- Linear TV Ad Frequency Still Too High In The U.S. And Europe, Study Finds
Television News Daily, Wayne Friedman - Monday, February 21, 2022
The authors of the study found generally high percentages for ad "irrelevanc ...
- More TV Movie Content, Money Needed: Can Streaming Companies Like Roku Keep Pace?
TV Watch, Wayne Friedman - Tuesday, February 22, 2022
After years of unimpeachable growth, analysts believe Roku could be slowing do ...
- 'Law & Order' Revival On NBC Is Sure Bet For Success
TVBlog, Adam Buckman - Tuesday, February 22, 2022
"Law & Order" returns this week for Season 21 after an absen ...
- Netflix, Disney+, HBO Max To Control Half Of Global SVOD Subs By 2027
Video Insider, Karlene Lukovitz - Tuesday, February 22, 2022
Disney+ will surpass Netflix by 2028, despite Netflix's addition of 60 milli ...
- Streaming Sports Viewers More Engaged In Ads Than Cable Viewers: Survey
Digital News Daily, Karlene Lukovitz - Monday, February 21, 2022
Compared with cable sports viewers, more sports streamers reported remembering the a ...
- CIMM Day 2: Will Multiple Currencies Require A Currency Converter?
MediaDailyNews, Tony Jarvis - Friday, February 18, 2022
It became even more evident that the industry is moving toward multip ...
- Sports Wagering, Advertising Spike In Q1 As More States Legalize Betting
Television News Daily, Wayne Friedman - Friday, February 18, 2022
Legalized sports wagering and advertising rose to new heights around the N ...
- Another Strong Debut As 'Uncharted' Scores $51M At Box Office
Television News Daily, Wayne Friedman - Sunday, February 20, 2022
Sony has spent $17.5 million in national TV advertising for the fi ...
- The Best Streaming Shows Still Have A Short Life Vs. Linear TV Series
TV Watch, Wayne Friedman - Monday, February 21, 2022
Don't expect streamers to achieve long TV season tenures. The odds a ...
- Femme Fatale Is A Devil With A Blue Dress On In NBC's 'Endgame'
TVBlog, Adam Buckman - Monday, February 21, 2022
In "The Endgame," a woman dressed to the nines is orchestrating ...
- QR Codes For TV: Insights From An Insider
Advanced TV Insider, Karlene Lukovitz - Friday, February 18, 2022
As usual, optimizing this tech is not as easy as it m ...
- January U.S. Streaming Shatters Record, Streaming Share At 28.9%
Digital News Daily, Karlene Lukovitz - Friday, February 18, 2022
Broadcast viewing rose 9% and its share of total TV viewing ro ...
- Cutting The Cord Is Now Surprisingly Easy
Media Insider, Maarten Albarda - Friday, February 18, 2022
Things have changed from the initial "cord-cutting" wave, when cable providers we ...
- Google NBA Sponsorship Debut Highlights Real Tone In Pixel Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
This weekend's NBA All-Star Game kicks off a multiyear partnership with t ...
- The Trade Desk Agrees To Provide Nielsen With Consumer Identity Data
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
With the deal, The Trade Desk will contribute identity demographic data ...
- Trade Desk Jumps 24% In Q4: Cites CTV Growth, Targets TV's Upfront
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
The Trade Desk on Tuesday said it launched a new supply-side produ ...
- AMC Networks Offers Addressable Ad Slots For National TV, Amazon Is First Client
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
Spots will run on Comcast, Charter and Cox cable systems in mo ...
- TelevisaUnivision To Launch Two New Streamers: ViX And ViX+
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
TelevisaUnivision CEO Wade Davis says the company will spend "billions" and ...
- Roku Misses Revenue Estimates, Active Accounts Rise To 60.1M
Television News Daily, Wayne Friedman - Thursday, February 17, 2022
Supply-chain issues hit Roku hard, impacting its ad business and TV s ...
- When Growing Your Media Business -- With Expected Losses -- Isn't Enough
TV Watch, Wayne Friedman - Friday, February 18, 2022
An analyst downgrade and concerns from MoffettNathanson Research put ViacomCBS stock ...
- For Big Media Companies, Branding Is Paramount
TVBlog, Adam Buckman - Friday, February 18, 2022
Two big TV companies are adopting new names based on two ...
- Univision Adopts Ad-ID To Improve Targeting, Delivery For Ads Aimed At Hispanic Viewers
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
The deal follows an NBCUniversal agreement and provides new impetus for t ...
- Ad Spending Surges 19% In January, Expands For 11th Consecutive Month
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
January's increase is the best since August 2021, and compares with ...
- Who Knew Mobile Would Fix TV's Ad Attention Deficit Disorder?
Mobile Insider, Joe Mandese - Thursday, February 17, 2022
The biggest winner coming out of Sunday's Super Ad Bowl wasn't Coinba ...
- AMC Networks Streaming Subs Rise, But Profits Fall, Stock Price Down 20%
Television News Daily, Wayne Friedman - Wednesday, February 16, 2022
In AMC's most recent quarter, ad revenues slipped 1% to $234 millio ...
- Is QR Code Explosion The Sleeper Connection For TV Upfront 'Business Outcomes' Marketers?
TV Watch, Wayne Friedman - Thursday, February 17, 2022
Looking at the just-completed Super Bowl, we may have our answer ...
- Paramount+ To Stream All Paramount Films Post-Theatrical Release
Digital News Daily, Karlene Lukovitz - Wednesday, February 16, 2022
ViacomCBS -- rechristened to Paramount as of today -- also announced Paramount+ ...
- LG, Clinch Team To Offer CTV Dynamic Creative Optimization
Digital News Daily, Karlene Lukovitz - Wednesday, February 16, 2022
Data-driven creative can incorporate and update dynamic elements including product or locati ...
- Study Reveals Mainstream News Trust Waning As Political Fervor And Tribalism Surge
Marketing Politics Weekly, Joe Mandese - Wednesday, February 16, 2022
"It's axiomatic that viewers' regularly watched news brands align with their person ...
- IAB Tech Lab Unveils 2022 Product Road Map
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 16, 2022
On the roadmap are the development of technical standards to accelerate grow ...