- Broadcast Upfront: Boring, Too Easy, Or Just Slightly Under Estimates?
TV Watch, Wayne Friedman - Thursday, June 14, 2012
This year's upfront market has been a real snoozer -- a re ...
- Review: CNN Is 'Boring," With Little Actual News
Around the Net In Media, Phyllis Fine - Wednesday, June 13, 2012
"Dumb and Dumber" is the headline for Michael Massing's review of CN ...
- Austrian Pay TV Firm Can't Charge For Clips
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 12, 2012
Sky Austria, part owned by News Corp, is not entitled to paymen ...
- Report: 16 Forces For Or Against The Integration Of Video And TV Advertising
Around the Net in Video, Ross Fadner - Wednesday, June 13, 2012
Online video ads and TV commercials will one day be fused togeth ...
- Episode 513: Three Hotel Rooms, Two Bloody Mouths, One Stiff Upper Lip
Mad Blog, - Wednesday, June 13, 2012
Capping a season with story lines that recently featured prostitution and suici ...
- Group M's Gotlieb Rejects Ad-Specific Ratings, Favors Consistency
MediaDailyNews, Steve McClellan - Tuesday, June 12, 2012
Are commercial-specific TV ratings the way to go in the future? N ...
- Global TV Ad Sales On The Rise
MediaDailyNews, Wayne Friedman - Tuesday, June 12, 2012
Global television advertising sales will continue to climb in the next fo ...
- Google Exec: Cross-Platform Metrics Needed To Optimize Media Buys
MediaDailyNews, David Goetzl - Tuesday, June 12, 2012
A Google ad research executive made a pitch Tuesday to use digit ...
- Off-Channel Promos Crucial In Reaching Mass Audience
MediaDailyNews, Wayne Friedman - Tuesday, June 12, 2012
It is not enough to promote new TV shows on one's o ...
- TiVo Links With PayPal For T-Commerce
MediaDailyNews, David Goetzl - Tuesday, June 12, 2012
TiVo wants to use its platform for t-commerce. The company has ink ...
- What's The Rush? View Season Three of '24' When You Have Time
TV Watch, Wayne Friedman - Wednesday, June 13, 2012
Ominous threats from the Internet during its early life suggested the erosi ...
- Online Video Use Boosts TV Viewing, Engagement, comScore Study Finds
VidBlog, Daisy Whitney - Wednesday, June 13, 2012
While the bulk of TV audiences are still reached via TV onl ...
- Chevron Signs With USGA
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 12, 2012
Chevron has signed a three-year deal -- $4 million annually -- th ...
- Twitter Advertises With NASCAR
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 12, 2012
Twitter aired its first TV ads to tout its advertising potential ...
- DirectTV Has Ad-Skipping Tool, Won't Use it (Yet)
Around the Net In Media, Phyllis Fine - Tuesday, June 12, 2012
Satellite operator DirecTV, like its rival Dish Network, has ad-skipping technology availab ...
- Why Apple TV Won't Have Third-Party Apps
Around the Net In Media, Phyllis Fine - Tuesday, June 12, 2012
Why didn't Apple's Tim Cook announce a third-party app update to App ...
- Logo Switch-Hits, Targets More Than Gay Audience
Around the Net In Media, Phyllis Fine - Tuesday, June 12, 2012
Viacom's cable network Logo, targeted strictly to the LGBT community since i ...
- Watching TV Is More A Participation Sport
Around the Net In OMD Europe, Nina Lentini - Monday, June 11, 2012
With the adoption of tablets and smartphones, watching TV has become somethi ...
- Broadcast Nets Offer TV Ratings For Kids' Shows Online
MediaDailyNews, Wayne Friedman - Monday, June 11, 2012
Looking to bridge the gap for kids when it comes to onli ...
- 'House,' 'Numb3rs' Come To MyNetworkTV
MediaDailyNews, David Goetzl - Monday, June 11, 2012
Syndicated episodes of "House, which finished its run on Fox in Ma ...
- More Viewers Time-Shifting Top-Rated Shows
MediaDailyNews, Wayne Friedman - Monday, June 11, 2012
Many top-rated network TV shows witnessed a greater percentage of their viewe ...
- Study: Connection Between Smart TV Shipments And Smartphones
Raw, Laurie Sullivan - Tuesday, June 12, 2012
Nearly 20% of all TVs shipped worldwide in Q1 2012 were sma ...
- When 'Dallas' Ruled The Airwaves
TV Board, Gary Holmes - Tuesday, June 12, 2012
The pending return of "Dallas" to TV June 13 (on TNT) h ...
- Commercials Targeted To Your Emotional State?
TV Watch, Wayne Friedman - Tuesday, June 12, 2012
In the future, my nasty mood may help find a commercial that' ...
- Spanish TV Ads Deal With Recession
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
An alien spaceship hovers over a dusty, recession-hit Spanish town and ...
- How 'G' Is Your TV Stream? Broadcast Web Shows To Feature Content Ratings
Around the Net In Media, Phyllis Fine - Monday, June 11, 2012
Online streaming of TV shows from the four major networks plus Spanish-langua ...
- Warner Bros. Shopping Early Syndication For 'Molly,' 'Girls'
Around the Net In Media, Phyllis Fine - Monday, June 11, 2012
Warner Bros. Television is making an "unorthodox" early syndication pitch for t ...
- Twitter Debuts First TV Spot At Nascar Race
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Monday, June 11, 2012
Angling for a more mainstream crowd -- and the brands that lo ...
- Ethanol Takes The Podium At NASCAR
Marketing Daily, Karl Greenberg - Friday, June 8, 2012
At NASCAR.COM and at selected races starting this month the campaign includ ...
- Right Guard Scores Off Basketball Doc
Marketing Daily, Aaron Baar - Sunday, June 10, 2012
This year's Olympics mark an important anniversary for basketball fans. It's t ...