- Ad Life During Wartime
Marketing Daily - Top of the News, Todd Wasserman - Thursday, February 24, 2022
No one knows how long this war will last or what wi ...
- Study Benchmarks Cheapest/Most Expensive Ad Media
MediaDailyNews, Joe Mandese - Friday, February 25, 2022
Digital display, followed by out-of-home, are the most cost-effective. Print newspaper a ...
- LiveRamp Reveals New Brand Identity, Announces Adobe Partnership
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 24, 2022
LiveRamp on Thursday launched a "more modern approach" to its brand identi ...
- Discovery Q4 Revenue Grows 10%, Zaslav Touts 'Smart' Streaming Content Spend
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
For the new company Warner Bros. Discovery, the focus will be ...
- DoubleVerify, Comscore Launch New Data Product Combining Viewability, Verification, Audience Measurement
Television News Daily, Wayne Friedman - Friday, February 25, 2022
The new data tool combines DoubleVerify's Authentic Ad metric, which verifies th ...
- Is It All About A Bigger Screen? IMAX Shows The Way Amidst Pandemic
TV Watch, Wayne Friedman - Friday, February 25, 2022
IMAX posted its best quarterly results ever in Q4 2021 at $108 ...
- A History Of Violence: A Lifetime Of War On TV
TVBlog, Adam Buckman - Friday, February 25, 2022
We have seen it all before. And now, another televised war h ...
- FuboTV Stock Drops Despite Improved Earnings Report
Digital News Daily, Karlene Lukovitz - Thursday, February 24, 2022
The sports-first livestreaming service exceeded a number of its own preliminary projection ...
- Philo Inks First Original Series Deal
Digital News Daily, Karlene Lukovitz - Thursday, February 24, 2022
The deal, for a series starring Rasheeda Frost, is with digital med ...
- GroupM Unveils Marketplace Built On Supply-Side Tech: Adds CTV, 'Disruptive New Pricing Models'
MediaDailyNews, Joe Mandese - Thursday, February 24, 2022
The new "premium marketplace" gives clients the option of paying based ...
- BMO Initiates DoubleVerify With An 'Outperform' Rating
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
Citing long-term demand from the digital ad industry for its verification, fra ...
- Nexstar Media Group Sees 4.3% 'Core' Advertising Gains For Q4, Automotive Takes A Back Seat
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Ad categories for Nexstar that saw Q4 growth included entertainment marketing, spor ...
- Sinclair Ad Revenue Sinks 31% In Q4
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
For 2022, Sinclair expects a "record-breaking" year for political advertising due ...
- Discovery Joins Omnicom, Comscore, VideoAmp To Develop New TV Ad Currencies
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Discovery will team with measurement companies and Omnicom Media Group in ...
- Samba TV Offers Guaranteed 'Incremental' Video Reach Currency
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
TV measurement firm Samba TV is launching what it says is t ...
- TelevisaUnivision Sees 11.4% Gains In Core Advertising For Q4, Radio Up 17%
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Univision says its ad business witnessed the highest volume and price grow ...
- VideoAmp, Comcast Advertising Strike Deal For Viewership Data
Television News Daily, Wayne Friedman - Thursday, February 24, 2022
The deal will allow VideoAmp to add data into its cross-platform measureme ...
- Vikings Gone Wild: Warriors Sharpen Their Axes For Action On Netflix
TVBlog, Adam Buckman - Thursday, February 24, 2022
According to all Viking movie and TV dramas, including a new o ...
- Nielsen Adds CTV Streaming Data To Media Planning Solution
Digital News Daily, Karlene Lukovitz - Wednesday, February 23, 2022
Nielsen Media Impact's cross-media insights and analytics now include streaming channels, ...
- Discovery, TelevisaUnivision, WarnerMedia Tap Canoe For Addressable Expansion
Digital News Daily, Karlene Lukovitz - Wednesday, February 23, 2022
The three networks have joined AMC in signing separate agreements to off ...
- News Veracity Ratings Service NewsGuard Diversifies Into PR, Public Affairs
MediaDailyNews, Joe Mandese - Wednesday, February 23, 2022
NewsGuard's ratings will be incorporated into Pulsar, a platform that helps brand ...
- Why And How Roku Developed Advertising Watermarks
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 23, 2022
Roku on Wednesday released an Advertising Watermark that integrates with its operati ...
- NBC Beijing Olympics Prime-Time Viewers Sink 42% Vs. 2018, Down 26% From 2021 Games
Television News Daily, Wayne Friedman - Monday, February 21, 2022
Preliminary total audience delivery for NBC Television Network, USA Network, CNBC a ...
- Tegna Sold To Standard General, Apollo Global For $5.4 Billion
Television News Daily, Wayne Friedman - Tuesday, February 22, 2022
Tegna has been sold to investment hedge-fund firm Standard General and investo ...
- Roku Starts 'Watermarking' Ad Technology To Deter Streaming, CTV Fraud
Television News Daily, Wayne Friedman - Wednesday, February 23, 2022
Roku Advertising Watermark will help advertisers and publishers verify the authenticity ...
- Will TV Upfront Media Deals Be Paid In Cryptocurrency In The Near Future?
TV Watch, Wayne Friedman - Wednesday, February 23, 2022
As media companies like Sling TV expand their payment methods, will hard-press ...
- Winter Olympics Wipeout: A Couple Of Theories
TVBlog, Adam Buckman - Wednesday, February 23, 2022
Media distractions, too many Olympic events and the state of the wor ...
- Sling TV Adds Cryptocurrency Option For Monthly Fees
Digital News Daily, Karlene Lukovitz - Tuesday, February 22, 2022
Can a cryptocurrency payment option give a streamer an edge? ...
- Netflix Set To Release Most-Ever Original Series In 2022
Digital News Daily, Karlene Lukovitz - Tuesday, February 22, 2022
Original shows will definitely reach nearly 400, and could end up exceedi ...
- Updated: ANA Confirms Plans For TV Ratings RFP, Scope And Timing Not Disclosed
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
It's unclear whether the RFP is related to the ANA's "Cross-Media Measureme ...