- A Cookie-less Future: How Marketers Can Prepare
Search & Performance Marketing Daily, Eric Facas - Tuesday, April 27, 2021
Although cookies play a fundamental role in the usability of the Interne ...
- Google To Fix Issue That Allowed Other Apps To Access COVID-19 Contact-Tracing Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 27, 2021
Remember the Google and Apple COVID-19 contact-tracing API the two companies co-develop ...
- Ad World Shaken By Onslaught Of Universal IDs As It Prepares To Give Up Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 23, 2021
Changes in the ad industry have prompted insiders to innovate in da ...
- Apple's Privacy Changes Worry Publishers
Publishing Insider, - Friday, April 23, 2021
The company's much-anticipated software update tmay diminish the value of publishers' digit ...
- Apple To Boost Ad Business With Focus On Privacy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 22, 2021
The move adds a second search ad slot in Apple's App Sto ...
- NAI Backs Effort To Curb Law Enforcement Purchase Of Consumer Data
Digital News Daily, Wendy Davis - Wednesday, April 21, 2021
A newly introduced federal privacy bill that would limit agencies' ability ...
- FTC Urged To Investigate Google's Marketing Of Children's Apps
Digital News Daily, Wendy Davis - Wednesday, April 21, 2021
"The FTC must use its full authority to protect the interests ...
- Apple Confirms IDFA To Roll Out Monday; The Weather Company CEO Provides Advice
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 21, 2021
Sheri Bachstein, Weather Company CEO and GM, Watson Advertising, said all publishe ...
- Apple's New Privacy Settings To Roll Out Next Week
Digital News Daily, Wendy Davis - Tuesday, April 20, 2021
The new mobile operating system, iOS 14.5, will require app developers ...
- WordPress Weighs Disabling Google's Browser-Based Targeting Code
Digital News Daily, Wendy Davis - Monday, April 19, 2021
WordPress has proposed disabling the code Google is using to implement i ...
- Why Spyware, Drones And RFID Implants Are No Solution For The Erosion Of Identity Tracking
Mobile Insider, Joe Mandese - Thursday, April 15, 2021
Mobile ad execs act like the deprecation of consumer trackers is ...
- Verizon Media Intros Alternative Online Tracking Identifier As Another Browser Blocks Google FLoC
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 14, 2021
Add Vivaldi to the browser companies that refuse to support Google's FLo ...
- Brave, DuckDuckGo Opt-Out Users From Google FLoC
Performance Marketing Insider, Laurie Sullivan - Tuesday, April 13, 2021
Privacy web browser Brave and search engine DuckDuckGo recently announced plans ...
- P&G Tests Workaround To Apple's Data Privacy Rules With China Trade Groups
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 9, 2021
One of the world's largest CPG companies that depends on data ...
- Bidstream Data Could Threaten National Security, Senators Warn
Digital News Daily, Wendy Davis - Tuesday, April 6, 2021
Bidstream data "would be a goldmine for foreign intelligence services that cou ...
- Google Begins Testing Browser-Based Ad Targeting In U.S.
Digital News Daily, Wendy Davis - Wednesday, March 31, 2021
Google this week began testing its controversial cookie-less tracking and targeting syste ...
- B2B Email Marketing Software Unveiled By UK Firm
Email Marketing Daily, Ray Schultz - Wednesday, March 31, 2021
Spotler's new software allows firms to email purchased data, and says su ...
- Supreme Court Lets Stand Anti-Facebook Ruling In Battle Over Tracking
Digital News Daily, Wendy Davis - Tuesday, March 23, 2021
The Supreme Court has rejected Facebook's request to intervene in a close ...
- How Apple iOS IDFA Negatively Impacts Facebook, Twitter Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 22, 2021
"Opt-in rates are expected to be very low, which effectively ends t ...
- Google Suffers Another Defeat In Privacy Battle Over Chrome
PolicyBlog, Wendy Davis - Thursday, March 18, 2021
Siding against Google, a federal judge has refused to dismiss a priva ...
- AppsFlyer, MMA Study Shows How Personal Data, Privacy On Apple, Other Devices Influences Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 18, 2021
What happens when Apple users encounter that pop-up after privacy regulations ta ...
- Samsung Warns Of Deeper Semiconductor Shortage
Around the Net in Search Marketing, Laurie Sullivan - Thursday, March 18, 2021
Advertisers, not just in the electronics industry, thinking that a semiconductor shorta ...
- Google Plan For Cookie-Less Targeting Is Anticompetitive, States Claim
Digital News Daily, Wendy Davis - Wednesday, March 17, 2021
Google puts its Chrome browser "at the center of tracking and targeting ...
- TikTok: Users Must Now Accept Personalized Ads
Digital News Daily, Karlene Lukovitz - Wednesday, March 17, 2021
As of April 25, users can no longer opt out of ...
- How We Went From Magic Cookies To The Art Of Misdirection
Mobile Insider, Joe Mandese - Thursday, March 18, 2021
While many consumers have some implicit knowledge why digital identity trackers exis ...
- Advertisers Lose Bid To Block Apple's App Privacy Changes In France
Digital News Daily, Karlene Lukovitz - Wednesday, March 17, 2021
France's competition regulator declined to block the coming changes, but said ...
- Epsilon Expands Verizon Partnership
MAD, Larissa Faw - Tuesday, March 16, 2021
Epsilon has partnered with Yahoo (part of Verizon Media) since 2013, providi ...
- T-Mobile Sued For Allegedly Tracking Visitors On Own Site
Digital News Daily, Wendy Davis - Monday, March 15, 2021
"This case stems from defendant's use of tracking, recording, and.or 'session repla ...
- Choosing Sides In The Cold War Over Privacy
Around the Net in Email, Ray Schultz - Monday, March 15, 2021
Apple and Facebook are in a Cold War regarding data tracking a ...
- Google Can't Shake Privacy Claims Over 'Incognito' Tracking
Digital News Daily, Wendy Davis - Monday, March 15, 2021
Google must face claims that it violates federal and California state priva ...