- NBC Prime-Time Special Saluting Betty White Airs Tonight
TVBlog, Adam Buckman - Monday, January 31, 2022
The special, titled "Betty White: America's Golden Girl," will feature a gagg ...
- FASTs Are Gaining Speed - Though Viewers Are Getting Pickier Even About Free Streamers
Advanced TV Insider, Karlene Lukovitz - Friday, January 28, 2022
In Q4 alone, FAST penetration increased by 4.9 percentage points, making ...
- MRC: VAB Incorrectly Represents Nielsen Undercounting
MediaDailyNews, Wayne Friedman - Thursday, January 27, 2022
The VAB report this week cited undercounting with out-of-home TV viewing a ...
- YouTube Ads Estimated To Contribute $8.95B In Q4 2021 Revenue
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
While search and social advertising remain strong, slow growth for both ...
- Netflix Show With Ridiculously Long Title Is Not A Joke
TVBlog, Adam Buckman - Friday, January 28, 2022
The show's unwieldy title, "The Woman In the House Across the Stre ...
- Netflix (And Streaming) Get Big Vote Of Confidence: Ackman Hedge Fund Becomes A Top-20 Investor
Digital News Daily, Karlene Lukovitz - Thursday, January 27, 2022
Bill Ackman, long feared as a high-profile activist investor, expressed nothing b ...
- Comcast To Double 2022 Peacock Content Spend To $3B, Loss Forecast To Jump Nearly 50%
Digital News Daily, Karlene Lukovitz - Thursday, January 27, 2022
Despite revenue gains, the streamer's breakeven date may now be delayed beyo ...
- Don't Leave Any Demo Behind In Alt Measurement Movement
Media Insider, Dave Morgan - Thursday, January 27, 2022
For example, Pew research informs us that Black, Hispanic and lower-income househol ...
- Simpli.fi Acquires CoreMedia With Focus On Performance Media Management, Analytics
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 26, 2022
The acquisition of CoreMedia Systems will provide direct and brand response analytic ...
- VAB Estimates Nielsen Undercounting Equals $700M Ad Spending Loss
Television News Daily, Wayne Friedman - Wednesday, January 26, 2022
The VAB says 33 networks were affected, which in total undercounted 3 ...
- Netflix Mixes Cold War Combat With Sci-Fi In New Drama
TVBlog, Adam Buckman - Thursday, January 27, 2022
A new East vs. West spy drama on Netflix takes place n ...
- Peacock Launches In Germany And Austria
Digital News Daily, Karlene Lukovitz - Wednesday, January 26, 2022
Sky customers in the U.K. and Ireland gained access to the NB ...
- LG Ads To Start 'Guaranteed Outcome' Media Deals For LG Smart TV Platform
Television News Daily, Wayne Friedman - Wednesday, January 26, 2022
Initially, LG Ads will offer campaign performance guarantees on key performance indicato ...
- Around Here, Syfy Is TV's Most Consistent Network
TVBlog, Adam Buckman - Wednesday, January 26, 2022
It is sheer coincidence that for the second day in a ro ...
- Syfy's Stellar 'Alien' Takes Up Residence For Season Two
TVBlog, Adam Buckman - Tuesday, January 25, 2022
This series about a strange visitor from another planet who crash-lands ...
- After DirecTV Drop, OAN CEO Begs Viewers To Pressure Other Operators To Pick It Up
Digital News Daily, Karlene Lukovitz - Monday, January 24, 2022
Robert Herring's message followed other tirades against DirecTV and 70% owner AT& ...
- Consumers Reject Ads Targeting Both Individuals And Audiences, ARF Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 21, 2022
Americans express just as much resistance to being placed in target segmen ...
- Literary Ambitions Aside, 'Promised Land' Stands On Its Own
TVBlog, Adam Buckman - Monday, January 24, 2022
A new drama that its creator says was inspired by Charles Dicken ...
- Peacock Adds Free, 24/7 Access To Local News
Digital News Daily, Karlene Lukovitz - Friday, January 21, 2022
Local news is becoming a differentiator in the streaming wars. ...
- Full-Year Ad Spending Surges 18% Vs. 2020, 9% Vs. 2019
MediaDailyNews, Joe Mandese - Friday, January 21, 2022
Full-year data also reveals an erratic recovery in terms of various med ...
- Amazon's Poignant Depiction Of Autism Is Something New
TVBlog, Adam Buckman - Friday, January 21, 2022
The pilot episode of a new Amazon Prime show about a gro ...
- My Wish List For The Alt Measurement Movement
Media Insider, Dave Morgan - Thursday, January 20, 2022
These are exciting times for media measurement. After decades of no chang ...
- Media All-Star: Daryl Lee
MediaPost All Stars, Nina Lentini - Friday, January 7, 2022
IPG will become the first media holding company to apply quality standar ...
- What The Dickens? New Drama Series Has Lofty Literary Ambitions
TVBlog, Adam Buckman - Thursday, January 20, 2022
The positioning of a new ABC drama series as a work descend ...
- Lego Sued Over Tiny 'Queer Eye' Jacket
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 18, 2022
Lego is being sued by fashion designer James Concannon over its plast ...
- Altice Partners With Ampersand For National Addressable Ad Sales
Digital News Daily, Karlene Lukovitz - Wednesday, January 19, 2022
The deal also includes Ampersand integrating aggregated set-top-box data insights from ...
- Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 18, 2022
Startpage aims to block third-party tracking cookies on websites, including those us ...
- Ad Vice: Mobile Sports Gambling Content Floods Airwaves
TVBlog, Adam Buckman - Wednesday, January 19, 2022
Now we can add online gambling and sports wagering to the vic ...
- First Look At 'Downton' Creator's New 'Gilded Age' On HBO
TVBlog, Adam Buckman - Tuesday, January 18, 2022
Producer Julian Fellowes' long-awaited follow-up to "Downton Abbey" finally arrives next w ...
- Is Netflix Slowing? Is It Just Getting Started? Yes and Yes
Video Insider, Karlene Lukovitz - Tuesday, January 18, 2022
Both are true, in different ways. Despite mounting competition, slowing North Americ ...