- Real Life Usually Lives Beyond The Data
Media Insider, Gord Hotchkiss - Monday, February 27, 2023
The series "Travelers," now on Netflix, shows us how to go beyo ...
- Colorful OOH Campaign Promotes FX's 'Snowfall' Final Season
Out to Launch, Fern Siegel - Thursday, February 23, 2023
The glow-in-the-dark billboards can be viewed at two LA locations: La Ciene ...
- Spectrum Reach And Waymark Offer Generative AI TV Ad Voiceovers
Publishers Daily, Ray Schultz - Thursday, February 23, 2023
SMBs can use the platform to create personalized, DIY video commercials, t ...
- Dream Stream: 'TV Guide' Starts 'TV Insider' To Cover Streaming Television
Publishers Daily, Ray Schultz - Tuesday, February 21, 2023
The new monthly, featuring curated listings, will launch on Tuesday. ...
- Growing Audiences, Increasing Prices: Reversal Of Fortunes For Big-Ticket TV Advertising?
Media Insider, Maarten Albarda - Friday, February 17, 2023
Many different brands took the No.1 spot of favorite Super Bowl ad ...
- Tubi Grabs Social-Media Buzz In Super Bowl Debut, Offers Advertisers Young, Engaged Audience
MAD, Fern Siegel - Tuesday, February 14, 2023
Tubi made a big splash, driving more than 2x mentions of a ...
- Multicurrency Debate Takes Main Stage At The 'Nerdy Upfront To The Upfronts'
Media Insider, Dave Morgan - Thursday, February 9, 2023
A panel at NBCU Advertising's One23 conference voiced support for a futu ...
- Consumers Prefer TV Ads Enhanced With More Information
Research Intelligencer, Robert Williams - Monday, February 6, 2023
About four out of five of U.S. television viewers said they li ...
- TV Blogger's Lament: When Things Fall Apart
TVBlog, Adam Buckman - Tuesday, January 24, 2023
On rare occasions, the stars refuse to align and you get ...
- The Future Of 'Star Wars'
Media Insider, Cory Treffiletti - Wednesday, January 18, 2023
"Star Wars'" future seems to lie with Disney+'s "Andor," which is s ...
- New Fall Shows See 41% Of Viewership In Week After Airing
Research Intelligencer, Robert Williams - Wednesday, January 18, 2023
The effect of time-shifted viewing is notable, considering fewer households that wat ...
- TelevisaUnivision Picks Romero As SVP, U.S. Digital Ad Sales
People on the Move, Fern Siegel - Monday, January 9, 2023
Romero will oversee national ad sales revenue across the network's digital, streamin ...
- Ad Exchange OpenX Names Forrester VP, Marketing
MAD, Fern Siegel - Friday, January 6, 2023
Forrester will set the strategic direction and oversee global executions across a ...
- To Brand Or Not To Brand? That Is The Question
Media Insider, Maarten Albarda - Friday, January 6, 2023
Mountains of articles have been written about the weird/brilliant decision by Fo ...
- Television Gains Relevance As Generation Z Gets Older
Research Intelligencer, Robert Williams - Friday, January 6, 2023
Younger Gen-Zers tend to spend more time with user-generated content, but th ...
- Harry, Meghan -- And The Curse Of Celebrity
Media Insider, Gord Hotchkiss - Tuesday, January 3, 2023
While their series is (according to Netflix) its most-watched documentary ever, t ...
- Netflix's Current Hit Shows Share One Trait: Family
TV Watch, Fern Siegel - Wednesday, December 28, 2022
Predicting hit shows can be a tricky business, especially on streamers. T ...
- 90% Of U.S. Households Now Have Internet Service
Digital News Daily, Karlene Lukovitz - Tuesday, December 27, 2022
Same household penetration now applies for computers, laptops, per latest annual L ...
- Netflix Wins Bid For NJ Site, Plans To Develop $848M Production Facility
Digital News Daily, Karlene Lukovitz - Tuesday, December 27, 2022
The massive East Coast production center will have 12 soundstages spanning 500,0 ...
- Diversity Under The TV Mistletoe
TV Watch, Phyllis Fine - Tuesday, December 27, 2022
Black, Asian and LGBTQ folks deserve their share of cheeseball holiday movi ...
- ESPN+ Hits 24.3M Subscribers, As Spin Off Predictions Continue
Video Insider, Karlene Lukovitz - Tuesday, December 27, 2022
The sports brand also reports strong viewership growth across cable and oth ...
- 'Vice' Suffers a $100-Million Revenue Drop: Report
Publishers Daily, Ray Schultz - Tuesday, December 20, 2022
The company is on the block, but is unlikely to get t ...
- Barrymore Headlines New Spots For Pluto TV
MAD, Fern Siegel - Monday, December 19, 2022
The latest all-new "Stream Now. Pay Never." iteration features three spots highlighti ...
- Hallmark Hanukkah Movie Is A Battle Of Dueling Delis
TVBlog, Adam Buckman - Friday, December 16, 2022
The amazing thing about this new Hallmark Hanukkah TV movie is th ...
- Streaming Premium Video Is Now The Free Toaster
Media Insider, Dave Morgan - Thursday, December 15, 2022
Is it possible for legacy TV/video companies to survive this kind ...
- The Health Channel: Local 24/7 PBS Service Adds National Streaming
Marketing Daily, Les Luchter - Sunday, December 11, 2022
Advertising currently handled by FAST (free advertiser-supported streaming TV) channel organizations: "We' ...
- On CBS, Christmas Romance Eludes Writer Of Christmas Romances
TVBlog, Adam Buckman - Friday, December 9, 2022
The movie is called "Must Love Christmas" and it revolves around ...
- Painful Adjustments As Cash (Not Market Cap) Becomes King Again For Media Companies
Media Insider, Dave Morgan - Thursday, December 8, 2022
Netflix went from a $700 billion to $138 billion market cap, whi ...
- When Streamers Cast Wide Net, Brand Identification Is Elusive
TVBlog, Adam Buckman - Monday, December 5, 2022
For years now, the big TV companies have come to present the ...
- Ryan Reynolds Gets A New Model Of Himself
Marketing Daily, Todd Wasserman - Wednesday, November 30, 2022
In ad promoting Apple TV+'s Christmas movie "Spirited," star Will Ferrell tou ...