AMC Networks Adds New Ad-Supported Options To Streamers

Joining all other legacy TV network companies, AMC Networks said it will be launching ad-supported versions of all of its more targeted streaming services by next year.

The list includes ALLBLK (African-American program content), Shudder (horror-centric content), Acorn TV (British TV programming), and HiDive (anime) as well as Sundance Now and IFC Films Unlimited.

Last year AMC started up an ad-supported version of AMC+, which previously was a no-advertising/subscription streaming service. Currently, its pricing is $4.99/month with ads and $8.99/month with no ads.

AMC Networks did not reveal pricing details for its new effort. However, typical prices for many hybrid limited advertising/subscription streamers are much lower than their sister subscription-only options -- at around $4.99-to $6.99 a month. 



The most expensive legacy TV network-based media company premium streaming subscription service -- with advertising -- is Warner Bros. Discovery's Max, at $9.99/month.

Over the past 12 months AMC has bought (or placed on its own networks) 8,400 commercial messages for AMC+  -- garnering 4.6 billion impressions, with a media spend/value of $4.7 million. 

Other streamers/networks include Acorn TV, with 6,930 airings, ALLBLK (at 1,300) and Shudder (with 1,100).

Over the past 12 months, some of the highest-spending advertising brands on the AMC Networks' biggest cable TV network -- AMC-- are: Burger King, Progressive Insurance, Verizon Wireless, Peloton, StoveGuard, SOTYKTU, Noom, Chase Bank, IKEA, and Apple iPhone.

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