- Meta Preps 'AI Holiday Season' With AI Bid Multipliers, Budget Scheduling
Media 3.0, Colin Kirkland - Friday, September 15, 2023
Meta is prepping marketers for the world's "first AI-powered holiday season" wi ...
- Pinterest CEO Pledges A Safer Platform For Users, Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, September 13, 2023
"If we don't come through on this pledge - if we don ...
- Dreaming It Up: Tools On Tap At Dreamforce
Email Insider, Ray Schultz - Friday, September 8, 2023
At Salesforce's Dreamforce conference, Validity will outline enhancements to its DemandTools prod ...
- Going Bananas With AI: Mailchimp Offers GenAI Capability As Part Of Intuit Suite
Email Insider, Ray Schultz - Wednesday, September 6, 2023
Small businesses can revise or create emails and email campaigns with Intu ...
- Help Me Get It Write: Google's New Tool Helps Users Draft Email Copy
Email Insider, Ray Schultz - Friday, September 1, 2023
Duet AI for Google Workspace is being offered for $30 per mon ...
- Reddit Releases Contextual Targeting, Keywords
MediaDailyNews, Laurie Sullivan - Thursday, August 31, 2023
Reddit's EVP of business marketing Jim Squires believes AI's promise and potenti ...
- Radical Plugin: Nylas Says New API Tool Supports Email Integrations
Email Insider, Ray Schultz - Wednesday, August 30, 2023
Developers can connect with all the major email service providers using i ...
- Buried Gold: Yahoo Mail Uses AI To Help Shoppers Find Savings In Their Inbox
Email Insider, Ray Schultz - Monday, August 28, 2023
Long-forgotten discounts, gift cards and store credits can be pulled up a ...
- Salesforce Brings AI Enhancements To The Field
Email Marketing Daily, Ray Schultz - Friday, August 25, 2023
Salesforce has added several features to its Field Service offering to he ...
- Reddit Introduces First-Party Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
The tools - intended to quantify the incremental impact and overall effectivene ...
- New AI Tool Helps Financial Advisors Create Emails, Snappy Kraken Says
Email Marketing Daily, Ray Schultz - Tuesday, August 22, 2023
Snappy Kraken is offering a drag-and-drop email builder with graphic, text featu ...
- Emplifi Debuts Customer Data Analytics Engine
Email Marketing Daily, Ray Schultz - Tuesday, August 22, 2023
The new solution combines data ranging from social-media behavior to influencer marketi ...
- Google DeepMind Testing Personal Life AI Tools
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 18, 2023
Google's robotics and AI company DeepMind is testing a new tool th ...
- B2B Brands Offered Tool For Outreach Via Google Maps And LinkedIn
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
Vast Outreach says the new solution streamlines lead generation. ...
- SalesIntel Unveils A New Intent Data Tool
Email Marketing Daily, Ray Schultz - Thursday, August 17, 2023
The new product allows brands to leverage intent signals further up t ...
- Optimove Adds SMS To Its Marketing Toolkit
Email Marketing Daily, Ray Schultz - Tuesday, August 15, 2023
The company has also expanded its Strategic Services offerings. ...
- GoDaddy Launches Video Tool For SMBs
Email Marketing Daily, Ray Schultz - Tuesday, August 15, 2023
Part of GoDaddy Studio, the new offering will help firms create vid ...
- AI Study: SMBs Looking For Education And Resources
Performance Marketing Insider, Laurie Sullivan - Thursday, August 10, 2023
Some 26% of the 486 SMBs participating in a survey from Consta ...
- Google, Microsoft, OpenAI To Help Developers Use AI To Find, Fix Software Vulnerabilities
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 9, 2023
Anthropic, Google, Microsoft, and OpenAI will work with the Department of Defense ...
- UM Unveils 'Shoptimizer,' Industry-First Retail Media Optimizer
MediaDailyNews, Joe Mandese - Wednesday, August 9, 2023
The tool is part of IPG Mediabrands' recently announced Unified Retail Med ...
- Google, Universal Music Reportedly In Talks To Negotiate AI Voice Deal
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 8, 2023
An artist's voice is often the most valuable part of their livelihoo ...
- Fluent Debuts Post-Commerce Tool
Email Marketing Daily, Ray Schultz - Tuesday, August 8, 2023
Fluent seeks to help brands leverage new up-selling and cross-selling opportunities. ...
- Entrepreneur, Doctor Creates Healthcare-Focused DSP For Targeting
Data & Programmatic Insider, Laurie Sullivan - Monday, August 7, 2023
Harshit Jain created a pharmaceutical ad/healthcare marketing company several years ago a ...
- Google Urges Gmail Users To Sign Up For Enhanced Safe Browser
Email Marketing Daily, Ray Schultz - Monday, August 7, 2023
The Enhanced Safe Browser tool checks whether visited sites are malicious ...
- Salesforce Debuts CRM Tool For Small And Medium-Sized Businesses
Email Marketing Daily, Ray Schultz - Wednesday, August 2, 2023
The new solution, Starter, features an email builder, and an AI-powered ema ...
- GroupM Deploys Retail Media-Planning Tool, Developing One For Buying
MediaDailyNews, Joe Mandese - Wednesday, August 2, 2023
The new planning tool, dubbed Fusion, was developed by GroupM Nexus a ...
- AI Email Tool Offered To Healthcare Providers
Email Marketing Daily, Ray Schultz - Tuesday, August 1, 2023
Weave is debuting a feature that enables users to send AI-generated ema ...
- Google, YouTube Data Migrates More Easily Based On Italy's Competition Mandate
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 1, 2023
Google has made it easier to back up and transfer personal da ...
- Triggering Kindness in the AI Neighborhood
The MediaPost Cases, Lisa Singer - Friday, October 20, 2023
Can generative AI make us better neighbors...and a stronger neighborhood platform? T ...
- Google Display, Dynamic Search Ads Roll Into AI Performance Max
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 25, 2023
Dynamic Search Ads and Google Display Ads campaign upgrades are open ...