- SmileDirectClub Turns To Influencers, Data, TikTok, Search
Data & Programmatic Insider, Laurie Sullivan - Monday, January 17, 2022
SmileDirectClub is partnering with several high-profile celebrities to launch a Confidence Counci ...
- Creative All-Star: Mark Book
MediaPost All Stars, Todd Wasserman - Friday, January 7, 2022
As we head into 2022, it's clear that the 30-second TV sp ...
- Recommendations Vs. Search: Google TV's Caruso Talks About The Future
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 14, 2022
One goal at Google TV is to grow the company's device footprin ...
- Reboot Of 'How I Met Your Mother' Went To Hulu And Not CBS
TVBlog, Adam Buckman - Monday, January 17, 2022
A new sitcom coming to Hulu this week serves as a remind ...
- TV Providers, As Well As Streamers, Hit New Levels Of Customer Satisfaction In 2021
Advanced TV Insider, Karlene Lukovitz - Friday, January 14, 2022
TV providers and streamers were two of only three categories that surpass ...
- NBCU Digital Veteran Todd Whiting, 45, Dies Of COVID Complications
Digital News Daily, Karlene Lukovitz - Friday, January 14, 2022
Whiting's 17-year career at NBCUniversal included acquiring some $600 million in conte ...
- Deloitte Digital Tapped As 605 Exchange Development Partner
Digital News Daily, Karlene Lukovitz - Friday, January 14, 2022
The Deloitte "experience consultancy" will be the exclusive software and development provid ...
- Retail Media Overtakes CTV As Advertising's Biggest Impetus
MediaDailyNews, Joe Mandese - Friday, January 14, 2022
An analyst report cites packaged goods marketers doubling ad spending on t ...
- Trump Says He Has A Story To Tell, But He Needs Rewrite
TV Watch, Wayne Friedman - Friday, January 14, 2022
Rather than a small cable TV network, the former President spoke ...
- VHS Tapes Are Ancient Artifacts In New Netflix Drama
TVBlog, Adam Buckman - Friday, January 14, 2022
For many of us, memories of the VHS era are still vivi ...
- NBCU, Europe's RTL Partner For Ad Inventory Sales
Digital News Daily, Karlene Lukovitz - Wednesday, January 12, 2022
RTL AdConnect will be able to offer European ad buyers NBCU-owned ...
- NBCU Selects iSpot.tv As 1st Cross-Platform Alternate Currency Partner
Digital News Daily, Karlene Lukovitz - Thursday, January 13, 2022
Publicis Media will be the first media holding company to work wi ...
- Datonics, Simpli.fi Launch CTV Offering Supported By Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, January 12, 2022
The partnership aims to offer advertisers running campaigns on the Simpli,fi platfo ...
- TV's Mission To Make World A More Vulgar Place Continues
TVBlog, Adam Buckman - Thursday, January 13, 2022
The English language's most colorful curse word is used so often ...
- DirecTV, Dish Resume Merger Talks: Could 2022 Finally Be The Year?
Digital News Daily, Karlene Lukovitz - Wednesday, January 12, 2022
After several aborted attempts over 20 years, the satellite TV companies a ...
- Time Spent With Ad-Supported Media Falls To 46.6%, Even As Ad Spending Soars
MediaDailyNews, Joe Mandese - Wednesday, January 12, 2022
Ad-supported media's share of consumer time spent with media fell to i ...
- Integral Ad Science EMEA Appointment Fuels Expansion in Europe
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Integral Ad Science has appointed Csaba Szabo managing director, EMEA to bui ...
- Female Friends 'Pivot' Into Middle Age On New Fox Sitcom
TVBlog, Adam Buckman - Wednesday, January 12, 2022
If a female audience is what Fox is aiming for with th ...
- 'The Bachelor,' 'Yellowstone' Drive Most Web Searches For Ads
Research Intelligencer, - Tuesday, January 11, 2022
Don't underestimate linear television's ability to drive internet searches for advertisers, sa ...
- Indestructible 'Ray Donovan' Finally Nears The End
TVBlog, Adam Buckman - Wednesday, January 12, 2022
The Ray Donovan character introduced nine years ago has been indestructible ...
- Multi-Device Video Viewing Now The Norm In Broadband Households
Video Insider, Karlene Lukovitz - Tuesday, January 11, 2022
Nearly 70% of U.S. broadband households own at least one connected streami ...
- Roku Head Of Marketing Talks About Plans For 2022
Data & Programmatic Insider, Laurie Sullivan - Monday, January 10, 2022
Roku's licensing deals with smart TV manufacturers have helped it maintain ...
- TikTok Expands To TVs Across The Globe
Digital News Daily, Colin Kirkland - Friday, January 7, 2022
TikTok's global footprint will now expand to a wide array of ...
- Discovery Takes Minority Stake In OpenAP
Digital News Daily, Karlene Lukovitz - Monday, January 10, 2022
Discovery, already a supply-side member, will now sit on OpenAP's board a ...
- Interest In COVID Wanes Among TV News Viewers, Now Part Of 'Daily Life'
MediaDailyNews, Joe Mandese - Monday, January 10, 2022
New data from TV audience measurement service Samba TV gives new meani ...
- CW's Stellar Record Of Excellence Continues With 'Naomi'
TVBlog, Adam Buckman - Monday, January 10, 2022
The CW does it again with another incredibly crafted drama series f ...
- Tegna Stations Blacked Out For Fios TV Users In 4 Markets
Digital News Daily, Karlene Lukovitz - Friday, January 7, 2022
Washington D.C.'s WUSA, as well as stations serving the greater Buffalo, Harrisbur ...
- Automotive TV Spending, Impressions Fall In December
Marketing Daily, Tanya Gazdik - Thursday, January 6, 2022
While half of Toyota's spend was dedicated to NBC and Fox, t ...
- Biggest 2022 Ad Issues: Integrated Media Planning/Buying, Measurement
MediaDailyNews, Wayne Friedman - Thursday, January 6, 2022
Some 60% of media execs say "improvements in integrated media/execution" will ...
- Consumer Attitudes On Streaming Ads Remain Stable
Research Intelligencer, - Friday, January 7, 2022
The portion of U.S. adults who said they are likely to wat ...