- Sports Legends Shilling For Gambling Apps: Right Or Wrong?
TVBlog, Adam Buckman - Wednesday, February 16, 2022
Sports legends embracing gambling on the sport that made them legends ...
- New CTV QR Codes Tout Added Metrics
Digital News Daily, Karlene Lukovitz - Tuesday, February 15, 2022
Metrics include scan rates indicating engagement. ...
- Twitter-Voted Fan Favorites To Be Featured During Oscars Telecast
Digital News Daily, Karlene Lukovitz - Tuesday, February 15, 2022
The results of popular votes for favorite movie and favorite scenes fr ...
- The Best Seconds In The Super Bowl Aren't Free
MediaDailyNews, Joe Mandese - Tuesday, February 15, 2022
As if you needed yet another Super Bowl ads post-mortem. Here a ...
- Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 15, 2022
The technology provides a scorecard to identify racial bias and risk facto ...
- Weigel Broadcasting To Start Story Television, Its Sixth Network
Television News Daily, Wayne Friedman - Tuesday, February 15, 2022
Weigel Broadcasting Co. is launching its sixth network -- locally based Sto ...
- Coinbase's Hypnotic 'Pong' Commercial Was Super Bowl's Top Spot
TVBlog, Adam Buckman - Tuesday, February 15, 2022
The crypto company's innovative, 60-second spot had virtually no action, but neverthele ...
- FuboTV Drops Quarterly Billing Experiment (Again)
Video Insider, Karlene Lukovitz - Tuesday, February 15, 2022
The timing is intriguing: The vMVPD suspended the monthly payment term opti ...
- Coinbase's Super Bowl QR Code Ad Crashes The App
Data & Programmatic Insider, Laurie Sullivan - Monday, February 14, 2022
Coinbase Global, the largest U.S. cryptocurrency exchange, made its Super Bowl deb ...
- Netflix Will Lose Marvel TV Shows To Disney On March 1
Digital News Daily, Karlene Lukovitz - Monday, February 14, 2022
The assumption is that Disney will make the shows from the lucrati ...
- YouTube 2022 Product Roadmap: Shoppable Video, NFTs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 11, 2022
YouTube will release five tools that allow creators, brands and users ...
- Pepsi's Super Bowl Ad Scores Top Honors For Ad Recall, Brand Association, Study Finds
Television News Daily, Wayne Friedman - Monday, February 14, 2022
Cognitive science company Memorable, using AI, studied the long-term impact of Sup ...
- Super Bowl Ads Score More Attention From Men, Highest 'Attention' Ever For Halftime Show: TVision
Television News Daily, Wayne Friedman - Monday, February 14, 2022
Using "eyes on screen" technology, TVision found that men scored a 126 ...
- Deep-Pocketed Disney Puts Hulu In Deal-Making Driver's Seat
TVBlog, Adam Buckman - Monday, February 14, 2022
Two Hulu announcements last week might be an indication that the streami ...
- Two-Thirds Of Super Bowl Spots Score Just 'Average' Results
MediaPost Weekend, Wayne Friedman - Friday, February 11, 2022
Ads were measured for potential for brand equity and ability to boo ...
- Olympics Opening Stream Time +349% Vs 2018, Roku Heavily Dominates Big Screens
Advanced TV Insider, Karlene Lukovitz - Friday, February 11, 2022
Big-screen devices pulled a 43% share of opening-day view time, but handhe ...
- DirecTV Stream's 1st Free Trial Looks To Capitalize On FuboTV, Hulu Offer Changes
Digital News Daily, Karlene Lukovitz - Friday, February 11, 2022
Offer comes as fuboTV requires new subscribers to commit to quarterly minim ...
- NBCU Poised To Pull Key Content From Hulu, Move To Peacock
Digital News Daily, Karlene Lukovitz - Friday, February 11, 2022
NBCUniversal is reportedly considering altering its current content-sharing agreement with Hulu ...
- Average Super Bowl :30 Rises 5% To $4.8 Million
Digital News Daily, Karlene Lukovitz - Friday, February 11, 2022
Last year's average was just over $4.5 million, according to a n ...
- Auto Industry Brings Electric Attitude, Ad Spend To Super Bowl LVI
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 10, 2022
Supply challenges stifled new car manufacturing in 2021, but price increases f ...
- Almost Half Of All U.S. TV Sets In Homes Don't Use Cable, Satellite Set-Top Box: Nielsen
Television News Daily, Wayne Friedman - Thursday, February 10, 2022
Nielsen says "almost half of the TVs in U.S. homes today (44 ...
- As Core Local TV Advertising Stalls, Networks Turn To Sports Wagering, Datacasting
TV Watch, Wayne Friedman - Friday, February 11, 2022
The biggest local TV categories have been automotive, restaurants, CPG, retail, a ...
- Commercial Pet Peeves From Super Bowl Columns Past
TVBlog, Adam Buckman - Friday, February 11, 2022
In a depressing Super Bowl spot seen last year, the glum, frowni ...
- 70% Of TV Viewers Stream, Streamed Ads Generate More Attention: Harris Poll
Digital News Daily, Karlene Lukovitz - Thursday, February 10, 2022
Higher percentages report paying more attention to streamed ads than ads ...
- Fox Corp. Posts 6% Ad Increase In Quarterly Revenue, Sports Programming And Tubi See Gains
Television News Daily, Wayne Friedman - Wednesday, February 9, 2022
Fox Corp.'s long-term plan -- a focus on live sports and li ...
- Disney Ends Quarter With Strong D2C Streaming Subs, Park Revenue, But Linear TV Flat
Television News Daily, Wayne Friedman - Wednesday, February 9, 2022
Disney+ added 12 million global subscribers, helping to boost the company's D ...
- Are Long-Term Contracts Returning To The Pay TV, Communications Industries?
TV Watch, Wayne Friedman - Thursday, February 10, 2022
Future fuboTV subscribers will need to pay a three-month subscription package f ...
- Hard To Believe, But 'Jeopardy!' Host Job Still Unsettled
TVBlog, Adam Buckman - Thursday, February 10, 2022
Even after all of the uncertainty and chaos that characterized "Jeopardy!" la ...
- TikTok, Peacock Team Up For Universal's Exclusive 'Marry Me' Concert Event
Digital News Daily, Colin Kirkland - Tuesday, February 8, 2022
On Peacock TV's TikTok channel Feb. 8, Jennifer Lopez and Maluma wi ...
- Peloton CEO Foley Steps Down As Company Slashes Costs, Plans To Cut 2,800 Jobs
Digital News Daily, Wayne Friedman - Tuesday, February 8, 2022
Peloton Interactive is cutting costs and plans to cut 2,800 jobs ...