
- NBCU To Roll Out New Linear, Streaming Ad Tools, With 'Scaled Premium Content'
Television News Daily, Wayne Friedman - Tuesday, May 2, 2023
NBCU is starting up new ad innovations, combining its linear TV networ ...
- New Measurement TV-Video System: Hurry Up... Wait... Or 'Weaponized'?
TV Watch, Wayne Friedman - Tuesday, May 2, 2023
There is still a hurry-up approach -- especially on the part ...
- New Disney Doc Reveals What's Going On With Ed Sheeran
TVBlog, Adam Buckman - Tuesday, May 2, 2023
A new four-part Disney docuseries on the life of singer-songwriter Ed Sheer ...
- As Ratings Tumble, How Long Can Fox Keep Carlson From Competing?
Digital News Daily, Karlene Lukovitz - Monday, May 1, 2023
Can Fox hold Tucker Carlson to his contract, and if so, f ...
- Disney Fires Several Streaming Execs, Amazon Cuts 100 Video, Studio Jobs
Digital News Daily, Karlene Lukovitz - Monday, May 1, 2023
Some of the high-level Disney execs helped launch Disney+. ...
- Walmart+ Adds Limited -- Ad-Free -- Access To Pluto TV Content
Digital News Daily, Karlene Lukovitz - Monday, May 1, 2023
Pluto apparently hopes that Walmart+ members will get hooked and sign ...
- ARF Audience X Science Day Two: Media Currency Battle Lines Drawn
MediaDailyNews, Tony Jarvis - Friday, April 28, 2023
The focus on media currencies continued on Day Two of the A ...
- Big Data, Big Problems: A Conversation With Nielsen's Karthik Rao
MediaDailyNews, Joe Mandese - Monday, May 1, 2023
In a candid Q&A, the Nielsen Audience Measurement CEO discusses the deprecati ...
- Most Marketers Planned To Increase Ad Budgets For 2023
Research Intelligencer, Rob Williams - Monday, May 1, 2023
Amid uncertainties about economic growth, some marketers expected to boost budgets ...
- MRC (WMD?)
RTBlog, Joe Mandese - Monday, May 1, 2023
The answer depends on what you believe the role of the M ...
- YouTube Builds Shorts Into New Awareness Models
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 1, 2023
YouTube will demonstrate new strategies at the IAB NewFronts that incorporate Shor ...
- Charter Stock Gains Driven By Strong Q1 Mobile Biz, Advertising Sinks 7%
Television News Daily, Wayne Friedman - Friday, April 28, 2023
Despite the loss of 241,000 video customers and a slowdown in subscrib ...
- Writers' Strike Coming Amidst Uncertain Upfront Market
TV Watch, Wayne Friedman - Monday, May 1, 2023
TV marketers buying into what would be an unusual upcoming fall seas ...
- Not A Review Of Pete Davidson's Comedy 'Bupkis'
TVBlog, Adam Buckman - Monday, May 1, 2023
An embargo imposed by Peacock prevents me from expressing an opinion ...
- Netflix Loses 1M Users In Spain Following Password-Sharing Crackdown
Digital News Daily, Karlene Lukovitz - Friday, April 28, 2023
Netflix, pointing to its experience in Canada, says it's confident that su ...
- The Debate About Measuring What We Watch
Media Insider, Maarten Albarda - Friday, April 28, 2023
Tracking responses to the industry's attempts to "establish common standards for cross-platfo ...
- Comscore Sides With Nielsen, Supports MRC Accreditation
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
The Nielsen rival made its announcement minutes before OpenAP's upfront-style "JIC" pit ...
- 'JIC' Opens On 'Weaponized' Note, Paramount's Halley Slams Nielsen
MediaDailyNews, Wayne Friedman, Joe Mandese - Friday, April 28, 2023
"Saying that JIC certification should require MRC accreditation just doesn't really ma ...
- NBCU Q1 Ad Revenue Sinks 6.1%, Peacock Adds 2M Subscribers
Television News Daily, Wayne Friedman - Thursday, April 27, 2023
NBCU's core domestic advertising dropped 6.1% in Q1 to $2.03 billion ...
- Hulu For Sale: Disney, Comcast Not The Ultimate Owner? An Outside Possibility
TV Watch, Wayne Friedman - Friday, April 28, 2023
With Hulu for sale, who will be the owner? Perhaps not Wa ...
- When Others Railed About His Show, Springer Shrugged
TVBlog, Adam Buckman - Friday, April 28, 2023
Jerry Springer was both lucky and shrewd, although he cultivated a publ ...
- Behind Brands' Focus On Clean Rooms, Interoperability, Identity Strategies
Advanced TV Insider, Karlene Lukovitz - Thursday, April 27, 2023
Marketers need an identity strategy that allows for a mixture of authenticate ...
- Allen Media Certifies VideoAmp, Will Roll Out With Weather Channel Upfront Deals
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
Add Allen Media Group to the list of networks certifying VideoAmp ...
- On Morning Of 'JIC Upfront,' Nielsen Endorses MRC: Calls For 'Trust And Transparency'
MediaDailyNews, Joe Mandese - Thursday, April 27, 2023
"Trust and transparency throughout the buying and selling process is paramount," begi ...
- Initiative's Bosetti: This Could Be The Year We Shift From Linear To Finding Audiences Where They Are
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
The 2023-24 upfront will be the most bifurcated yet, with some clien ...
- Outfront Panel Predicts Emergence Of 'Trust Upfront'
MediaPost Live, Joe Mandese - Thursday, April 27, 2023
"We would have to re-plumb our entire industry," Stagwell Chief Media Offic ...
- Instacart, Roku Partnership Pairs Online Groceries With TV Streaming
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
The advertising partnership unlocks first-party data to measure the impact of ...