- ID Technology Addresses Privacy Laws, Upcoming Ban On Third-Party Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 24, 2021
The user identification solution provides protection of consumer data while allowing third-par ...
- Google Reportedly Readies Update To Incognito Mode Privacy Disclaimers
Digital News Daily, Wendy Davis - Monday, August 16, 2021
Google appears to be revising its disclaimers about the Chrome browser's "incognit ...
- Firefox Beefs Up Cookie Deletion Capabilities
Digital News Daily, Wendy Davis - Tuesday, August 10, 2021
Mozilla's Firefox browser is rolling out a new feature that it sa ...
- Apple To Search Users' iPhones For Illegal Photos
PolicyBlog, Wendy Davis - Thursday, August 5, 2021
Apple famously touts itself as the pro-privacy tech company, but it's rolli ...
- Tracking Tumult: Consumers Don't Like It, Want To Be Asked For Their Consent
Email Insider, Ray Schultz - Thursday, August 5, 2021
A staggering 70% of consumers dislike the idea of tracking people f ...
- Consumer Location Data Tracker Ground Truth Granted MRC Accreditation
MediaDailyNews, Joe Mandese - Wednesday, August 4, 2021
The accreditation follows an extensive MRC audit and covers Ground Truth's locatio ...
- YouTube, Hasbro And Others Defeat Children's Privacy Lawsuit
Digital News Daily, Wendy Davis - Tuesday, August 3, 2021
A federal judge on Monday officially dismissed a class-action complaint accusing YouTu ...
- Duck With Apple: Email Tracking Blockers Have A Central Flaw
Email Insider, Ray Schultz - Friday, July 23, 2021
DuckDuckGo offers an anti-tracking service, but a report says that tool, a ...
- Why The Next Generation Of Consumer Profiling May Leave You Speechless
Mobile Insider, Joe Mandese - Thursday, July 22, 2021
A consumer voice-profiling industry likely was inevitable given the number of "listenin ...
- Saying Goodbye To Third-Party Cookies: Lessons From Pharma
Digital News Daily, Ray Rosti - Tuesday, July 20, 2021
Many digital activations don't rely on third-party cookies. These have been t ...
- Most Companies Cure California Privacy Violations After Notices, AG Says
Digital News Daily, Wendy Davis - Monday, July 19, 2021
Three out of four businesses that received warning letters for failure ...
- Facebook Ad Targeting Bounces Back In Wake Of Apple iOS 14.5
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 13, 2021
The Facebook Audience Size Report for July 2021 offers a view in ...
- Colorado Governor Signs Privacy Law Giving Consumers Right To Reject Ad Targeting
PolicyBlog, Wendy Davis - Thursday, July 8, 2021
Colorado is joining California, Virginia and Maine in requiring companies to all ...
- Google's Cookie Phaseout Delay: What Vevo, Other Ad Execs Really Think
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, June 27, 2021
"It's been easy for marketers to pivot away and chase these typ ...
- Google Pauses FLoC, Extends Cookie Deadline To Late 2023
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 24, 2021
Google has extended its deadline to deprecate third-party cookies in its Chro ...
- Ad-Tech Company NaviStone Prevails In Privacy Battles
Digital News Daily, Wendy Davis - Friday, June 18, 2021
Tech company NaviStone has defeated two privacy lawsuits in Pennsylvania and Californ ...
- Amazon: Is Privacy A Catalyst For Higher Ad Costs?
Performance Marketing Insider, Laurie Sullivan - Monday, June 21, 2021
Advertising on Amazon now costs $1.20 per click on average, up 2 ...
- Why Context Matters, Especially When It's Standing Right In Front Of You
RTBlog, Joe Mandese - Monday, June 14, 2021
It may be too soon to proclaim that context is once aga ...
- Dotdash Chief: Content, Not Algos, Is King
MediaDailyNews, Joe Mandese - Friday, June 11, 2021
As the ad industry appears to be re-embracing contextual targeting, Dotdash ...
- Apple To Mask IP Addresses, Let Users Block Email Tracking Pixels
Digital News Daily, Wendy Davis - Monday, June 7, 2021
Apple's next operating system will obscure Safari users' IP addresses, and wi ...
- Apple's Tracking Prompt Disrupts The Advertising Industry
Search & Performance Marketing Daily, Gellena Lukats - Tuesday, June 8, 2021
Apple announced a new tracking prompt with the update that will requi ...
- Study: Consumers Want To Know What Data Brands Have On Them
Email Marketing Daily, Ray Schultz - Friday, June 4, 2021
Most are nervous about online data security. And they support Apple's transparen ...
- Email Now Takes A 20% Share Of The Average Marketing Budget: UK DMA
Email Marketing Daily, Ray Schultz - Tuesday, June 1, 2021
Email is the most used channel for most brands -- but i ...
- Facebook-Funded Report Accuses Apple Of Depriving Consumers Of Choices
PolicyBlog, Wendy Davis - Thursday, May 27, 2021
"Apple's update goes beyond any legitimate protection of users' privacy interests," t ...
- Apple Touts App Privacy In New Ad Campaign
Digital News Daily, Wendy Davis - Thursday, May 20, 2021
Apple is touting the iPhone as privacy-friendly in a new ad th ...
- New York Lawmaker Introduces Broad Privacy Bill
PolicyBlog, Wendy Davis - Thursday, May 13, 2021
"Behavioral advertising generates profits by turning people into products and their activi ...
- Privacy Nerves: Most Consumers Won't Share Anything About Themselves
Email Insider, Ray Schultz - Thursday, May 13, 2021
Outside of email addresses, half of consumers will share little information. A ...
- Bipartisan Bill Would Require Opt-In Consent To Track Teens Under 16
Digital News Daily, Wendy Davis - Tuesday, May 11, 2021
A bipartisan bill introduced Tuesday would restrict online companies' ability to u ...
- Most U.S. Consumers Are Concerned About App Privacy: Study
Email Marketing Daily, Ray Schultz - Friday, May 7, 2021
Shoppers feel Apple and other companies should block advertisers from tracking t ...
- Apple Framework Isn't The End Of The Tracking World As We Know It -- Yet
Performance Marketing Insider, Joe Mandese - Thursday, May 6, 2021
One week into Apple's enforcement of its app-tracking transparency framework, only ...