- TfL To Use Wi-Fi To Understand Footfall Better
Around the Net In MAD London, Sean Hargrave - Thursday, May 23, 2019
TfL will use de-personalised wi-fi tracking at underground stations which offer connectivi ...
- Shell Explains Benefits Of Premium Fuel
Marketing Daily, Tanya Gazdik - Tuesday, May 21, 2019
A larger number of new cars require or are recommended to u ...
- Alamo Rent A Car Comes To Life With First App
The MediaPost Cases, Nina Lentini - Wednesday, May 22, 2019
By creating a new blueprint for the digital expression of the vibra ...
- Uber Focuses On Safety, Offers Rider Tools
Drive Time, Tanya Gazdik - Monday, May 20, 2019
Uber sent out an email to riders on Friday with the subje ...
- Boston Transit Co. Gets Third-shift Workers Home
The MediaPost Cases, Nina Lentini - Monday, May 20, 2019
The campaign drove awareness with late-night workers in real-time via a geofen ...
- Hilton Honors Partners With Lyft
Marketing Daily, Tanya Gazdik - Thursday, May 16, 2019
Members will now earn Hilton Honors Points when they ride with Lyf ...
- Make TfL Outdoor All About Fitness, Exterion Urges
Around the Net In MAD London, Sean Hargrave - Thursday, May 16, 2019
Exterion Media is calling on advertisers to take advantage of the b ...
- Carsharing Company Getaround Proclaims 'It's Go Time'
Marketing Daily, Tanya Gazdik - Wednesday, May 15, 2019
"Our campaign speaks to our core audience who we call 'Urban Doers, ...
- 'The Telegraph' Has 5 Reasons To Be Skeptical On Uber
Around the Net In MAD London, Sean Hargrave - Friday, May 10, 2019
If you were wondering whether the Uber float is being overhyped, y ...
- Uber's IPO Has No Clothes
Media Insider, Kaila Colbin - Friday, May 10, 2019
There's no way I can cover all of Uber's misdeeds in th ...
- Ride Share Drivers Strike As Lyft Reports, Uber Preps To Go Public
Marketing Daily - Top of the News, Thom Forbes - Wednesday, May 8, 2019
Uber and Lyft drivers around the world plan to strike or ral ...
- Progressive Gives Flo A Vacation, Unveils 'Motaur'
Marketing Daily, Tanya Gazdik - Monday, May 6, 2019
The campaign is "disruptive in all the right ways," Progressive CMO Je ...
- How Car Rental Behemoths Are Combating Industry Upheaval
Marketing Insider, David Eastman - Thursday, May 2, 2019
What are legacy car rental players doing to stay relevant, and wh ...
- Uber Includes London Public Transport Options
Around the Net In MAD London, Sean Hargrave - Tuesday, April 30, 2019
Uber says it is embracing a range of "mobility solutions" as ...
- Search Analytics Tool Moves Into Financial, Investor Markets
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 19, 2019
Analytics provider SimilarWeb has moved into the financial space with the laun ...
- Lyft Applies Brakes To E-Bikes In Response To Accident Reports
Marketing Daily - Top of the News, Thom Forbes - Monday, April 15, 2019
Lyft, which operates bicycle-sharing operations under different names in several major cite ...
- NBA Takes Fans For A Bus Ride
MAD, Larissa Faw - Thursday, April 11, 2019
The NBA is raising awareness for the NBA Playoffs with a double-deck ...
- Eurostar Reviews Global Media Account
Around the Net In MAD London, Sean Hargrave - Tuesday, April 9, 2019
Eurostar has placed its global media account up for review. "Campaign" revea ...
- Turo Celebrates Women Who Break Stereotypes
Marketing Daily, Tanya Gazdik - Tuesday, April 2, 2019
The idea that car enthusiasts and connoisseurs are men is an antiquat ...
- Michael Jackson Ads To Be Removed From London Buses
Around the Net In MAD London, Sean Hargrave - Friday, March 15, 2019
TfL has confirmed it is to remove ads on buses claiming th ...
- London City Airport Rebrand Reflects Its Central Location
Around the Net In MAD London, Sean Hargrave - Tuesday, March 12, 2019
London City Airport has rebranded to emphasise its credentials of being ...
- Fresh Produce Brand Bewildered By TfL 'Junk Food' Ban
Around the Net In MAD London, Sean Hargrave - Wednesday, March 6, 2019
The decision by TfL to ban ads featuring food that is hi ...
- Auto Dealerships Get Easy Access To Lyft, Via Cox
Marketing Daily, Tanya Gazdik - Tuesday, March 5, 2019
For dealerships, the integration provides potential cost savings and transportation flexibility ...
- Uber Drivers Take Mayor To Court Over Discrimination
Around the Net In MAD London, Sean Hargrave - Monday, March 4, 2019
The Mirror reports that Sadiq Khan's insistence private hire and Uber ca ...
- London's Black Cab Drivers Lose Uber Licence Case
Around the Net In MAD London, Sean Hargrave - Tuesday, February 26, 2019
London's black cab drivers have lost an appeal to revoke Uber's licen ...
- Trainline On The Hunt For A New Ad Agency
Around the Net In MAD London, Sean Hargrave - Thursday, February 21, 2019
Trainline is looking for a new ad agency, "Campaign" reveals. The tra ...
- Amtrak Is For Lovers: Railroad's Valentine's Day Effort Features Email, E-Cards
Email Insider, Ray Schultz - Thursday, February 14, 2019
Amtrak's launch promo offers two tickets for the price of one, a ...
- Flying Taxis Draw Consumer Support, Concerns
Connected Thinking, Chuck Martin - Monday, February 11, 2019
The idea is that consumers would request an on-demand aerial taxi, exce ...
- Uber Pulls Out Of Barcelona
Around the Net In MAD London, Sean Hargrave - Friday, February 1, 2019
Uber has pulled its app from Barcelona, according to "The Telegraph." ...
- UPS Pulls In Viewers With A Sentimental Journey - Or 4
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The brand's proactive and agile approach led it to perform well abo ...