- How Apple Could Prepare To Ditch Google Search
Performance Marketing Insider, Laurie Sullivan - Monday, November 25, 2024
AI Intelligence, Apple's AI engine and agents would enable Apple to lea ...
- It's Not TV, It's A New Framework For It
Planning & Buying Insider, Joe Mandese - Monday, November 25, 2024
The framework released this morning by the ARF divides TV into s ...
- Fox Corp. Jumps 16% In October Distributor Gauge, Roku Rises 12%
Television News Daily, Wayne Friedman - Monday, November 25, 2024
High viewing of NFL content - and Major League Baseball post-season acti ...
- DirecTV Leaves Dish Network Deal: Tougher Work Ahead
TV Watch, Wayne Friedman - Monday, November 25, 2024
Dish bondholders did not agree to exchange their debt for new de ...
- Spin Zone: Inside Comcast's Head-Spinning Spinoff Plan
TVBlog, Adam Buckman - Monday, November 25, 2024
It's the spinoff to end all spinoffs as Comcast spins off i ...
- Xumo Inventory Will Now Be Available Via PubMatic
Publishers Daily, Ray Schultz - Thursday, November 21, 2024
The partnership between streaming platform Xumo and sell-side company PubMatic is design ...
- NFL Thanksgiving Ad Price Soars 16% To $1.45M Per :30
Television News Daily, Wayne Friedman - Friday, November 22, 2024
Guideline says pricing for Thanksgiving weekend games is up 11% to $576,0 ...
- Trade Desk's 'Ventura': Puzzle - Or Path - For CTV Ad Marketplace?
TV Watch, Wayne Friedman - Friday, November 22, 2024
Extending the Trade Desk's efforts to the sell-side - with the creati ...
- Automotive TV Spending Up Nearly 29% In October
Marketing Daily, Tanya Gazdik - Wednesday, November 20, 2024
"During a busy sports month, automakers focused investment accordingly to get ...
- 2025 Local TV Ad Forecast: -20% To $21B
Television News Daily, Wayne Friedman - Thursday, November 21, 2024
For all of 2024, all local TV station owners' media platforms a ...
- Mystery Series In A Retirement Community Is A Gold Old Comedy
TVBlog, Adam Buckman - Thursday, November 21, 2024
A new Netflix series might just represent the first retirement community-based spy/detecti ...
- Nearly 170 New Advertisers On TV In First-Half 2024: VAB
Advanced TV Insider, Wayne Friedman - Wednesday, November 20, 2024
Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% ( ...
- Comscore Granted Patent Personifying TV, CTV, Digital Viewing
MediaDailyNews, Joe Mandese - Wednesday, November 20, 2024
While the patent grant has no material effect on advertisers and agenci ...
- Tyson/Paul Draws 108M, Touted As 'Most Streamed Sporting Event Ever'
Television News Daily, Wayne Friedman - Tuesday, November 19, 2024
Netflix says the Tyson/Paul fight pulled 65 million concurrent global household strea ...
- Apple Mulls TV Sets For Its Digital Garden: Take A Bite!
TV Watch, Wayne Friedman - Wednesday, November 20, 2024
Apple should consider getting into the TV set business to help bui ...
- 'The Simpsons' Proposes That All Stupid TV Be Banned
TVBlog, Adam Buckman - Wednesday, November 20, 2024
"The Simpsons" sends up TV this Sunday in a way that fe ...
- More NFL, New Dramas Boost Linear TV Share In October
Television News Daily, Wayne Friedman - Tuesday, November 19, 2024
Broadcast TV had its best result in October since January of th ...
- Comcast Spinning Off NBCU Cable Nets
Television News Daily, Wayne Friedman - Wednesday, November 20, 2024
Comcast will spin off all its entertainment cable TV channels and ne ...
- WBD Settles With NBA: But Is It Enough For Advertisers?
TV Watch, Wayne Friedman - Tuesday, November 19, 2024
WBD will get international games, expanded video clips rights, and other N ...
- 'Interior Chinatown' Is Difficult To Categorize, Easy To Love
TVBlog, Adam Buckman - Tuesday, November 19, 2024
The interior life of a young Chinatown restaurant waiter forms the bas ...
- GAI-Powered Tech Identifies, Matches Emotions In Content To CTV Ad
Data & Programmatic Insider, Laurie Sullivan - Monday, November 18, 2024
Developers at CTV tech company Wurl, an AppLovin company, have figured o ...
- 'Gladiator II' Global Mass Media 'Roadblock' Looks To Reach 300M Viewers
Television News Daily, Wayne Friedman - Monday, November 18, 2024
Paramount says the ad activation across broadcast, cable, digital, and audio platfor ...
- Breaking Fake News: Media Under Trump?
TV Watch, Wayne Friedman - Monday, November 18, 2024
Under the Trump administration, legacy TV-network-based media companies may face a compl ...
- Superb Ken Burns Doc Cracks The Da Vinci Code
TVBlog, Adam Buckman - Monday, November 18, 2024
"Leonardo da Vinci" applies visual tools and techniques unique to film, b ...
- New Prime-Time Medical Show's 'Healthy' Viewing: Call A Doctor?
TV Watch, Wayne Friedman - Friday, November 15, 2024
The true measure of health for a prime-time series continues to ...
- Last Supper: 'Blue Bloods' Heads To December Finale On CBS
TVBlog, Adam Buckman - Friday, November 15, 2024
Fans of "Blue Bloods" are likely feeling blue this fall as the ...
- Publicis Media Acquires Impact Film-Marketing Agency Picture Motion
MediaDailyNews, Joe Mandese - Thursday, November 14, 2024
Co-founder Christie Marchese and CEO Brian Walker join Publicis Media, reporting ...
- Paramount Demanding A 50% Nielsen Price Reduction: Sources
Television News Daily, Wayne Friedman - Thursday, November 14, 2024
Nielsen said: "Contrary to what Paramount has shared, we are not seeki ...
- National TV Spending Rises 1% To $3.1B In September, NFL Soars
Television News Daily, Wayne Friedman - Thursday, November 14, 2024
Ad spend for NFL programming witnessed a 32% year-over-year gain in t ...
- Disney Posts Higher-Than-Expected D2C Quarter Profits, Stock Climbs
Television News Daily, Wayne Friedman - Thursday, November 14, 2024
Disney+ also overdelivered on subscribers, adding 4.4 million (up 4%) to n ...