- Microsoft, Roku Partnership Produces Higher CTR, Lift, Recall For Retail, Tech, Travel
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 25, 2023
Microsoft updated data released earlier this month about how Roku TV streami ...
- 'Succession,' Season 4, Episode 9: The Fall Of Roman
MediaDailyNews, Barbara Lippert - Monday, May 22, 2023
Roman was the one who volunteered to deliver his father's eulogy, b ...
- 'Vice News Tonight' To Air Its Final Episode
Publishers Daily, Ray Schultz - Monday, May 22, 2023
The program has three segments: one on lynching, another on Israeli-Palestinian struggl ...
- Location Data Suggest New Strategies Are Needed To Reach Commuters
Research Intelligencer, Robert Williams - Tuesday, May 23, 2023
The middle of the traditional workweek -- Tuesday, Wednesday and Thursday ...
- Looming Questions From The Upfronts
Media Insider, Dave Morgan - Thursday, May 18, 2023
For example: Will Linda Yaccarino's move to Twitter CEO undermine the alt-measureme ...
- U.S. Paid-Search Spend Forecast To Reach $110B In 2023
Performance Marketing Insider, Laurie Sullivan - Thursday, May 18, 2023
Marketers are expected to spend $110 billion in 2023 on paid sear ...
- BBC Launches Unit To Pursue Journalistic Transparency
Publishers Daily, Ray Schultz - Wednesday, May 17, 2023
BBC Verify consists of a team of journalists who will serve ...
- 'Succession,' Season 4, Episode 8: No Brass On The Battle Field
MediaDailyNews, Barbara Lippert - Tuesday, May 16, 2023
Sunday's terrifying episode, "America Decides" give us the heebie-jeebies by resurrecting t ...
- Take Two: Nickelodeon Revamps Splat Logo
MAD, Fern Siegel - Thursday, May 11, 2023
Nickelodeon has returned to its familiar splat logo in a new bra ...
- What Can Brands Learn From The Rise Of The 'Yellowstone' Empire?
Marketing Insider, Aaron Paquette - Thursday, May 11, 2023
For one: Sometimes it's smarter to invest half a billion dollars ...
- 'Succession,' Season 4, Episode 7: The Scorpion Within -- Or, The Wreck Of The Waystar Fitzgerald
MediaDailyNews, Barbara Lippert - Monday, May 8, 2023
Shiv and Tom have a reverse Romeo and Juliet balcony scene: almo ...
- 'The Washington Post' To Launch Free Streaming TV Channel On Amazon Freevee
Publishers Daily, Ray Schultz - Tuesday, May 2, 2023
The channel debuts on Saturday with coverage of King Charles III's Coronat ...
- Thousand Items From Ad Biz And TV History Up For Auction Next Month
TVBlog, Adam Buckman - Wednesday, May 3, 2023
Advertising items up for auction in June are part of a sprawli ...
- 'Succession' Season 4, Episode 6: Living With The Undead
MediaDailyNews, Barbara Lippert - Monday, May 1, 2023
Yikes, he's aliiiive! What a shocker for this episode to open ...
- The Debate About Measuring What We Watch
Media Insider, Maarten Albarda - Friday, April 28, 2023
Tracking responses to the industry's attempts to "establish common standards for cross-platfo ...
- Kill List -- Or, Snakes on a Plane: 'Succession' Season 4, Episode 5
MediaDailyNews, Barbara Lippert - Monday, April 24, 2023
Shiv plays it cool in her meeting with Mattson, on a missi ...
- The New Era Of Superior TV
Media Insider, Dave Morgan - Thursday, April 20, 2023
If our industry gets its act together, TV ads will become increasing ...
- War Of The Royses: 'Succession' Season 4, Episode 4
MediaDailyNews, Barbara Lippert - Tuesday, April 18, 2023
It's only one day after Papa Logan's shocking death, but the "coronati ...
- What If The Multiple TV Currencies Used This Upfront Clash?
Media Insider, Dave Morgan - Thursday, April 13, 2023
Who gets to pick which currency is used if one says ...
- 'Mrs. Maisel' Gets Classy Sendoff: A 'Marvelous' 5th Avenue Showcases Series
MAD, Fern Siegel - Monday, April 10, 2023
From 46th Street to 56th Street, a pink carpet marks the rou ...
- Paramount+ Teases 'Fatal Attraction' Series
Out to Launch, Fern Siegel - Monday, April 3, 2023
Unbranded billboards feature a memorable line from the original film, scrawled ...
- TV, Marketing Evolving -- So Why Do We Still Have Upfronts?
Media Insider, Maarten Albarda - Friday, March 31, 2023
Does it make sense for advertisers to negotiate deals with platforms? ...
- It's Reach, Not Ratings, That Will Determine TV Advertising's Future
Media Insider, Dave Morgan - Thursday, March 30, 2023
American consumers today may spend more time on digital content than th ...
- Celebrity-Fueled TV Commercials Double Down During March Madness, Other Events
TV Watch, Wayne Friedman - Thursday, March 30, 2023
Celebrity-themed messaging takes center stage during March Madness. A 2018 campaign to ...
- Major Creators Co-Found New Roblox Game Studio, Pixel Playground
Digital News Daily, Colin Kirkland - Monday, March 27, 2023
Misfits Gaming Group has announced the formation of a new Roblox med ...
- Talking About TV: Most Talk YouTube -- Especially Younger Viewers
Media Insider, Dave Morgan - Thursday, March 23, 2023
Google's YouTube now captures 7.9% of all video viewing on U.S. television ...
- Merkle Creative Swings With Grant Thornton On Business-to-Human TV Spots
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Grant Thornton launched PGA television spots in March during the PLAYERS Championshi ...
- Verizon Promotes New +Play Service At Oscars
MAD, Fern Siegel - Friday, March 10, 2023
For a limited time, Verizon customers can get this deal for ...
- PepsiCo Developing Audio Logos To Find Each Brand's Voice
Performance Marketing Insider, Laurie Sullivan - Wednesday, March 1, 2023
PepsiCo is developing audio logos to represent its brands. "If your bra ...
- Real Life Usually Lives Beyond The Data
Media Insider, Gord Hotchkiss - Monday, February 27, 2023
The series "Travelers," now on Netflix, shows us how to go beyo ...