Joining all other legacy TV network companies, AMC Networks said it
will be launching ad-supported versions of all of its more targeted streaming services by next year.
The list includes ALLBLK (African-American program
content), Shudder (horror-centric content), Acorn TV (British TV programming), and HiDive (anime) as well as Sundance Now and IFC Films Unlimited.
Last year AMC
started up an ad-supported version of AMC+, which previously was a no-advertising/subscription streaming service. Currently, its pricing is $4.99/month with ads and $8.99/month with no ads.
AMC Networks did not reveal pricing details for its new effort. However, typical prices for many hybrid limited advertising/subscription streamers are much lower than their sister subscription-only
options -- at around $4.99-to $6.99 a month.
advertisement
advertisement
The most expensive legacy TV network-based media company premium streaming subscription service -- with advertising -- is Warner Bros.
Discovery's Max, at $9.99/month.
Over the past 12 months AMC has bought (or placed on its own networks) 8,400 commercial messages for AMC+ -- garnering 4.6 billion impressions, with a
media spend/value of $4.7 million.
Other streamers/networks include Acorn TV, with 6,930 airings, ALLBLK (at 1,300) and Shudder (with 1,100).
Over the past 12 months, some of the
highest-spending advertising brands on the AMC Networks' biggest cable TV network -- AMC-- are: Burger King, Progressive Insurance, Verizon Wireless, Peloton, StoveGuard, SOTYKTU, Noom, Chase Bank,
IKEA, and Apple iPhone.