- GumGum 'All In' With Attention Metrics
Data & Programmatic Insider, Laurie Sullivan - Monday, November 21, 2022
The integration of Playground xyz with GumGum's technology combines ad-tracking data wi ...
- Contrary to Popular Belief, TV Is Not Dead
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Does Linear Still Have An Influence In Today's Digital First Landscape? TBC ...
- Senate Candidates Fought For Seats Primarily Through Negative Campaign Messages
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Ad messaging skewed heavily negative this election cycle, emphasizing what voters cou ...
- Ad Frequency On Streaming TV Sucks. Let's Fix It
Media Insider, Dave Morgan - Thursday, November 10, 2022
If it's not a technology or a data and identity problem, th ...
- Local Advertising To Remain Mostly Flat In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Borrell Research on Wednesday released data projecting that local advertising will experien ...
- Dentsu Incorporates Carbon Into Media-Planning Systems
MediaDailyNews, Joe Mandese - Thursday, November 3, 2022
The move factors carbon impact at a media impression level, alongside campai ...
- Don't Cry For Local News: It's Being Restored By Public Media, Study Says
Publishers Daily, Ray Schultz - Thursday, October 20, 2022
Public radio and TV stations throughout the country are investing in conte ...
- Buying TV & Video Ads Like It's 2022, Not 2012
Media Insider, Dave Morgan - Thursday, October 20, 2022
One big issue: The vast majority of today's programmatic ad tech w ...
- Black Viewers More Likely To Buy From Brands That Feature Someone From Their Identity Group
Publishers Daily, Ray Schultz - Monday, October 17, 2022
Fifty-nine percent of Black viewers are more likely to buy from bran ...
- NBTV Builds Out The Next Generation Of Streaming Media - From Golf To Cannabis
Data & Programmatic Insider, Laurie Sullivan - Monday, October 10, 2022
NBTV built a network to responsibly promote and sell alcohol and wi ...
- OTT Is Fastest-Growing Media Segment For Local Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 3, 2022
OTT spending is forecast to exceed $2 billion -- drawing strength fr ...
- Adam&EveDDB Wins STARZPLAY's Europe, Latin American Business
Accounts on the Move, Fern Siegel - Wednesday, September 28, 2022
STARZPLAY is ready to claim a bigger presence in the on-demand streami ...
- 'Entrepreneur' Parent Debuts Streaming Service Entrepreneur TV
Publishers Daily, Ray Schultz - Tuesday, September 27, 2022
The show will feature documentaries and other programming to support future busine ...
- Financial Trends: How Brands Can Convince Consumers To Spend In A Faltering Economy
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 27, 2022
Despite inflation, 86% of consumers looking to shop for the holidays s ...
- New Era Of TV 'Tune-In' Promotion Emerging
Media Insider, Dave Morgan - Thursday, September 22, 2022
With streaming shifting to ad-supported options, TV 'tune-in' promotions can help viewe ...
- NBCUniversal, Telemundo Showcase Hispanic Heritage In 'Next Story Told'
MAD, Fern Siegel - Monday, September 19, 2022
The multiplatform bilingual initiative showcases the contributions of Hispanics in the U.S ...
- What An Ad-Supported Netflix Tier Will Mean For TV Marketers
Media Insider, Dave Morgan - Thursday, September 15, 2022
4 issues Netflix needs to address to determine if an ad-supported ti ...
- Bloomberg Media Is Gearing Up In DC Prior To Elections
Publishers Daily, Ray Schultz - Tuesday, September 13, 2022
A TV show, live events and podcasts are in the works. Cli ...
- Camelot Strategic Marketing & Media Helps Small Businesses With Streaming Ads Via Roku
Accounts on the Move, Fern Siegel - Monday, September 12, 2022
Brands use OneView to set up, optimize and measure their ad campai ...
- Queen Elizabeth II's Relationship With Media Technology
Performance Marketing Insider, Laurie Sullivan - Friday, September 9, 2022
Queen Elizabeth II realized the connection that technology and the internet cou ...
- 'Washington Post' And Newsy To Air Weekly Election Show
Publishers Daily, Ray Schultz - Tuesday, September 6, 2022
The 30-minute show will debut on the Newsy OTA broadcast network ...
- This Fall And Winter Will Define The Future Of TV -- And Maybe Your Job
Media Insider, Dave Morgan - Thursday, September 1, 2022
The ways TV is watched, how ads are bought, and how viewe ...
- Google Expands Investment In Women's Basketball, Collaborates With ESPN
Performance Marketing Insider, Laurie Sullivan - Thursday, September 1, 2022
Google has become the first women's-only global partner with FIBA, an organizati ...
- Morgan Stanley, Tennis Pro Leylah Fernandez Inspire Through 'See It To Be It'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 26, 2022
Morgan Stanley debuted the TV spot featuring brand ambassador Leylah Fernandez, w ...
- Late-Night Ice Cream Fling: Child's Play Or Just Comedy?
TVBlog, Adam Buckman - Friday, August 26, 2022
A comedy bit on "The Late Late Show" on CBS earlier th ...
- Commemorating The Golden Age Of Streaming
Media Insider, Cory Treffiletti - Wednesday, August 24, 2022
That golden age was just yesterday -- but streaming is starting ...
- Definition Of Television Is Simple Enough To Encompass Everything
TVBlog, Adam Buckman - Wednesday, August 24, 2022
What is television? According to Wikipedia, the meaning of the word c ...
- Star Gazing With A Foot Firmly On The Ground: Amazon Prime Video "Cosmic Love's" Astrologer's Guide To Brand Success
Brand Insider: Behind The Scenes, Lisa Singer - Monday, August 15, 2022
"It was so eerily accurate about people's personalities, that it was ...
- What The Spectrum 'Dancing Guy' Commercial Says About Us
TVBlog, Adam Buckman - Friday, August 5, 2022
Welcome to the world we live in: A man dances on ...
- Is The TV Business Ready For Ad Ratings?
Media Insider, Dave Morgan - Thursday, August 4, 2022
Let's attack some of the real, low-hanging fruit in the gaps ...