- New Chair Outlines How His Company, Not The IAB, Is Reengineering Industry's Future
MediaDailyNews, Joe Mandese - Tuesday, February 8, 2022
Incoming IAB chair Krishan Bhatia opened by pitching how NBCU is leadi ...
- Innovid To Acquire TVSquared, Transaction Valued At $160M
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The companies say the deal will create a new standard for cross-platfo ...
- Rakuten Super Bowl Ad Stars Hannah Waddingham As High Roller
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The ad campaign, High Stakes, features Hannah Waddingham as a high roll ...
- Innovid To Acquire TVSquared, Deal Expands Measurement Platform Across TV, CTV, Digital
Television News Daily, Wayne Friedman - Monday, February 7, 2022
The expanded company will be "one of the largest datasets of audience ...
- CNN Sans Zucker: Follow Real News And Opinion
TV Watch, Wayne Friedman - Tuesday, February 8, 2022
Where does CNN go from here? Is it more about figuring o ...
- Pound For Pound, TLC Is A Heavyweight In Unscripted TV
TVBlog, Adam Buckman - Tuesday, February 8, 2022
When it comes to unscripted series about the morbidly obese, TLC ...
- Nielsen Experiences Exodus In Audience Measurement Communications Team
MediaDailyNews, Joe Mandese - Monday, February 7, 2022
Since the beginning of the new year, two members of Nielsen's te ...
- Certifiable
RTBlog, Joe Mandese - Monday, February 7, 2022
When the history of audience measurement gets written, 2022 will be remember ...
- WWE Gets Up Off The Mat: 2021 Revenue Spikes 12%
Television News Daily, Wayne Friedman - Friday, February 4, 2022
WWE's revenue spike in 2021 is largely attributable to its return ...
- Troubled Peloton Interactive Targeted By Suitors, 'WSJ' Reports
Television News Daily, Wayne Friedman - Friday, February 4, 2022
Embattled Peloton Interactive is being targeted by possible suitors, including Amazon, accordi ...
- Metaverse Marketers Will Know What Customers Want Even More Than Digital, Legacy Media
TV Watch, Wayne Friedman - Monday, February 7, 2022
Just think about a VR/AR headset in the Metaverse. A marketer c ...
- Netflix To Release 68 Original Movies In 2022
Digital News Daily, Karlene Lukovitz - Friday, February 4, 2022
Netflix, which is expected to spend more than $17 billion on origin ...
- Linear TV Reach Challenges Continue, Samba TV Study Finds
Television News Daily, Wayne Friedman - Friday, February 4, 2022
Samba TV's research found that 97% of linear TV ad budgets ...
- Should Stock Market Swings For Big Digital Players Affect Legacy Media Companies?
TV Watch, Wayne Friedman - Friday, February 4, 2022
Big digital media companies' recent market swings aren't bumping up or do ...
- Senate Panel Considers Bill Allowing News Organizations To Band Together
Digital News Daily, Wendy Davis - Wednesday, February 2, 2022
"Big tech companies are not friends to journalism," Sen. Amy Klobuchar sa ...
- MRC Updates Comscore Audit, Says Report Expected In Early Q3
MediaDailyNews, Joe Mandese - Thursday, February 3, 2022
Comscore resubmitted its TV service to the MRC's accreditation process in Octob ...
- Google Unveils Caps For CTV Ad Impressions -- Why Even Search Agencies Welcome Change
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 3, 2022
Search and performance marketers now have a way to control their ...
- 1 in 4 CTV Ads Run When TV Sets Are Off, DoubleVerify Finds
Television News Daily, Wayne Friedman - Wednesday, February 2, 2022
On Tuesday, DoubleVerify launched an onscreen pre-bid targeting platform that enables C ...
- Fox News Starts 2022 Leading Prime Time Viewing; MSNBC, CNN Fall Behind
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
Amidst expectations that the November midterm elections will build TV news viewin ...
- CNN's Zucker Shocks Network With Abrupt Resignation
Television News Daily, Wayne Friedman - Wednesday, February 2, 2022
Zucker's departure comes in the wake of the soon-to-be-closed deal in whi ...
- CTV Fraud Schemes Cost $144 Million In 2021
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
Four schemes may have cost publishers $1 million to $5 million ...
- Roku Dominates Amazon Fire TV In Q4 Streaming Share In North America: Conviva
Television News Daily, Wayne Friedman - Thursday, February 3, 2022
Roku and Amazon Fire TV claim near parity with U.S. monthly acti ...
- YouTube Beats Netflix In Perhaps The Only Business Metric That Matters -- Should Other Streamers Follow?
TV Watch, Wayne Friedman - Thursday, February 3, 2022
Increasingly, new streaming platforms might need to consider why a brand go ...
- Evidently, Whoopi Goldberg Is No Holocaust Scholar
TVBlog, Adam Buckman - Thursday, February 3, 2022
A statement Whoopi Goldberg made on "The View" seemed to minimize t ...
- Super Bowl LVI Advertisers: The Game's The Same?
Marketing Daily - Top of the News, Todd Wasserman - Wednesday, February 2, 2022
A few advertisers are coming back after a long stretch away, includi ...
- Marketers Plan To Boost Digital Ad Spending On Economic Rebound
Research Intelligencer, - Wednesday, February 2, 2022
Online video is the most popular category of digital media, with 7 ...
- Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of Upfront
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 1, 2022
Roku claims its OneView is the first ad-buying platform to enable Niels ...
- Fox, CBS Post Best NFC, AFC Championship Game Viewing In Over 6 Years
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
Fox's airings of the Los Angeles Rams vs. San Francisco 49ers, ...
- Simulmedia Launches TV+, New Version Of Its Integrated TV/CTV Ad Platform
Television News Daily, Wayne Friedman - Tuesday, February 1, 2022
An integrated combination of demand-side platform, supply-side platform and data-management platform, T ...
- Can You Re-Create Your Cable, Satellite, Telco, Virtual Pay TV Bundle -- With No Advertising?
TV Watch, Wayne Friedman - Wednesday, February 2, 2022
You can do away with ad messages on your TV feed f ...