The Tennis Channel promoted Neil Roberts to vice president of marketing and brand partnerships, based in Los Angeles.
He reports to Bill Simon, executive vice president, COO-CFO. Simon said Roberts has "a unique ability to imagine campaigns with brands that reach similar target audiences, but with people who may not yet realize they’re tennis fans in waiting."
Previously, Roberts was executive director of marketing, one of the longest tenured executives at the network. He has worked with top partners at the network, including The Wall Street Journal, Saks Fifth Avenue, OpenTable, Wine.com, Best Western Hotels & Resorts and Wolfgang Puck Fine Dining.
Before Tennis Channel, Robert held posts at Promax and Variety.
The Tennis Channel is owned by Sinclair Inc. and is dedicated to the pro sport and the tennis lifestyle.