- What We Can Learn From The CNN-Applebee's Controversy
MAD, Jacqui Hannigan - Wednesday, March 9, 2022
Applebee's paused advertising on CNN after the network ran picture-in-picture Applebee's a ...
- Does Amazon's DSP Meet The Demands Of Digital Marketing?
MediaDailyNews, Andrew Ransom - Thursday, March 10, 2022
Amazon's DSP offers a wealth of proprietary data and inventory to advertise ...
- Nielsen 'Evaluating' Plan To Stop Russian Operations
Television News Daily, Wayne Friedman - Wednesday, March 9, 2022
"Due to the escalating situation in Russia and Ukraine, Nielsen is active ...
- Verizon Tries To Work Its Way Into The TV, Media Ecosystem - Again
TV Watch, Wayne Friedman - Thursday, March 10, 2022
Can Verizon do something with +play -- which it describes as ...
- Bad Guys Lose Their Heads In AMC+ Spaghetti Western
TVBlog, Adam Buckman - Thursday, March 10, 2022
A new western series on AMC+ takes multiple cues from the 196 ...
- Apple TV+ Bags MLB Friday Night Streaming Rights
Digital News Daily, Karlene Lukovitz - Wednesday, March 9, 2022
Apple will stream MLB doubleheaders in the U.S. and seven other countri ...
- Netflix CFO On Ad-Supported Tier: 'Never Say Never'
Digital News Daily, Karlene Lukovitz - Wednesday, March 9, 2022
While an ad-supported tier still isn't in Netflix's plans, Spence Neumann acknowledg ...
- VAB: Nielsen's New 'Big Data' Measure Is Flawed
Television News Daily, Wayne Friedman - Tuesday, March 8, 2022
The VAB is demanding that Nielsen immediately stop releasing its new mo ...
- Top Pay TV Providers See Subscriber Decline Of 5.8% In 2021
Television News Daily, Wayne Friedman - Wednesday, March 9, 2022
Cord-cutting continues to hurt top pay TV providers. The top seven cab ...
- Is Apple Seeking Sports Content To Step Up Apple TV+?
TV Watch, Wayne Friedman - Wednesday, March 9, 2022
Apple is aggressively pursuing NFL Sunday Ticket, the NFL's out-of-market package ...
- Netflix Doc Is Definitive Biography Of Warhol And His World
TVBlog, Adam Buckman - Wednesday, March 9, 2022
It should be obvious to anyone working in any visual media tod ...
- HBO Max Launches In 15 Additional European Countries
Digital News Daily, Karlene Lukovitz - Tuesday, March 8, 2022
HBO Max is now available in 61 territories in Europe and t ...
- Comcast Xfinity TV Platforms Add Apple TV+
Digital News Daily, Karlene Lukovitz - Tuesday, March 8, 2022
To promote Apple TV+ sign-ups, Xfinity users will have free access ...
- Comscore, WideOrbit Start New Automated TV Buying Platform
Television News Daily, Wayne Friedman - Monday, March 7, 2022
The new platform, Comscore TV, will automate buying and selling of ...
- Upfront Market 2022-23: Expect More 'Secondary Guarantees'
TV Watch, Wayne Friedman - Tuesday, March 8, 2022
There are many incentives for new secondary guarantees, including the promise ...
- Domino Toppling Takes Center Stage In New Show On Fox
TVBlog, Adam Buckman - Tuesday, March 8, 2022
The show -- "Domino Masters" -- is hands down the best domino-toppli ...
- Gen Z Watches Nearly As Much TV As Short-Form Video
Video Insider, Karlene Lukovitz - Tuesday, March 8, 2022
Share of time averages 54% for short-form video and 46% for ...
- A Deep Dive Into Disney's Data Cleanroom, Measurement Feature
Data & Programmatic Insider, Laurie Sullivan - Monday, March 7, 2022
Marketers will gain the ability to test measurement capabilities and audience activati ...
- TikTok, Netflix Join Major News Networks In Russian Withdrawal
Digital News Daily, Karlene Lukovitz - Monday, March 7, 2022
CNN, CBS, ABC, Bloomberg, BBC among news operations suspended after Russian parliame ...
- It's Official: NBCU Ends Key Content Deal With Hulu
Digital News Daily, Karlene Lukovitz - Monday, March 7, 2022
The move is another example of media companies clawing back content f ...
- 'The Batman' Still Batty: $128.5M Warner Bros. Exclusive Opening, No Russia Start
MediaDailyNews, Wayne Friedman - Sunday, March 6, 2022
"The Batman" had the biggest film opening this year and the second-bigge ...
- Innovid CMO Stephanie Geno Leads Like 'Mother Of Dragons' Khaleesi
Performance Marketing Insider, Laurie Sullivan - Monday, March 7, 2022
CMO Stephanie Geno, who leads Innovid's Diversity, Equity, and Inclusion global ta ...
- Disney+'s Cheaper Ad Option Could Mean Less Usage, Subscriber Loss To Competitors: Analyst
Television News Daily, Wayne Friedman - Friday, March 4, 2022
"Disney needs to focus first and foremost on delivering more must-watch, buz ...
- Netflix Suspends Service In Russia Following Halt In Content Production
Television News Daily, Wayne Friedman - Monday, March 7, 2022
Netflix also recently refused to carry 20 Russian free-to-air propaganda channels ...
- For New Streaming Shows, Are TV Producers' Changes Coming With Ads?
TV Watch, Wayne Friedman - Monday, March 7, 2022
Who has the leverage in this competitive digital, connected TV world? T ...
- 'Business Bootcamp' Gets Down And Dirty On CNBC
TVBlog, Adam Buckman - Monday, March 7, 2022
On CNBC, attendees at a corporate training bootcamp undertake Marine-style challenges ...
- The Top 5 AVODs Are Duking It Out For A Handful Of Ad Categories
Advanced TV Insider, Karlene Lukovitz - Friday, March 4, 2022
And now a Disney+ AVOD is on the way. ...
- Update: Disney To Launch Ad-Supported Disney+ Tier In U.S This Year, Expand Globally In 2023
Digital News Daily, Karlene Lukovitz - Friday, March 4, 2022
Disney+'s growth rate has slowed, and Disney is intent on achieving ...
- Datonics, Atedra Release New CTV Data Offering
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 3, 2022
Michael Benedek, Datonics CEO, said "the reach is more granular via comprehensi ...
- P&G's Pritchard Calls On TV Industry To Eliminate Audience Guarantees, Focus On 'Synchronized' Supply And Demand
Television News Daily, Wayne Friedman - Thursday, March 3, 2022
"We negotiate 'audience guarantees' so we can get 'make-goods' when the audien ...