- New Bowling Sitcom Set To Roll Down CBS Alley On Thursday
TVBlog, Adam Buckman - Monday, March 28, 2022
"How We Roll" tells the story of a blue-collar guy who see ...
- Why Did The Media Buyer Cross The Road?
MediaDailyNews, Joe Mandese - Wednesday, March 23, 2022
When Google hosts a developer's conference it focuses on moonshots. NBCU delive ...
- Snap Goes To The Oscars, Spots Encourage Viewers To Learn Sign Language
Digital News Daily, Colin Kirkland - Thursday, March 24, 2022
Snap's first Oscars TV spots honor deaf and hard-of-hearing communities, and featu ...
- Fox Corp. Launches Atlas, Contextual Advertising Technology
Television News Daily, Wayne Friedman - Thursday, March 24, 2022
The technology will launch first across Fox News Media with Fox Navigato ...
- Broadcast/Cable Non-Live Viewing Sinks 55% From 2011-2021, Cable TV Reach Crashes
Television News Daily, Wayne Friedman - Thursday, March 24, 2022
Broadcast and cable viewing continues to sink dramatically due to the grow ...
- New CTV Fraud Scheme ViperBot Stealing $8 Million A Month
Television News Daily, Wayne Friedman - Thursday, March 24, 2022
Although DoubleVerify says customers are currently protected from the scheme, ViperBot continu ...
- National TV Advertisers Want More Streaming Reach, But Won't Get It From Netflix
TV Watch, Wayne Friedman - Friday, March 25, 2022
Netflix could be exploring other ways to gain revenue beyond extra earnin ...
- With Team In The Sweet 16, Gonzaga Star Endorses Gambling
TVBlog, Adam Buckman - Friday, March 25, 2022
When a college basketball star is seen in TV commercials for ...
- Disney Sells Out Ads On ABC's Oscars Telecast
Digital News Daily, Karlene Lukovitz - Wednesday, March 23, 2022
Despite recent years' viewership drops, advertisers including NBCU's Peacock, Discovery+, Paramount+ a ...
- 'For Your Consideration' Oscars Promo Ad Spend Up 7%, To Nearly $53M And Counting
Digital News Daily, Karlene Lukovitz - Wednesday, March 23, 2022
That's up 7% from the season leading up to the 2021 Acade ...
- Netflix Might Generate $1.6B Per Year From Password-Sharing Fees, But At What Cost?
Digital News Daily, Karlene Lukovitz - Thursday, March 24, 2022
A new survey indicates that Netflix fans might be more likely th ...
- Disney Sells Out National TV Advertising For 'The Oscars'
Television News Daily, Wayne Friedman - Wednesday, March 23, 2022
National TV advertising for "The 94th Academy Awards" on ABC is so ...
- BuzzFeed Mulls Nixing News Division: Can TV News Networks Do The Same?
TV Watch, Wayne Friedman - Thursday, March 24, 2022
A TV news network could go the same route and just se ...
- Oscar Preview, Part 2: Showmanship Deficit Plagues Joyless Show
TVBlog, Adam Buckman - Thursday, March 24, 2022
In the seven years that the "TV Blog" has been covering t ...
- YouTube Ups Streaming Ante, Adds Free-With-Ads TV Shows
Digital News Daily, Karlene Lukovitz - Wednesday, March 23, 2022
Adding TV shows to its existing movie offerings is part of YouTube ...
- Watchdog Breaks Outdoor Buy Targeting Fox News Advertisers, Asserts Channel Is 'Kremlin Approved'
Marketing Politics Weekly, Joe Mandese - Wednesday, March 23, 2022
The campaign supports a study analyzing the magnitude of Fox News' pro-Russ ...
- 50% To 60% Of 'Lost' Linear TV Ad Spend Going To AVOD Platforms
Television News Daily, Wayne Friedman - Tuesday, March 22, 2022
The remaining ad dollars have gone to digital platforms including YouTube a ...
- In-Game Ad Platform Anzu Strikes Measurement Deal With Oracle Moat
Television News Daily, Wayne Friedman - Wednesday, March 23, 2022
In-game ad platform Anzu and Oracle Moat say they will be t ...
- How Low Can It Go? Fading Oscars To Try, Try Again This Sunday
TVBlog, Adam Buckman - Wednesday, March 23, 2022
Last year at this time with the pandemic still raging, the Osca ...
- Apple TV App For Google TV And Android TV No Longer Allows Content Purchases
Digital News Daily, Karlene Lukovitz - Tuesday, March 22, 2022
Apple removed the option in its latest update of the Apple ...
- NBCU Coverage Gives Comcast Dominant Share Of Ad Market
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2022
The huge share of ad budgets gives NBCU a big share ...
- Ad-Tech Co. TripleLift Buys 1plusX For $150 Million
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 21, 2022
TripleLift announced Monday the acquisition of first-party data platform 1plusX to suppo ...
- NBCU Names iSpot.tv National 'Currency' For Upfront Ad Buys
Television News Daily, Wayne Friedman - Tuesday, March 22, 2022
"As we head into the upfront season, we wanted to make ...
- More Locally Based TV News Businesses Seeking A Bigger National TV Footprint
TV Watch, Wayne Friedman - Tuesday, March 22, 2022
Spectrum News is starting up special coverage of news events anchored ...
- Clarification: Spectrum News Starting Up Special National News Coverage
TV Watch, Wayne Friedman - Friday, March 25, 2022
- Maury Outlasted Springer, Oprah And All The Rest From Bygone Era
TVBlog, Adam Buckman - Tuesday, March 22, 2022
Maury Povich's retirement after 31 years in daytime talk serves as ...
- Streaming Services Lost Time-Per-User In 2021 Due To Heightened Competition
Video Insider, Karlene Lukovitz - Monday, March 21, 2022
By comparison, average daily consumption of linear rose 3% on average, a ...
- Binge-Release Model On The Downslide Due To Downsides
Digital News Daily, Karlene Lukovitz - Monday, March 21, 2022
Churn, engagement and smaller libraries make weekly releases more cost-effective for mo ...
- 'The Batman,' Still Dominant, Adds Another $36.8M In Box-Office Sales
MediaDailyNews, Wayne Friedman - Sunday, March 20, 2022
"The Batman" only lost 45% from its previous week, according to Comsco ...
- Disney Leads In TV, Streaming Content 'Demand Share' For 2021
Television News Daily, Wayne Friedman - Friday, March 18, 2022
Although Netflix retains its lead for TV and streaming original content, Disn ...