- 'Men-Only' Dr Pepper Ten Ad Pulls Mixed Results
Marketing Daily, Karlene Lukovitz - Friday, October 14, 2011
When you run a campaign specifically declaring that a new product ...
- Lin TV Chief Upbeat About Local TV, Digital Biz
MediaDailyNews, David Goetzl - Thursday, October 13, 2011
LIN TV's chief said Wednesday that M&A in the local station busine ...
- Netflix To Stream CW Shows
MediaDailyNews, Fern Siegel - Thursday, October 13, 2011
Netflix's U.S. customers will be able to watch shows like "Gossip Gir ...
- Scripps Uses Trade Shows To Extend Business
MediaDailyNews, David Goetzl - Thursday, October 13, 2011
Steve Gigliotti, president of ad sales for Scripps Networks, said the compa ...
- DVR, VOD Is Propelling TV Revenue
MediaDailyNews, Wayne Friedman - Thursday, October 13, 2011
Higher home television revenue is being driven by new TV-related services a ...
- Ted Koppel To 'Rock' NBC
MediaDailyNews, David Goetzl - Thursday, October 13, 2011
Ted Koppel, who spent years hosting "Nightline" on ABC, will be ba ...
- Shopping Tool Ziplist Hits TV
Online Media Daily, Mark Walsh - Friday, October 14, 2011
Ziplist has become a popular tool for grocery shopping and organizing recip ...
- Steve Jobs Changed The TV Industry -- Can Others Follow His Lead?
TV Watch, Wayne Friedman - Friday, October 14, 2011
While there have been many discussions of Steve Jobs' accomplishments, when ...
- CBS Saturday Experiment Doesn't Get to Starting Gate
TVBlog, David Goetzl - Friday, October 14, 2011
CBS planned to make one of the bolder moves of the n ...
- ESPN Launches Web Series: A Chance To Watch Elephant Polo
Around the Net In Media, Phyllis Fine - Thursday, October 13, 2011
ESPN debuted "Kenny Mayne's Wide World of Sports," an online video seri ...
- Chevy's Sonic Campaign Takes Fantastic Voyage
Marketing Daily, Karl Greenberg - Wednesday, October 12, 2011
Chevrolet is telling Millennials "Let's Do This" with its first campaign ev ...
- Honda Pilot Commercial Strikes A Familiar Chord
Marketing Daily, Karl Greenberg - Wednesday, October 12, 2011
The new 30-second spot focuses on style and utility as it relat ...
- Global Online TV, Video Revs Hit $22B In 2016
MediaDailyNews, Wayne Friedman - Wednesday, October 12, 2011
Global online TV and video revenues will grow five times their curre ...
- No 'Heist': Universal Nixes VOD Plan
MediaDailyNews, Wayne Friedman - Wednesday, October 12, 2011
After theater chains objected, Universal Studios has pulled back on its "premi ...
- Carving Out Another Pay TV Window: Where's The Market -- And The Marketing?
TV Watch, Wayne Friedman - Thursday, October 13, 2011
Sixty dollars for a new Hollywood movie on your home TV? Cinemar ...
- 3D Public Health Benefit Could Help Industry
TVBlog, David Goetzl - Friday, October 14, 2011
Some say adoption of 3D TV has been slower than expected. Bu ...
- Top Cable Nets Down, Niche Nets Up, In Q3
Around the Net In Media, Phyllis Fine - Wednesday, October 12, 2011
Fifteen of the top 20 cable networks, including ESPN (down 15%), T ...
- 'Food & Wine' Mag Testing 'Top Chef' Pub
Around the Net In Media, Phyllis Fine - Wednesday, October 12, 2011
Will Bravo's "Top Chef" get its own magazine, similar to such celeb-sh ...
- Roku Ups Offerings With HBO Go
MediaDailyNews, David Goetzl - Tuesday, October 11, 2011
Roku, the box that propels over-the-top TV, said it is offering ...
- Online Ads Propel Mass Media Gains In 2012
Online Media Daily, Gavin O'Malley - Tuesday, October 11, 2011
In 2012, national mass media will continue to gain share, due ...
- Whither The Netflix Brand Now? It Needs To Send A Better Message
TV Watch, Wayne Friedman - Wednesday, October 12, 2011
Apologies aside, Netflix didn't backtrack on one point in its
Qwikst ... - Nielsen Cross-Platform C3 Ratings Overlooked
TVBlog, David Goetzl - Thursday, October 13, 2011
Network executives have been slow to embrace the TV Everywhere movement, large ...
- NBA Kills First Two Weeks Of Season
Around the Net In Media, Phyllis Fine - Tuesday, October 11, 2011
The National Basketball Association has canceled the first two weeks of i ...
- Delayed Ratings Give New Shows A Boost
Around the Net In Media, Phyllis Fine - Tuesday, October 11, 2011
"The time is coming when judgments about television shows based on initi ...
- Jennifer Lopez In New Fiat Ad
Marketing Daily, Karl Greenberg - Monday, October 10, 2011
Fiat is airing a new commercial featuring Jennifer Lopez, who is sho ...
- A.C. Nielsen (RIP), Shiny New Objects And The Elephant
TV Board, Mark Lieberman - Wednesday, October 12, 2011
With Steve Jobs' passing last week at too young an age, ...
- CNBC Web Feed Offers Needed Window Into Wall Street Protest
TVBlog, David Goetzl - Tuesday, October 11, 2011
Lest anyone think CNBC is a nonstop cheerleader for American business, the ...
- General Sentiment, Q Scores Launch Social TV Monitor
MediaDailyNews, - Friday, October 7, 2011
General Sentiment and The Q Scores Company launched their Social TV Audien ...
- ABC Studies iPad: Redefines TV Viewing
MediaDailyNews, David Goetzl - Friday, October 7, 2011
ABC research into how viewers consume video on the iPad has reveal ...
- Social Media Has Negligible Effect on TV Ratings
MediaDailyNews, Wayne Friedman - Friday, October 7, 2011
An analysis by NM Incite, a Nielsen/McKinsey Company, found a 9% overa ...