- Why GroupM Is 'Shadowing,' Not Certifying Upfront Marketplace Deals
RTBlog, Joe Mandese - Monday, June 6, 2022
The agency's new audience measurement framework will transact all 2022-23 deals bas ...
- Nearly 90% Of U.S. Households Have At Least 1 Internet-Connected TV Device, Study Finds
Television News Daily, Wayne Friedman - Friday, June 3, 2022
U.S. connected TV devices have grown nearly 70% over the past fi ...
- Cable TV News: Touting -- Or Not - 'Breaking News': How About Recent News Or Opinion?
TV Watch, Wayne Friedman - Monday, June 6, 2022
A bold shift in positioning for cable TV network CNN could to ...
- Hypothesis: TV Has Role To Play In Nation's Cult Of Violence
TVBlog, Adam Buckman - Monday, June 6, 2022
What is the relationship, if any, between the extreme violence on ...
- Netflix Tweaks Watch-Time Tally Rules, Driving Popularity Bump For Some Series
Digital News Daily, Karlene Lukovitz - Friday, June 3, 2022
Series released in two batches or volumes of episodes now have ...
- CTV Upfront Ad Spending To Rise 35% To $6.41B This Year: eMarketer
Television News Daily, Wayne Friedman - Thursday, June 2, 2022
One-third of the projected $18.9 billion in CTV and streaming ad reven ...
- NBA Pushes TNT, ESPN Cable Viewing Higher, Fox News Channel Second Best
Television News Daily, Wayne Friedman - Friday, June 3, 2022
TNT led all cable TV networks in prime time with 2.7 milli ...
- Gen Zers: How Much TV Will They Watch -- Along With Other Digital Platforms?
TV Watch, Wayne Friedman - Friday, June 3, 2022
A Horowitz Research October study of Gen Z shows that 45% sti ...
- Isn't This Silly? HBO Max Pirate Comedy Gets Second Season
TVBlog, Adam Buckman - Friday, June 3, 2022
Who could have predicted that comedy shows about a cowardly pirate a ...
- Networks Ramp Up Summer Promo, Boost Media 8% Vs. A Year Ago
Television News Daily, Wayne Friedman - Wednesday, June 1, 2022
The overall bulk of that promo and ad messaging came from ...
- Boston-Based NESN Starts First Stand-Alone Streaming Regional Sports Network Service
Television News Daily, Wayne Friedman - Wednesday, June 1, 2022
New England-based regional sports channel NESN says it has become the fir ...
- Prime-Time Entertainment Sinks Again: CBS' 'NCIS' Still Leads
Television News Daily, Wayne Friedman - Thursday, June 2, 2022
Major broadcast network linear TV took another hit for prime-time entertainment seri ...
- What Does 'Top Gun' Release Say About Older And Younger Moviegoers, Their Behavior?
TV Watch, Wayne Friedman - Thursday, June 2, 2022
Perhaps the biggest success for "Top Gun: Maverick" isn't the $160 milli ...
- Race, Ethnicity, Social Class Were Hot TV Topics This Season
TVBlog, Adam Buckman - Thursday, June 2, 2022
A number of shows took up the topics of race, ethnicity a ...
- Netflix Banks On 'Stranger Things' Brand Partnerships
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, May 31, 2022
Domino’s Pizza, Timex and Doritos are three brands that are linking ...
- Go Addressable Offers Industry Guidelines
Digital News Daily, Karlene Lukovitz - Wednesday, June 1, 2022
Guidelines include preferred vendors for data matching and attribution, creative format recommendatio ...
- Buzz Off: Marketers Are Tired Of Terms Like 'Cookieless,' But Not Their Import
Email Insider, Ray Schultz - Wednesday, June 1, 2022
Most marketers are confident in cookieless solutions, and are serious about first-par ...
- 'Top Gun: Maverick' Flies High To $156M In Box Office For Memorial Day Opening Weekend
Television News Daily, Wayne Friedman - Tuesday, May 31, 2022
Wall-to-wall national TV advertising helped rocket "Top Gun: Maverick" to the franchise ...
- Netflix's 'Stranger Things' Sees Massive Global Viewing For A Record Season Opening Week
Television News Daily, Wayne Friedman - Tuesday, May 31, 2022
Season Four of "Stranger Things" posted a record total of 286.8 milli ...
- A New TV Sports Financial Dynamic: Can A TV Analyst Make More Money Than Players?
TV Watch, Wayne Friedman - Wednesday, June 1, 2022
Fox Corp. has made a reported $375 million 10-year deal with T ...
- Annals Of Publicity: Analyzing TV's 'Arms-Crossed' Photos
TVBlog, Adam Buckman - Wednesday, June 1, 2022
TV's stars and hosts are doing a lot of arm-crossing in publici ...
- 'Top Gun: Maverick' Sets Memorial Day Weekend Record
Digital News Daily, Karlene Lukovitz - Tuesday, May 31, 2022
The four-day $156-million flick is also a first-weekend career best for 59-year-o ...
- Automotive Marketers' Fraud Rate On CTV Higher Than Non-Auto Advertisers'
Television News Daily, Wayne Friedman - Friday, May 27, 2022
"CTV is fraudsters' favorite environment due to high CPMs, low transparency, a ...
- Trump Media Group To 'Embrace' Pro-Gun Programming For Streaming Service: SEC Filing
Television News Daily, Wayne Friedman - Friday, May 27, 2022
It intends to offer programs including, but not limited to blue coll ...
- Streamers To Movie Theaters: We're Here To Help - Promotions To Come?
TV Watch, Wayne Friedman - Tuesday, May 31, 2022
Peacock is offering free tickets to its customers and looking to cur ...
- Why I Love 'Mannix'
TVBlog, Adam Buckman - Tuesday, May 31, 2022
In the "Mannix" era, TV shows had a straight-ahead, what-you-see-is-what-you-get quality. ...
- Originals, Exclusives Now The Majority Of Netflix's U.S. Catalog
Video Insider, Karlene Lukovitz - Tuesday, May 31, 2022
Under current growth rates, 75% of the movies and TV seasons availab ...
- 59% Of OTT Subscribers Prefer Unified Services Bundles
Advanced TV Insider, Karlene Lukovitz - Friday, May 27, 2022
All streaming services -- including ad-supported ones -- will need to ...
- Ebony Close To Deal To Buy Black News Channel
Around the Net In Publishing, Ray Schultz - Thursday, May 26, 2022
Ebony magazine is nearing a deal to acquire Black News Channel o ...
- Cadent Intros Cross-Device Programmatic Bidding
Digital News Daily, Karlene Lukovitz - Friday, May 27, 2022
The programmatic guaranteed bidding capability spans connected TV, set-top boxes, smart TV ...