
Apple TV+ has snagged exclusive rights to stream a
weekly Major League Baseball (MLB) doubleheader on Friday evenings, across eight countries, beginning with the regular season start.
The “Friday Night Baseball”
programming--accessible without local broadcast restrictions via all devices that carry the Apple TV+ -- will also include live pre- and post-game shows.
In addition, in the U.S., Apple
TV+ will stream “MLB Big Inning,” a live show featuring highlights, every weeknight during the regular season.
Fans in the U.S. and Canada will also have access to a new 24/7
livestream with MLB game replays, news and analysis, highlights, classic games, and on-demand programming including highlights and MLB-themed original content.
Looking to leverage the
programming to attract new subscribers, Apple TV+ will make it available to non-subscribers “for a limited time.”
In addition to the U.S. and Canada, “Friday Night
Baseball” will be available on Apple TV+ in Australia, Brazil, Japan, Mexico, Puerto Rico, South Korea, and the U.K.
Apple says it plans to expand the programming to more countries at a
later date.
Apple and MLB said they will also offer enhanced league and team coverage, including highlights video, on Apple News.