- Identity Industry Vet Gets Behind Next Generation Of Ad Targeting
Performance Marketing Insider, Laurie Sullivan - Monday, March 15, 2021
The key is to help publishers take advantage of their first-party dat ...
- Federal Privacy Bill Garners Support From Network Advertising Initiative, Other Business Groups
PolicyBlog, Wendy Davis - Thursday, March 11, 2021
Business groups are lining up to support a federal privacy bill introduc ...
- Why This Google Competitor Will Benefit From The Change In Ad Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 5, 2021
Eliminating ad targeting based on browser history will change the ad ecosyste ...
- Privacy Advocates Push Back Against Google's New Targeting Plan
PolicyBlog, Wendy Davis - Thursday, March 4, 2021
Google is looking to spin its new plan for cookieless targeted advertisi ...
- Google Gains Additional Data From Performance To Target Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 4, 2021
Google has updated the performance data reported in Google My Business, allowi ...
- LiveIntent's NonID Integrates Into MediaMath, As Google Confirms Alternative Tracking Changes
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
With the end of the third-party cookie, brands will need to chan ...
- Google To Stop Selling Ads Based On Browsing History
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 3, 2021
Once Google phases out third-party cookies, it will not build alternate identifie ...
- Apple Privacy Settings Unlawful, Critic Tells Congress
PolicyBlog, Wendy Davis - Thursday, February 25, 2021
"Apple's conduct violates current antitrust law and threatens to inflict irreparable ha ...
- Firefox Unveils New Tool To Prevent Cookie-Based Tracking
Digital News Daily, Wendy Davis - Tuesday, February 23, 2021
The new feature, "Total Cookie Protection," prevents cross-site tracking by keeping cooki ...
- Critics Say Use Of Tracking Pixels In Emails Has Gone Too Far
Around the Net in Email, Ray Schultz - Thursday, February 18, 2021
Tracking pixels in emails are an increasing privacy concern. The so-called s ...
- Nielsen Launches Identity Sync, New Global Attribution System
MediaDailyNews, Wayne Friedman - Thursday, February 18, 2021
Identity Sync allows Nielsen to build deterministic matches between consumers and the ...
- Supreme Court Should Turn Away Facebook In Battle Over Tracking, Users Argue
Digital News Daily, Wendy Davis - Friday, February 12, 2021
A group of Facebook users are urging the Supreme Court to st ...
- Commerce7 Offers Email Marketing Platform To Wineries
Email Marketing Daily, Ray Schultz - Friday, February 5, 2021
The company wants to bring its web personalization capabilities to email, ...
- Facebook Unveils Plan To Convince Apple Users To Allow Tracking
Digital News Daily, Wendy Davis - Monday, February 1, 2021
Facebook plans to encourage iPhone and iPad users to allow online tracki ...
- Ad Industry Blasts California AG For Tweet Endorsing Universal Opt-Out Tool
Digital News Daily, Wendy Davis - Monday, February 1, 2021
"It's troubling that important decisions are being made by tweet," the ANA ...
- Firefox Starts Blocking 'Supercookie' Tracking
Digital News Daily, Wendy Davis - Thursday, January 28, 2021
The newest version of Mozilla's Firefox browser includes a feature aimed ...
- 59% Would Opt In To Apple's Privacy Tracking If They Received Relevant Content, Study Finds
Performance Marketing Insider, Laurie Sullivan - Friday, January 29, 2021
Apple iOS users say they agree with the company's latest privacy updat ...
- Apple CEO Calls For Reform To 'Data Exploitation' Industry
PolicyBlog, Wendy Davis - Thursday, January 28, 2021
"If a business is built on misleading users, on data exploitation, ...
- Google Expects 'FLoC' To Replace Third-Party Cookies In Ads
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 25, 2021
Google's major changes in fraud protection and measurement, as well as replaci ...
- Amazon Surpasses Facebook In Website Tracker Tags
Performance Marketing Insider, Laurie Sullivan - Friday, January 15, 2021
In 2020, companies increased the number of website pages they track consume ...
- Will Mobile Companies Circumvent Apple's New Privacy Settings?
PolicyBlog, Wendy Davis - Thursday, January 7, 2021
Apple prohibits app developers from deploying device fingerprinting, but some are consideri ...
- Supreme Court Urged To Hear Facebook's Appeal Over Tracking
Digital News Daily, Wendy Davis - Tuesday, December 29, 2020
A lower court's ruling that Facebook may have violated the wiretap l ...
- Dr. Fauci: Santa Received COVID-19 Vaccine Before Traveling Worldwide
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 24, 2020
This year, Santa sports a purple face mask as he makes h ...
- B2B Businesses More Likely To Keep Third-Party Ad-Tracking Secrets From Customers
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 21, 2020
A recent privacy survey finds 62% of businesses don't tell customers abo ...
- Facebook Picks Public Fight With Apple Over Privacy
PolicyBlog, Wendy Davis - Thursday, December 17, 2020
In the unusually public battle, the company that let Cambridge Analytica harve ...
- Amazon Surpasses Facebook In Website Tracker Tags
Performance Marketing Insider, Laurie Sullivan - Wednesday, December 16, 2020
Research from Ghostery, a free privacy and security-related browser extension, found th ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
The "Wellness 360" campaign, part of an initiative showing benefits of ho ...
- Apple Privacy 'Nutrition Labels' Set To Take Effect On Tuesday
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 7, 2020
Apple delayed its permission to track with an opt-in option until ne ...
- ANA Blasts Apple's Newest Move Against Tracking Cookies
PolicyBlog, Wendy Davis - Thursday, December 3, 2020
Apple's latest move in a long-running battle over online privacy involves clampi ...
- Verizon Media Unveils 'Cookieless' ID To Replace Third-Party Ones
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, December 1, 2020
Verizon Media on Tuesday launched a cookieless ID for the ad industr ...