- National TV News Advertising Up 16% Leading Into Midterms, Stronger Gains Vs. 2018
Television News Daily, Wayne Friedman - Friday, November 11, 2022
The bulk of the increased political ad dollars during major election yea ...
- Disney Starts Hiring Freeze, Job Cuts Following Weak Earnings
Television News Daily, Wayne Friedman - Friday, November 11, 2022
Chapek sent a memo Friday saying the company is establishing a co ...
- MRC Votes To Continue Nielsen TV Ratings Suspension
Television News Daily, Wayne Friedman - Monday, November 14, 2022
The MRC recently voted to keep the accreditation of Nielsen TV ratin ...
- One TV Political Message Ending Soon: The Deal On Steal - Try A New Meal
TV Watch, Wayne Friedman - Monday, November 14, 2022
New political TV/media messaging should go something like this: "No, we d ...
- Narration Is Endless In 'Fleishman Is In Trouble' On Hulu
TVBlog, Adam Buckman - Monday, November 14, 2022
A narrator who talks (and talks and talks) for entire episodes ...
- Senate Candidates Fought For Seats Primarily Through Negative Campaign Messages
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Ad messaging skewed heavily negative this election cycle, emphasizing what voters cou ...
- Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Emodo's strategy to help advertisers reach its audience through an advanced nati ...
- Vizio Overdelivers Smart TV Ad Revenue Amid 'Challenging Environment': Analyst
Television News Daily, Wayne Friedman - Thursday, November 10, 2022
Smart TV platform revenue at Vizio Holding Co. grew 49% to $1 ...
- Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023
TV Watch, Wayne Friedman - Friday, November 11, 2022
Long term, what's the plan for ads on local TV? Borrell Associat ...
- Stallone Is King Of TV In Sensational Mob Drama 'Tulsa King'
TVBlog, Adam Buckman - Friday, November 11, 2022
Sylvester Stallone plays a newly arrived wannabe crime kingpin of Tulsa, Oklahom ...
- IAB Tech Lab Tackles Universal Standards For Streamlining Buys Across TV Environments
Advanced TV Insider, Karlene Lukovitz - Thursday, November 10, 2022
Initiative has a roadmap for setting technical standards and creating a structu ...
- Local Advertising To Remain Mostly Flat In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Borrell Research on Wednesday released data projecting that local advertising will experien ...
- Warner Bros. Discovery Promotes Strobel To EVP, Ad Sales
Television News Daily, Wayne Friedman - Wednesday, November 9, 2022
Strobel, who was SVP ad sales for Warner Bros. Discovery Sports, ...
- Against The TV Ad Grain: Trade Desk's Q3 Revenue Soars A Strong 31%
Television News Daily, Wayne Friedman - Wednesday, November 9, 2022
Although other TV and CTV ad platforms have had challenges, The Tra ...
- Midterms TV Coverage: 25.4M Viewers, Down Nearly 30% Vs. 2018
Television News Daily, Wayne Friedman - Thursday, November 10, 2022
The 2022 U.S. midterm election prime-time news coverage earned 25.4 million avera ...
- Disney In The Dumps: How Many More Losses Can Its D2C Biz Endure?
TV Watch, Wayne Friedman - Thursday, November 10, 2022
Walt Disney just revealed the possibility of a more difficult near-term futu ...
- Highest-Earning Apps Per User: Study Spans Social Media, Entertainment, Finance
Digital News Daily, Colin Kirkland - Tuesday, November 8, 2022
Facebook earns the highest revenue per user, followed by Twitter and Instagra ...
- Netflix Explores Live Sports Streaming
Digital News Daily, Karlene Lukovitz - Wednesday, November 9, 2022
Some Netflix executives think the streamer should buy cheaper, lower-profile sports righ ...
- Nexstar Posts Surging Q3 Political Ad Gains, Core Advertising 'Stable' But Lower
Television News Daily, Wayne Friedman - Tuesday, November 8, 2022
Political advertising for the midterm elections rose 900% vs. the prior-year peri ...
- Scripps Sees 'Weakness' In National Ad Market, CTV Boosts Overall Results
Television News Daily, Wayne Friedman - Tuesday, November 8, 2022
Scripps said its national networks saw ad market "weakness" in Q3, b ...
- Disney Earnings: More D2C Losses, Streaming Subscribers Rise
Television News Daily, Wayne Friedman - Tuesday, November 8, 2022
Disney posted $20.2 billion in latest quarter revenue, missing analyst market projectio ...
- Simulmedia, Comscore Strike Deal To Advance Audience Targeting For Entertainment Marketers
Television News Daily, Wayne Friedman - Wednesday, November 9, 2022
Comscore's custom audience segments will be incorporated into Simulmedia's TV+ to he ...
- CTV Platforms Might Need To Contribute To FCC Broadband 'Service' Fund - Streamers Paying More?
TV Watch, Wayne Friedman - Wednesday, November 9, 2022
Higher premium streaming costs for platforms could come from a different directi ...
- Amazon's 'The English' Is Tale Of Two High Plains Drifters
TVBlog, Adam Buckman - Wednesday, November 9, 2022
An enigmatic Native American is a Clint Eastwood of the high plai ...
- IRIS.TV, Yieldmo Form Data Partnership For Contextual CTV Buys
Digital News Daily, Karlene Lukovitz - Tuesday, November 8, 2022
The aim is to increase buyer and publisher adoption of contextually enrich ...
- Magna/Charter Study Finds Ads Shown Across Different Screens Improve Recall
MAD, Steve McClellan - Monday, November 7, 2022
The study explored the impact of advertising when viewed across single ...
- Viewing Convenience Is Key Advantage For Live TV
Research Intelligencer, Robert Williams - Tuesday, November 8, 2022
More than half of live TV viewers say they like how th ...
- Fox Corp. Wins The Right To Buy FanDuel Option -- At A Hefty Price
Television News Daily, Wayne Friedman - Monday, November 7, 2022
Sports betting is seen as a key for future growth for ...
- National TV Ad Spend Flat For September -- Ending Monthly Declines
Television News Daily, Wayne Friedman - Monday, November 7, 2022
Positive news came with September reversing a general monthly decline that beg ...
- Disney+ To Start With 100 Advertisers For U.S. Ad-Supported Launch
Television News Daily, Wayne Friedman - Wednesday, November 9, 2022
Disney CEO Bob Chapek said the launch group spans "a wide ran ...