- Apple Search Ads Network Up 33% Since Introduction Of iOS 14.5, Report Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 8, 2022
Apple Search Ads ranked as the highest-quality ad network for mobile markete ...
- Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 27, 2022
Contextual advertising awareness has a steep hill to climb. But brands li ...
- Snap Updates AR Shopping Experience
Digital News Daily, Colin Kirkland - Wednesday, January 26, 2022
Today Snap Inc. rolled out catalog-powered shopping lenses to improve Snapchatters' augment ...
- 2021 Client of the Year: Apple
Agency of the Year, Joe Mandese - Friday, January 7, 2022
In media, the term "client" can mean two things. We awarded App ...
- Privacy Search Engine Finds 40-Plus Trackers, Cookies On CNN, Fox News
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 18, 2022
Startpage aims to block third-party tracking cookies on websites, including those us ...
- Washington State Bill Would Require Companies To Honor Do-Not-Track Signals
PolicyBlog, Wendy Davis - Thursday, January 13, 2022
A proposed Washington state privacy law would allow people to use ...
- Mozilla Partners With The MarkUp To Research Facebook's Data-Tracking Practices For Non-Users
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 11, 2022
Mozilla's data-sharing platform Rally and nonprofit newsroom The MarkUp are partnering ...
- Facebook And Google Reportedly Face Privacy Fines In France
Digital News Daily, Wendy Davis - Wednesday, January 5, 2022
French privacy regulators plan to fine Google around $170 million and Facebo ...
- The Great App Advertising Exodus -- Or Not
Mobile Insider, Joe Mandese - Thursday, December 23, 2021
A new report asserts mobile app developers will abandon advertising as ...
- DuckDuckGo To Launch A Desktop Browser In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 21, 2021
DuckDuckGo is building a desktop browser aimed at integrating the same securi ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 21, 2021
Gartner analysts predict changes in media, from mobile app tracking to h ...
- FTC Moves Toward Privacy Regulations
Digital News Daily, Wendy Davis - Wednesday, December 15, 2021
Signaling a crackdown on privacy, the FTC said it is considering crafti ...
- Forecast: Mobile App User Acquisition Budgets Estimated To Reach $78B-$83B
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 14, 2021
Mobile attribution and measurement took the brunt of the disruption when App ...
- Advertisers Using More Holiday-Related Keywords In Ads
Performance Marketing Insider, Laurie Sullivan - Thursday, December 9, 2021
Brands are running more holiday ads this year, according to SaaS platfo ...
- Marketers Grapple With Performance Obstacles: A Look Ahead
Performance Marketing Insider, Nina Lentini - Monday, November 29, 2021
Tracking and targeting are now all over the place, with consumers usi ...
- Advocates And Ad Industry Already At Odds Over California's New Privacy Law
PolicyBlog, Wendy Davis - Thursday, November 11, 2021
California's newest version of its privacy law, slated to take effect ...
- Applespsy: Marketers Are Caught Between ATT And MPP
Email Insider, Ray Schultz - Monday, November 8, 2021
Email and mobile marketing have both been disrupted by privacy moves ...
- Companies Use Personal Data To "Trick" Consumers, Watchdogs Tell FTC
Digital News Daily, Wendy Davis - Wednesday, October 27, 2021
Advocacy groups are urging the FTC to pass privacy rules affecting "t ...
- Firefox Browser Tests 'Global Privacy Control' Tool
Digital News Daily, Wendy Davis - Tuesday, October 26, 2021
Mozilla's Firefox browser quietly began testing the "Global Privacy Control" several wee ...
- Brands Begin Using 'Incrementality Experiments' To Fill Facebook Measurement Gaps
Digital News Daily, Colin Kirkland - Tuesday, October 19, 2021
A new method using "incrementality" experiments is showing promise, and could shi ...
- Ad Execs: Contextual Is King, Again
MediaDailyNews, Joe Mandese - Friday, October 8, 2021
Contextual targeting is projected to be the dominant form of consumer ...
- Former FTC Technologist Soltani To Head California Privacy Agency
Digital News Daily, Wendy Davis - Monday, October 4, 2021
Privacy advocate and technologist Ashkan Soltani has been tapped to serve ...
- Mozilla Questions Google Plan To Thwart Fingerprinting
Digital News Daily, Wendy Davis - Friday, October 1, 2021
A recent Google proposal to thwart "device fingerprinting" -- a controversial tracki ...
- Google Pushes FLoC Testing To Q1 2022
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 1, 2021
Google's update for Privacy Sandbox delays testing for several APIs, such ...
- FTC Urged To Ban 'Surveillance Advertising'
Digital News Daily, Wendy Davis - Wednesday, September 29, 2021
"Surveillance advertising" is unfair to consumers and harms competition by enabling compani ...
- Pennsylvania Resident Presses To Revive Privacy Claim Against NaviStone
Digital News Daily, Wendy Davis - Tuesday, September 21, 2021
Pennsylvana resident Ashley Popa is asking an appellate court to revive h ...
- Biden Taps Privacy Expert Bedoya For FTC
Digital News Daily, Wendy Davis - Monday, September 13, 2021
Bedoya, who is founding director of the Center on Privacy & Technolo ...
- How Control Of Consumer-Generated Data Affects Online Advertising
Performance Marketing Insider, Laurie Sullivan - Thursday, August 26, 2021
A study of the impact of ownership and control of consumer-generated da ...
- Consumers Will Submit To Tracking To Obtain Lower Insurance Rates, Study Finds
Email Marketing Daily, Ray Schultz - Wednesday, August 25, 2021
A majority of consumers oppose the use of Big Data to determi ...
- Secrets Behind Local Organic Search Traffic
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 25, 2021
Data from Milestone research shows local is the second-largest channel behind organ ...