- U.S. Political-Dystopian Thriller 'Civil War' Tops Weekend At $25.7M
MediaDailyNews, Wayne Friedman - Sunday, April 14, 2024
EDO Ad EnGage estimates $2.1 million in national TV ad spend f ...
- Viewers For A Presidential Debate? Try One Part Snark And One Part Show
TV Watch, Wayne Friedman - Monday, April 15, 2024
A draft version of a letter endorsed by ABC, CBS, CNN, N ...
- Sadness Grips Nation As Golden Bachelor And Wife Split
TVBlog, Adam Buckman - Monday, April 15, 2024
The above headline is totally sarcastic, which is the only correct approa ...
- Serial Entrepreneur Releases Data On Real Cost Of Programmatic TV Ad Buys
MediaDailyNews, Laurie Sullivan - Thursday, April 11, 2024
Tatari CEO Philip Inghelbrecht shared data Friday to show just how mu ...
- O.J. Sidebar, Not Really
Planning & Buying Insider, Joe Mandese - Friday, April 12, 2024
There I was covering the trial for Ad Age when I receiv ...
- OTT, Streaming Subscription Revenues Projected To Rise 8% In 2025, Slower Growth
Television News Daily, Wayne Friedman - Thursday, April 11, 2024
Industry-wide OTT/streaming platforms' subscription revenue will rise 8% next year and comma ...
- Amazon Hires Former NBCU Exec Bhatia For Global Video Advertising
Television News Daily, Wayne Friedman - Friday, April 12, 2024
Bhatia will oversee Amazon's TV ad business including live sports, Amazon Freeve ...
- Streaming Content Spend Growing Again? Good News For Profitability?
TV Watch, Wayne Friedman - Friday, April 12, 2024
Bernstein Research estimates that for every $1 dollar spent on content, ...
- For Three Decades, TV And O.J. Simpson Were Intertwined
TVBlog, Adam Buckman - Friday, April 12, 2024
O.J. Simpson's criminal and civil trials stemming from the murder of h ...
- Upfront TV-Streaming Marketplace: Executives Have 'Some' Optimism
Advanced TV Insider, Wayne Friedman - Thursday, April 11, 2024
Upfront video ad and marketing execs have "some" optimism in the TV-streami ...
- What I Learned Searching For $25B In 2023 U.S. CTV Ad Spend
Media Insider, Dave Morgan - Thursday, April 11, 2024
I learned a lot from many of you, and believe I c ...
- March Madness Showcases Growth In Women's Sports Viewership
Research Intelligencer, Robert Williams - Friday, April 12, 2024
Viewership for the women's final between Iowa and South Carolina was 2 ...
- Monthly Streaming Costs 22% Higher Since 2021, 'Churn' Rising: Study
Television News Daily, Wayne Friedman - Wednesday, April 10, 2024
Driven by price hikes and "perceived lack of value for the cost ...
- Netflix Still Dominates: Does It Matter That Legacy Owned Streamers Want To Bundle?
TV Watch, Wayne Friedman - Thursday, April 11, 2024
Although competitors are slowly eating into streaming giant Netflix in terms ...
- Chaos Of Vietnam War And Its Aftermath In 'The Sympathizer'
TVBlog, Adam Buckman - Thursday, April 11, 2024
In the show, sympathy for the devil of Communism lands a Sou ...
- NBCU Projects Record Olympic Ad Sales, $1.2B To Date
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
NBCU Prime Pods intended to slim down the ad glut on NB ...
- UFL Tries Again For More Football TV: Call The Right Promo Play
TV Watch, Wayne Friedman - Wednesday, April 10, 2024
It's a challenge to make alternative sports leagues around existing TV spor ...
- After Nuclear War, The 'Fallout' Future Looks Grim
TVBlog, Adam Buckman - Wednesday, April 10, 2024
We are a little more than three months into 2024 and Pri ...
- Streaming Ads Are Much More Valuable Than Linear TV Ads
Research Intelligencer, Steve Sternberg - Tuesday, April 9, 2024
In this week's edition, I provide a brief history of why there ...
- AMC Networks Adds New Ad-Supported Options To Streamers
Television News Daily, Wayne Friedman - Monday, April 8, 2024
AMC Networks said it will launch ad-supported versions of all its mo ...
- Innovid Starts Platform To 'Streamline' CTV Supply Path
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
Innovid is starting up Harmony Direct, a new CTV/streamer-focused platform, to elimina ...
- NCAA Women's Championship Scores Another Viewing Record
Television News Daily, Wayne Friedman - Monday, April 8, 2024
NCAA Women's College Basketball Championship scored 18.7 million viewers in early viewi ...
- Streaming Program Discovery Becomes More Challenging - More Cancellations To Come?
TV Watch, Wayne Friedman - Tuesday, April 9, 2024
A study finds that more than half of viewers are likely ...
- Software Gone Wild Ensnares The Innocent In Searing PBS Miniseries
TVBlog, Adam Buckman - Tuesday, April 9, 2024
A miniseries about one of the worst miscarriages of justice in Briti ...
- Psychologists Find A New Way To Analyze Behavior And Target Ads
Data & Programmatic Insider, Laurie Sullivan - Monday, April 8, 2024
AnalyticsIQ's research determines the most effective ways to improve performance with ea ...
- Roku Ad Forecast Lowered
Television News Daily, Wayne Friedman - Friday, April 5, 2024
The estimate of 7% growth is down from a previous 13% projectio ...
- Big Media Storms To Come: Paramount Global Moving Through Rough Seas
TV Watch, Wayne Friedman - Monday, April 8, 2024
A potentially eye-opening move by legacy TV network groups and legacy p ...
- Networks, Marketers Shoot For The Moon On Monday Eclipse Day
TVBlog, Adam Buckman - Monday, April 8, 2024
With the moon playing a key part in Monday's total eclipse ...
- Core Local TV Ad Spending Declining
Advanced TV Insider, Wayne Friedman - Thursday, April 4, 2024
In 2023, local TV stations witnessed core ad revenue sinking 3% compar ...
- LinkedIn Teams With NBCU For B2B CTV
MediaDailyNews, Laurie Sullivan - Thursday, April 4, 2024
LinkedIn has entered the CTV ad business. NBCU joins as an initi ...