- Amazon Ads' Heroic 'Acts Of Kindness' Soars With 'Superman'
Television News Daily, Wayne Friedman - Wednesday, June 11, 2025
Messaging and activations will span Amazon platforms, including Prime Video advertising f ...
- Disney Isn't Into Comcast, WBD's Cable Nets
TV Watch, Wayne Friedman - Wednesday, June 11, 2025
Despite massive cord-cutting, Iger says Disney has enough subscribers to generate "significa ...
- Ghouls Out: Undead Walk Among Us In Syfy's 'Revival'
TVBlog, Adam Buckman - Wednesday, June 11, 2025
The dead rise from their graves and mortuary drawers in a n ...
- Martha Stewart In 'Love' With Netflix's Korean Lineup
MAD, Fern Siegel - Monday, June 9, 2025
Chemistry's spot says emotional connection transcends language. ...
- Alt Currency Provider iSpot To Measure GSTV's Fueling Station Network
MediaDailyNews, Joe Mandese - Tuesday, June 10, 2025
The move follows previous audience-measurement deals with Nielsen and Comscore, and GS ...
- Performance-Driven M&A Deals Turning Hot
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 10, 2025
Demand for scalable, data-led solutions has driven a 20% increase in performance-relat ...
- Dividing WBD In Two? Not Entirely, Analyst Says
Television News Daily, Wayne Friedman - Tuesday, June 10, 2025
The proposed live, linear cable TV networks group WBD Global Networks wi ...
- WBD Slicing Away Cable Nets An Easier Split Than Comcast? Something Else?
TV Watch, Wayne Friedman - Tuesday, June 10, 2025
On the surface, and plainly, WBD keeps the good stuff - a ...
- Warner Bros. Discovery Split Is 2022 Merger In Reverse
TVBlog, Adam Buckman - Tuesday, June 10, 2025
WBD's decision to split itself into two separate companies represents a b ...
- WBD To Spin Off Cable Networks
Television News Daily, Wayne Friedman - Monday, June 9, 2025
The remaining WBD company will consist of Warner Bros. Television, Warner Bro ...
- ESPN Teases 'Prophecy' Streamer Campaign That Looks Back In Time, Mulls Future
TV Watch, Wayne Friedman - Monday, June 9, 2025
The campaign focuses on ESPN's beginnings, with the first "SportsCenter" broadcast, whi ...
- On History Channel, Hazardous Toys From Decades Past Defy Belief
TVBlog, Adam Buckman - Monday, June 9, 2025
The dangerous playthings of our youths are the subject of Episode O ...
- Gannett Signs Press Release-Publishing Deal With XPR Media
Publishers Daily, Ray Schultz - Thursday, June 5, 2025
Press releases distributed by XPR Media will be featured on USA Today ...
- Wieser: Network Ad Spend Down 11%, Streamers Up 26%
Television News Daily, Wayne Friedman - Friday, June 6, 2025
Total national TV ad revenue (including CTV) will fall 6.3% in 20 ...
- Is Cord-Cutting Hurting Everyone? Not Exactly
TV Watch, Wayne Friedman - Friday, June 6, 2025
Fox Corp. posted an eye-opening 5% gain in the most recent fir ...
- Flowers For Jayne: Mariska Hargitay Searches For Her Mom
TVBlog, Adam Buckman - Friday, June 6, 2025
Mariska Hargitay has directed a documentary about her famous mother, Jayne Mansfiel ...
- 'Newsweek' Acquires Adprime, Healthcare Ad Platform
Publishers Daily, Ray Schultz - Wednesday, June 4, 2025
The acquisition of Adprime furthers vertical strategy for "Newsweek." ...
- NBA Scores 8% More Sponsorship Revenue, To $1.6B This Season
Television News Daily, Wayne Friedman - Thursday, June 5, 2025
The number of brand deals has leveled off, but spending per de ...
- Big Syndie TV Game Shows Seek Wider Audience: On Streaming Platforms
TV Watch, Wayne Friedman - Thursday, June 5, 2025
Sony Pictures Television, producer of the biggest original syndicated game shows ...
- Soda Brands 71% More Effective On Streamers Vs. Linear TV, Led By Dr Pepper, Poppi
Advanced TV Insider, Wayne Friedman - Wednesday, June 4, 2025
EDO Ad EnGage's analysis of engagement metrics across all streaming/linear TV campaig ...
- Sony, NHL Expand Partnership
Marketing Daily, Tanya Gazdik - Wednesday, June 4, 2025
The NHL and Sony will work together to evolve the NHL experien ...
- At The Upfronts: What They Said, What It Means, And Why It Matters
Research Intelligencer, Steve Sternberg - Wednesday, June 4, 2025
The official start of the fall television season is still about fo ...
- Clarification: New Streaming-Linear Viewer Comparisons: Data Not From A Nielsen-Released Report
Television News Daily, Wayne Friedman - Wednesday, June 4, 2025
In the
column “New Streaming-Linear Viewer Comparisons: Do Brands Like Wh ...
- Layoffs, Revamped Film/TV Marketing - As Business Concerns Mount Over AI
TV Watch, Wayne Friedman - Wednesday, June 4, 2025
Layoffs come amid heightened business concerns over AI. What does this ha ...
- Honda Signs On As Top Olympics Sponsor
Marketing Daily - Top of the News, Tanya Gazdik - Monday, June 2, 2025
The Olympics align with the longtime Honda global brand slogan "The Pow ...
- Amazon Defeats Privacy Suit Over Prime Video
MediaDailyNews, Wendy Davis - Monday, June 2, 2025
Prime Video users can't proceed with allegations that Amazon violated a feder ...
- Microsoft Hires Liaison To Collect/Disseminate Data From Ad Industry
MediaDailyNews, Laurie Sullivan - Tuesday, June 3, 2025
Hopkins' appointment highlights the growing importance of Microsoft's role in advertising. S ...
- Mattel Starts New Film, TV Studio For Brands
Television News Daily, Wayne Friedman - Tuesday, June 3, 2025
Mattel will combine its existing film and television units to produce a ...
- New Streaming-Linear Viewer Comparisons: Do Brands Like What They See?
TV Watch, Wayne Friedman - Tuesday, June 3, 2025
Netflix, not surprisingly, was a strong factor. It had 10 of t ...
- Revealed: The '60 Minutes' Edit That Spawned A $20 Billion Lawsuit
TVBlog, Adam Buckman - Tuesday, June 3, 2025
Just for fun, let's continue delving into the Trump-"60 Minutes" saga wi ...