- Brands Only Slightly More Trusted Than Politicians, Way Behind Bloggers
Around the Net In MAD London, Sean Hargrave - Friday, May 15, 2015
Bloggers are the third most trustworthy source of information, behind friends a ...
- AOP Research Backs Premium Native Which Resembles Host Content
Around the Net In MAD London, Sean Hargrave - Thursday, March 5, 2015
The Association of Publishers (AOP) has urged brands to create native conte ...
- Consumers Don't Trust Brands On Contact Consent
Around the Net In MAD London, Sean Hargrave - Friday, November 14, 2014
The 10th Marketing Gap study by fast.MAP shows a wide disparity betwe ...
- Consumers Still Mistrust Ads, Rely More On Word Of Mouth, Nielsen, Lithium Find
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 16, 2014
Consumers have never had much faith in advertising because -- let's fa ...
- Local Newspapers Most Trusted News Source - Facebook Most Trusted Social Site
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
Local newspapers remain by far the most trusted and popular source ...
- Consumers Price Their Data At GBP140 For Brands They Trust - GBP200 For Others
Around the Net In MAD London, Sean Hargrave - Thursday, October 2, 2014
Marketers need to ensure they bring clarity to communications around data marketi ...
- Branded Content And Publication Editorial Trusted Almost Equally By Consumers
Research Brief, Jack Loechner - Friday, August 22, 2014
According to new research from Vibrant Media into the value consumers pla ...
- Sponsored Content Has a Trust Problem
Research Brief, Jack Loechner - Tuesday, July 29, 2014
According to a new study by Contently, when the CEO of Chartbe ...
- You May Already Have Won!
Garfield at Large, Bob Garfield - Monday, July 28, 2014
It's all about the relationship -- the bond of trust. Sometimes ...
- How Brand BFFLs Enter Inner Circles
SearchBlog, Laurie Sullivan - Tuesday, July 15, 2014
Best friends for life. What brand wouldn't want that distinction? Morality mig ...
- Brands To Consumers - Can You Trust Me Now?
SearchBlog, Laurie Sullivan - Wednesday, May 28, 2014
Brands still need to overcome an "enormous" level of skepticism when ...
- "Prove It!" Says The American Consumer of Ad Claims
Research Brief, Jack Loechner - Tuesday, April 15, 2014
According to a recent YouGov Omnibus survey, 50% of Americans who a ...
- Britons In Leading Pack Of Consumers Who Don't Trust Advertisers
Around the Net In MAD London, Sean Hargrave - Thursday, April 10, 2014
The British public is one of the most cynical when it com ...
- AA, Post Office and Boots Most Trusted Brands In Britain
Around the Net In MAD London, Sean Hargrave - Thursday, April 10, 2014
A survey of more than 3,000 people ages 18-74 reveals that t ...
- 3rd Party Content Appears More Credible
Research Brief, Jack Loechner - Tuesday, April 1, 2014
According to a new study from inPowered and conducted by Nielsen, consume ...
- Brands On Twitter Draw Crowds But Not Conversation
Social Media & Marketing Daily, Mark Walsh - Thursday, February 20, 2014
Twitter has become a linchpin of brands' social media marketing efforts, especial ...
- Who Do You Trust?
Research Brief, Jack Loechner - Tuesday, February 18, 2014
According to a recent Harris Poll, 48% of American adults trust t ...
- Six Percent of Americans Trust Social Media
The Social Graf, Erik Sass - Thursday, December 12, 2013
Fewer than one out of ten American adults -- a measly 6 ...
- Does The Truth Really Work?
Truth In Advertising, Jon Bond - Tuesday, November 19, 2013
Just telling the truth isn't enough. Accuracy is fine, but it isn ...
- Finding The Holy Grail Of Marketing: True Loyalty
Marketing Daily, Mark McKinney - Friday, October 4, 2013
The problem with most loyalty programs is that they don't build loyal ...
- Trust Is A Must
Research Brief, Jack Loechner - Wednesday, October 2, 2013
According to Nielsen's latest Trust In Advertising study, earning consumer trust, wheth ...
- Public Trust In Media Registers Slight Uptick
MediaDailyNews, Wayne Friedman - Friday, September 20, 2013
Trust in the media is up versus a year ago. But that ...
- Nielsen: Consumers Trust WOM Over Other Messaging
Marketing Daily, Aaron Baar - Tuesday, September 17, 2013
According to Nielsen's 2013 "Global Survey of Trust in Advertising," 84% ...
- Airlines Fall Short On Reliability
Marketing Daily, Tanya Gazdik - Thursday, July 18, 2013
Major airlines score well for appeal and loyalty, but fall short ...
- I Miss The Old Purchase Funnel
Marketing Daily, Jon Bond - Friday, June 21, 2013
Influence produced by trust points is the 3-point shot of marketing. Toda ...