- Lexus Launches 'Engineered Amazing' Extension
Marketing Daily, Karl Greenberg - Tuesday, September 6, 2011
Lexus says there will also be an online video that goes in ...
- Hotels.com Campaign Goes To Great Heights
Marketing Daily, Aaron Baar - Tuesday, September 6, 2011
Hotels.com is taking its Claymation mascots (and a live-action stuntman) to t ...
- Global TV Stats Down, But U.S. Viewing On The Rise
MediaDailyNews, Steve McClellan - Tuesday, September 6, 2011
A sweeping new report from tech firm Ericsson that studied viewing habi ...
- Darby To Oversee Martha Stewart TV Shows
MediaDailyNews, Wayne Friedman - Tuesday, September 6, 2011
Former Weather Channel and Viacom executive Geoffrey Darby is now general manag ...
- Bob Cook Takes on Strategy Role At Tribune
MediaDailyNews, David Goetzl - Tuesday, September 6, 2011
Bob Cook, the former longtime head of Twentieth Television, has joined t ...
- iPad, New Content Fuel Doubling Of Full-Episode TV Viewing
MoBlog, Steve Smith - Wednesday, September 7, 2011
Who wants to watch lean-back, long-form video content on a mobile devic ...
- Media Insights Q&A: Time Inc.'s Betsy Frank
TV Board, Charlene Weisler - Wednesday, September 7, 2011
Betsy Frank, Chief Research and Insights Officer of Time Inc., has ...
- YouTube Hasn't "Really Accomplished Anything' -- Or Has It?
TV Watch, Wayne Friedman - Wednesday, September 7, 2011
User-generated videos? They seem so... 2006. But based on the continued grow ...
- CIMM Readies For Second Cycle
TVBlog, David Goetzl - Wednesday, September 7, 2011
The industry coalition formed to strengthen TV and cross-platform measurement systems ...
- Advance Touchdown: NBC Sells Most Of Super Bowl Ad Inventory
Around the Net In Media, Phyllis Fine - Tuesday, September 6, 2011
NBC has sold most of its ad inventory for Super Bowl XL ...
- OMFG: An Acronym That Helped Redefine Promos For TV Shows
Around the Net In Media, Phyllis Fine - Tuesday, September 6, 2011
According to Ad Age's Brian Steinberg, "the art and science of promoti ...
- Visit Florida Launches 'Florida Fan Game'
Marketing Daily, - Friday, September 2, 2011
Florida's tourism marketing corporation, Visit Florida, is launching a contest around NC ...
- Winners and Losers: The Changing Media Ad Landscape, 1980-2011
MediaDailyNews, Erik Sass - Friday, September 2, 2011
In addition to the rapid evolution of media technology and consumption habi ...
- In A Post-9/11 World, TV Is Still King
TV Board, Gary Holmes - Tuesday, September 6, 2011
With the tenth anniversary of 9/11 already hanging heavy in our heart ...
- Ads And Health Issues: The Problem Will Only Get Worse
TV Watch, Wayne Friedman - Tuesday, September 6, 2011
A new report suggests that half of all U.S. adults could ...
- Federal Judges Should Look at U.K. Proposal For Cameras in the Courtroom
TVBlog, David Goetzl - Tuesday, September 6, 2011
Another bill in Congress about allowing cameras in federal courtrooms is stymie ...
- We Now Return To Our Regularly Scheduled Irrelevance...
Video Insider, TS Kelly - Tuesday, September 6, 2011
Irene came and went over a week ago -- and, despite t ...
- Why Starz Kissed Netflix Good-bye
Around the Net In Media, Phyllis Fine - Friday, September 2, 2011
Ryan Lawler analyzes the reasons behind Starz' Thursday announcement that it wou ...
- OMD, CW Push 'Secret' With Multimedia 'EW' Insert
MediaDailyNews, Steve McClellan - Thursday, September 1, 2011
OMD's Ignition Factory is teaming up with client CW and
Entertainment Weekly- 'X Factor' Hits Minor Note With TV Audiences
MediaDailyNews, David Goetzl - Thursday, September 1, 2011
A Yahoo/Entertainment Weekly survey found "The X Factor" is the new sh ...
- 'Terra Nova,' 'Ringer' Highly Anticipated Fall Dramas
MediaDailyNews, - Thursday, September 1, 2011
"Terra Nova," "Ringer" and "Prime Suspect" are the top three most eager ...
- ABC Buses Hamptons' 'Revenge' Promotion
MediaDailyNews, David Goetzl - Thursday, September 1, 2011
ABC is looking to build awareness for a new drama set ...
- Online Video Evolves
Research Brief, Jack Loechner - Friday, September 2, 2011
According to a recently released Yahoo! Study with Interpret (following up ...
- Summer TV Notebook: 'Pretty Little Liars,' 'Louie,' 'Strike Back' And More
TV Board, Ed Martin - Friday, September 2, 2011
There have been a number of outstanding scripted series this summer ...
- ABC, NBC Target Boomers With Nostalgic Programming
TV Watch, Steve McClellan - Friday, September 2, 2011
Once again, TV is targeting baby boomers with nostalgia shows about the ...
- Mediacom-LIN Fight Leaves Consumers on the Sidelines
TVBlog, David Goetzl - Friday, September 2, 2011
A dispute between cable operator Mediacom and LIN Media has resulted ...
- Must-Tweet TV: Yahoo! And EW Gauge Fall Multi-Screen Fever
VidBlog, Steve Smith - Friday, September 2, 2011
Almost half (46%) of TV viewers surveyed in a new poll fr ...
- Marketing Predictions For Cast Of 'Dancing With The Stars'
Around the Net In Brand Marketing, Karl Greenberg - Thursday, September 1, 2011
The new season of "Dancing With the Stars" premiers Sept. 19. T ...
- CBS' Very Tentative Embrace Of Hulu
Around the Net In Media, Phyllis Fine - Thursday, September 1, 2011
Though CBS just announced it was joining Hulu's new subscription-only service ...
- MobiTV Aims To Raise $75M In IPO
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Thursday, September 1, 2011
Ready for its close-up, mobile TV and video platform MobiTV just fil ...