- NFL Regular-Season Games Rise 2% To Average 16.6M Viewers, Amazon Dips With 'TNF'
Television News Daily, Wayne Friedman - Wednesday, January 11, 2023
The NFL continued to buck overall TV trends, posting another regular-season viewersh ...
- Should Networks Keep Or Sell Streaming TV Shows? An Old Story With New Tricks
TV Watch, Wayne Friedman - Wednesday, January 11, 2023
Now, it seems there are overlap and "frenemy" issues when it com ...
- HBO's 'The Last Of Us' Is First Post-Apocalyptic Drama Of 2023
TVBlog, Adam Buckman - Wednesday, January 11, 2023
As far as TV is concerned, the times call for dramas depicti ...
- Twitch Livestream Competitor Trovo Launches New Ad Automation Tool
Digital News Daily, Colin Kirkland - Monday, January 9, 2023
The integrated livestream technology, called Uplify, will help brands and content creato ...
- VP Behind Apple TV+, Services Expansion Exits As Unit Is Restructured
Digital News Daily, Karlene Lukovitz - Tuesday, January 10, 2023
Peter Stern, VP Services for six years, is leaving as that busine ...
- What The Joint Industry Committee Means For Ad Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 9, 2023
OpenAP CMO Brittany Slattery explains why the JIC is important for a ...
- Local Media Buyers Who Buy Broadcast TV Want To Make The Most Media Cuts - On TV
Television News Daily, Wayne Friedman - Monday, January 9, 2023
Nearly 18% of local media buyers say they anticipate cutting back ...
- Young Media Consumers Still Taking Small Media Bites: Is Netflix Waiting For Them?
TV Watch, Wayne Friedman - Tuesday, January 10, 2023
Young media consumers' high usage of short-form video content on social med ...
- How Low Can It Go? Golden Globes On The Skids
TVBlog, Adam Buckman - Tuesday, January 10, 2023
The scandal-plagued Golden Globe Awards are back, but not by popular dem ...
- YouTube: Shorts Can Earn Ad Revenue Starting Feb. 1, Partner Program Gets New Terms
Video Insider, Karlene Lukovitz - Tuesday, January 10, 2023
Shorts creators who agree to terms can now earn ad revenue direct ...
- TikTok Partners With IMDb For New In-App Film/TV Feature
Digital News Daily, Colin Kirkland - Friday, January 6, 2023
TikTok has announced that it is licensing data from film and ...
- 'Avatar: The Way Of Water' Makes Waves At Box Office As 7th-Biggest Global Release Ever
MediaDailyNews, Wayne Friedman - Monday, January 9, 2023
"Avatar: The Way of Water" brought $45 million in box-office dollars ov ...
- Disjointed Industry Committee
MediaDailyNews, Joe Mandese - Monday, January 9, 2023
The major networks announced a joint industry committee (JIC) this morning ...
- Second-Screening Of Devices Rises In Autumn Among TV Viewers
Research Intelligencer, Robert Williams - Monday, January 9, 2023
Two-thirds of television viewers said they look at a second screen ...
- Networks, OpenAP Form JIC To Certify New 'Currencies'
Television News Daily, Wayne Friedman - Monday, January 9, 2023
Major TV network-based media companies, working with OpenAP, are starting up ...
- Not Just Branding: Roku Now Making TV Sets - Is That A Good Thing?
TV Watch, Wayne Friedman - Monday, January 9, 2023
Moving deeper into technology, Roku is designing and building its own sma ...
- Harry Situation: Prince Gets Royal TV Treatment To Promote Book
TVBlog, Adam Buckman - Monday, January 9, 2023
Great Britain's "spare" heir is taking to U.S. TV to tell h ...
- Buyer Survey Probes Addressable's Progress, Remaining Obstacles
Advanced TV Insider, Karlene Lukovitz - Friday, January 6, 2023
While performance generally gets high marks, cost concerns could be a bigg ...
- Inflation To Dramatically Influence Purchase Decisions In 2023, Survey Finds
Performance Marketing Insider, Laurie Sullivan - Friday, January 6, 2023
Amidst economic uncertainty, U.S. adults are making changes to their spending habit ...
- Total TV Ad Impressions Down 3.5% In 2022, National TV Ads Rise 6%
Television News Daily, Wayne Friedman - Thursday, January 5, 2023
Total TV ad impressions in 2022 from linear, streaming and local programmi ...
- U.S. Ad Market Still Weak In Q4, 'Small Green Shoots' In Q1: WBD's Wiedenfels
Television News Daily, Wayne Friedman - Friday, January 6, 2023
The weak national TV ad market in the latter half of ...
- Cashing In With Netflix's 'Basic With Ads': Who Is Out?
TV Watch, Wayne Friedman - Friday, January 6, 2023
TV and movie creators may look to cash in a bigger w ...
- Vimeo Laying Off 11% Of Workforce
Digital News Daily, Karlene Lukovitz - Thursday, January 5, 2023
This is Vimeo's second round of layoffs since July 2022's 6% cu ...
- Roku Hits 70M Actives, Intros Branded TVs
Digital News Daily, Karlene Lukovitz - Thursday, January 5, 2023
Roku's stock price dropped by 80% in 2022, in large part d ...
- Roku Global Accounts Rise 17% In 2022
Television News Daily, Wayne Friedman - Thursday, January 5, 2023
Roku says its global active accounts have grown by 17% year-over-year ...
- TV Network Blackouts And Then Some: What About Dropping Channels Outright?
TV Watch, Wayne Friedman - Thursday, January 5, 2023
What happens when a pay TV provider just doesn't want to car ...
- New 'Missing Persons' Drama On Fox Needs Time To Find Itself
TVBlog, Adam Buckman - Thursday, January 5, 2023
"Alert: Missing Persons Unit" is a new police procedural from executive produce ...
- Ampersand Automates Addressable TV Planning, Buying
Digital News Daily, Karlene Lukovitz - Wednesday, January 4, 2023
Managed service media clients can automate steps, workflow with addressable buyers. ...
- DoubleVerify Earns MRC Accreditation For Attention Metrics
Digital News Daily, Karlene Lukovitz - Wednesday, January 4, 2023
The accreditation spans DV's display and video attention metrics for desktop, mobi ...
- DoubleVerify's Focus On Attention Metrics Earns It MRC Accreditation
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 4, 2023
As marketers increasingly turn to attention metrics to improve outcomes in med ...