- Disney Signs Horizon Media For Its 'Clean Room' Data Service
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Disney Advertising has signed on Horizon Media as its first partner ...
- Biden's State Of The Union Address Earns 38.2M Viewers, Highest Since 2019
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Viewing totals for this year's address included both out-of-home and CTV viewin ...
- CNN+ Plans App, Sets Subscriber Price, With 4-Week Launch Promo
Television News Daily, Wayne Friedman - Thursday, March 3, 2022
CNN also has plans for a CNN app available to subscribers ...
- Major League Baseball: Not Playing Ball -- Again? What It Could Mean For RSNs And TV
TV Watch, Wayne Friedman - Thursday, March 3, 2022
Just when baseball has been looking to get back some of i ...
- All U.S. TV Titans Must Do Their Duty And Abandon Russian Business Now
TVBlog, Adam Buckman - Thursday, March 3, 2022
U.S. media giants should consider pulling the plug on all of the ...
- Disney+ Grows Up: MA-TV Marvel Shows Coming To U.S., Along With More Parental Controls
Digital News Daily, Karlene Lukovitz - Wednesday, March 2, 2022
Disney is betting that more adult content, already tested in other market ...
- With A Gazillion Possible Choices, Gimbal/true[X] Settles On 'Infillion'
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
"The fact that we build technology for a complex and fragmented indust ...
- Over-The-Top Ad Spend Grows With Share of TV Viewing
Research Intelligencer, - Wednesday, March 2, 2022
Total over-the-top ad spend last year reached about $1.3 billion in t ...
- Paramount+ Tops In Streaming Ad Load In 2021, Peacock Is The Lowest
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
Among top ad-supported premium streaming platforms from major TV network groups, Paramoun ...
- Disney Advertising Strikes Data Deals With Samba TV, Comscore, Nielsen And Omnicom, Publicis
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
Disney says it is working with nearly 100 providers to create ...
- DirecTV Drops RT America
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
In a statement issued Tuesday, The National Association of Broadcasters said ...
- Invidi Starts National Addressable TV Platform
Television News Daily, Wayne Friedman - Wednesday, March 2, 2022
Invidi is starting up a new ad platform that will allow programme ...
- True Futuristic Interactive TV: Giving Viewers Control Over Scenes In Favorite TV Shows?
TV Watch, Wayne Friedman - Wednesday, March 2, 2022
Should consumers be able to choose alternate endings for TV series a ...
- Uber, Theranos Disruptors Get Disrupted In Two New Series
TVBlog, Adam Buckman - Wednesday, March 2, 2022
Two of recent history's most notorious innovators and disruptors are getting t ...
- YouTube, Hasbro And Others Fight Effort To Revive Children's Privacy Lawsuit
Digital News Daily, Wendy Davis - Monday, February 28, 2022
YouTube and a group of channel operators say the claims in ...
- TiVo Platform Using First-Party Data To Bridge Linear-CTV Targeting Gap
Digital News Daily, Karlene Lukovitz - Tuesday, March 1, 2022
The new suite of end-to-end advertising solutions uses deterministic linear TV viewersh ...
- NBCU Beefs Up Measurement Spin Team, Recruits Comscore's Ripley
MediaDailyNews, Joe Mandese - Tuesday, March 1, 2022
Ripley will lead the company's "narrative around ad technology, data and cross-platfo ...
- Tegna Core Advertising Climbs 14% In Q4 Amidst Automotive Ad Weakness
Television News Daily, Wayne Friedman - Monday, February 28, 2022
Tegna says the company is seeing continuing growth vs. pre-pandemic periods. I ...
- Simulmedia Adds Measurement Partners With Data Guarantees For Its TV+ Buying Platform
Television News Daily, Wayne Friedman - Monday, February 28, 2022
Simulmedia is starting up a program that will make third-party data availab ...
- Comscore Posts Net Income Results, Q4 Revenues Up 7%
Television News Daily, Wayne Friedman - Tuesday, March 1, 2022
As big network groups look to establish alternative currencies for TV measuremen ...
- Networks Need To Clear Decks, Preempt Shows For Ukraine War Coverage
TVBlog, Adam Buckman - Tuesday, March 1, 2022
The Ukraine story is so multifaceted that it cries out for long-fo ...
- Netflix, HBO Max Prices Well Above U.S. Users' Optimal $12 SVOD Price
Video Insider, Karlene Lukovitz - Tuesday, March 1, 2022
Netflix's new $15.50 price is also just shy of the $16 highest-acceptab ...
- Nielsen Expands Data Deal With Experian For Its Identity System
MediaDailyNews, Wayne Friedman - Monday, February 28, 2022
Experian's data will expand Nielsen's Identity System with IDs for open w ...
- It's A Seller-Defined World And Advertisers Are Just Living In It
RTBlog, Joe Mandese - Monday, February 28, 2022
Suppliers like NBCU are "certifying' audience measurement, GroupM is integrating "supply-side" tec ...
- Dish Network Pay TV Business Weakens, Satellite/Pay TV Revenue Down 1.5% in Q4
Television News Daily, Wayne Friedman - Friday, February 25, 2022
As Dish Network continues to seek mobile-phone business growth, its core satellite/virtu ...
- Longtime TV, Entertainment Marketing Exec Mark Stroman, Who Led Early Fox TV Network Promotions, Dies
Television News Daily, Wayne Friedman - Friday, February 25, 2022
Stroman worked at Fox Broadcasting Company for 16 years and rose ...
- NBC Strikes Video-Game Ad Sales Deal With Anzu.io
Television News Daily, Wayne Friedman - Monday, February 28, 2022
NBCU is expanding into in-video games ad sales through a deal wi ...
- NFL License Fee For Its 'Sunday Ticket' About To Skyrocket - Should We Expect Anything Less?
TV Watch, Wayne Friedman - Monday, February 28, 2022
The NFL has made deals with NBCU, Fox, ABC/ESPN and a "Thursd ...
- Ahoy, Mateys! Pirate Parody Sets Sail For Comedy On HBO Max
TVBlog, Adam Buckman - Monday, February 28, 2022
Finally, someone has produced the TV comedy we have all been waiti ...
- Discovery To Name Chris Licht As New CNN Chief
Digital News Daily, Karlene Lukovitz - Saturday, February 26, 2022
Sources say Licht, executive producer of "The Late Show With Stephen Colbert ...