- Expanding Beacon Targeting in Stores, Trucks, Buses, Museums & More
MobileShopTalk, Chuck Martin - Thursday, February 5, 2015
The uses of beacons are expanding considerably from their early days n ...
- Beacons & Mobile Payments for the Masses
MobileShopTalk, Chuck Martin - Wednesday, February 4, 2015
For mobile commerce technologies to really hit the masses, they need ...
- Outfront, Titan Renew 2 Big City Transit Contracts
MediaDailyNews, Erik Sass - Monday, February 2, 2015
Two big transit advertising contracts were renewed this week, as Outfront Med ...
- London Commuters Greeted By Sky Atlantic's Polar Bear
Around the Net In MAD London, Sean Hargrave - Wednesday, January 28, 2015
Commuters across the capital received a shock yesterday morning -- when S ...
- Digitas LBi Opts For Payment On Results For Lift-Sharing Service
Around the Net In MAD London, Sean Hargrave - Thursday, January 22, 2015
DigitasLBi has entered into a partnership with Liftshare, a car-sharing service. ...
- TfL Signs GBP100k 'Baby On Board' Badge Deal with Notonthehighstreet.com
Around the Net In MAD London, Sean Hargrave - Tuesday, January 20, 2015
Transport for London (TfL) is set to make over GBP100,000 per ye ...
- Uber Wants To 'Partner' With EU Cities To Create 50,000 Jobs
Around the Net In MAD London, Sean Hargrave - Tuesday, January 20, 2015
Uber chief executive Travis Kalanick has said he wants to create 50,0 ...
- Messaging App Line Launches Uber-Killer
Around the Net in Mobile, Gavin O'Malley - Friday, January 9, 2015
What does mobile messaging have to do with tech-driven taxi services li ...
- Anarchists Stage Unauthorised Tube Ad Stunt
Around the Net In MAD London, Sean Hargrave - Wednesday, January 7, 2015
Unauthorised anarchist posters took over London underground tubes yesterday, featuring quotes tak ...
- Digital Bus Stop Plans From Clear Channel
Around the Net In MAD London, Sean Hargrave - Monday, January 5, 2015
Digital outdoor advertising at bus stops and other busy locations will emer ...
- Uber Sued For Sending Unwanted Text Messages
Online Media Daily, Wendy Davis - Monday, January 5, 2015
Car service Uber has been hit with a potential class-action lawsuit accusi ...
- What We Can Learn From Uber
Marketing Daily, Mary Snauffer - Tuesday, December 23, 2014
Uber's roller coaster has been a trove of marketing lessons to gle ...
- Uber Faces Criticism For Failing To Clarify Privacy Policies
Online Media Daily, Wendy Davis - Tuesday, December 16, 2014
Sen. Al Franken (D-Minn.) is criticizing the car service company Uber f ...
- Greyhound Takes Movie Audiences To Middle Earth
Marketing Daily, Aaron Baar - Thursday, December 4, 2014
"A good portion of our customers see movies an average of t ...
- Uber And Lyft Face More Privacy Questions
PolicyBlog, Wendy Davis - Friday, December 5, 2014
Politicians in New York City reportedly have joined the growing roster ...
- 7up Rebrands With Knitted London Bus
Around the Net In MAD London, Sean Hargrave - Tuesday, November 25, 2014
The second-largest PepsiCo beverage brand, 7up, has undergone a global brand refre ...
- Uber Faces Privacy Questions From Capitol Hill
Online Media Daily, Wendy Davis - Thursday, November 20, 2014
Sen. Al Franken (D-Minn.) has asked Uber's CEO to clarify the company ...
- Under Fire, Uber Promises To Protect Riders' Privacy
PolicyBlog, Wendy Davis - Wednesday, November 19, 2014
Faced with mounting concerns about its practices, Uber this week publicly post ...
- The Richards Group Activates Experiential Campaign To Expand Appeal Of RVs
MAD, Larissa Faw - Thursday, October 30, 2014
Hard hit by the recession, Recreational Vehicle sales are climbing back ...
- Titan, Chicago Transit Testing Gimbal Beacons
MediaDailyNews, Erik Sass - Friday, October 24, 2014
Transit advertising company Titan and the Chicago Transit Authority are testing Gimb ...
- Royal Caribbean Sponsors NYC Subway Wi-Fi Extension
Mobile Marketing Daily, Mark Walsh - Thursday, October 16, 2014
More New Yorkers will soon be able to surf the Web a ...
- ABC Drives Strong Ad Engagement In NYC Taxis
MediaDailyNews, Wayne Friedman - Tuesday, October 14, 2014
ABC says it has strong viewer results and advertising engagement when ...
- Eye Corp Reps Ad Sales For StopTips Transit Media
MediaDailyNews, Erik Sass - Friday, October 10, 2014
Eye Corp Media, which operates a network of place-based advertising in mal ...
- TfL Launches #homesafeselfie Campaign
Around the Net In MAD London, Sean Hargrave - Friday, September 26, 2014
Transport for London (TfL) has created a hard-hitting campaign to warn ...
- Titan Wins Seattle-Area Sound Transit Contract
MediaDailyNews, Erik Sass - Thursday, September 18, 2014
Global transportation advertising company Titan has won a new, 10-year contract wi ...
- Barclays Wearable Debuts For London Commuters
Around the Net In MAD London, Sean Hargrave - Wednesday, September 17, 2014
Barclays has launched a contactless payment wristband to help London commuters spe ...
- The Few, The Proud, The Uber
Mad Blog, - Thursday, August 28, 2014
Labor Day around the Mad Blog office offers some much-needed downtime ...
- Billions Spent in Mobile Train Ticketing
MobileShopTalk, Chuck Martin - Thursday, August 28, 2014
While trains around the world keep rolling along, more and more travele ...
- Lay's Uses Courier, Pedicabs In Urban Sampling Push
Marketing Daily, Karlene Lukovitz - Wednesday, August 20, 2014
Baskets bearing the Lay's finalist flavors, deli sandwiches, bottles of PepsiCo's Aquafi ...
- Automakers Should Love Public Transportation
Marketing: Automotive, Karl Greenberg - Thursday, August 21, 2014
The industry response to congestion-related wheel time has been to try ...