Advertisers, not just in the electronics industry, thinking that a semiconductor shortage won't affect them need to think again. Samsung is the largest computer chip maker. It may not affect
advertising today, but it will as consumers start looking at the next mobile phone or television to buy. Ads serve up on these devices. The shortage will stifle advancements in deploying any new
technologies. This includes car manufacturers.
Computer chip supplies have been tight since carmakers cut orders on weakening sales forecasts at the peak of the pandemic last year, reports the
Financial Times. Chip production capacity at many manufacturing facilities that make chips on order was reallocated to other sectors experiencing demand. It takes time for these facilities to change
course and ramp-up production.
Read the whole story at Financial Times »