- Da Vinci Series Coming To CW Derided For Fictional Storyline
TVBlog, Adam Buckman - Thursday, August 4, 2022
The series, titled "Leonardo," was greeted with sharp criticism by historians wh ...
- New Prime-Time 'Password' Is Longer, Louder, Gaudier
TVBlog, Adam Buckman - Wednesday, August 3, 2022
At each correct answer, the audience roars, while the winning contestants le ...
- Consumers Will Trade Data For More Tailored Streaming Ads: Study
Publishers Daily, Ray Schultz - Monday, August 1, 2022
Over two-thirds prefer an ad-supported content model to ad-free ones, Infillion repo ...
- Is America Ready For New 'Beavis And Butt-head'? Probably
TVBlog, Adam Buckman - Tuesday, August 2, 2022
A new "Beavis and Butt-head" series coming to Paramount+ this week reviv ...
- Place Exchange Programmatic OOH Trends Show Higher Spending Patterns For Most Sectors
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
The average CPM for programmatic OOH inventory increased from $7.10 in ...
- Rats And Snakes Get Ferreted Out On TV Reality-Competition Shows
TVBlog, Adam Buckman - Friday, July 29, 2022
The rats in "Rat In the Kitchen" on TBS and the snak ...
- Judge Tosses 'UFO Magazine's' Trademark Suit Against Showtime
Publishers Daily, Ray Schultz - Tuesday, July 26, 2022
Showtime's "UFO" series is entitled to First Amendment protection, Judge Nancy ...
- Amazon Prime Day May Be A Benchmark For Spending Trends And The Economy
Performance Marketing Insider, Laurie Sullivan - Tuesday, July 26, 2022
Adobe on Tuesday released data on themes and categories around consumer Pri ...
- Rain The Growth Agency, iSpot.TV Team To Up Campaign Optimization
MAD, Fern Siegel - Thursday, July 21, 2022
The DTC ad agency can offer clients access to iSpot's analytics a ...
- For Streamers, Binge Watching Is Out, Franchise Building Is In
Media Insider, Dave Morgan - Thursday, July 21, 2022
Netflix is already talking about following a more conventional model where n ...
- Wellness Brands Battle For TV Show Exposure
Marketing Daily, Les Luchter - Thursday, July 14, 2022
Winners of eight-week competition series dubbed "the ultimate snackdown" will be featur ...
- Microsoft Reemerges As Major Digital Ad Player
Media Insider, Dave Morgan - Thursday, July 14, 2022
By selecting Microsoft as the technology and sales partner for its ad-support ...
- 'USA Today' Targets Gen Z And Millennials With Video
Publishers Daily, Ray Schultz - Wednesday, July 13, 2022
30-second spot by Schafter Condon Carter says, "The point is...getting to t ...
- Experimenting with Shoppable Video
The MediaPost Cases, Lisa Singer - Friday, August 19, 2022
For a 220 years-young brand like the New York Post, innovation, adaptatio ...
- 5 Stories In The World Of TV, Streaming More Important Than Netflix
Media Insider, Dave Morgan - Thursday, July 7, 2022
Among those stories: Alternative measurement companies seem to be making real grou ...
- Game Shows Now Take Up A Third Of ABC Summer Prime Time
TVBlog, Adam Buckman - Thursday, June 30, 2022
Three new summer game shows coming to ABC prime time in Ju ...
- Hulu's 'Bear' Has Beef To Spare
TVBlog, Adam Buckman - Tuesday, June 21, 2022
The famed Chicago Italian beef sandwich now has its own scripted ...
- 'Seinfeld' 'Lawyer' Jackie Chiles Challenges Snyder's Pretzel Pieces Before 'Settling'
Marketing Daily, Steve Ellwanger - Wednesday, June 15, 2022
Jackie Chiles, Kramer's lawyer in the sitcom "Seinfeld," challenges the legitimacy ...
- Bourne Again: Jeff Bridges Is An Active Senior In 'The Old Man'
TVBlog, Adam Buckman - Monday, June 13, 2022
In a new action series on FX and Hulu, Jeff Bridges pla ...
- Is The TV Business Ready For Ad Ratings?
Media Insider, Dave Morgan - Thursday, June 9, 2022
Let's attack some of the real, low-hanging fruit in the gaps ...
- Avocados From Mexico Scores Big Driving Brand Performance via Innovation
The MediaPost Cases, Lisa Singer - Friday, June 10, 2022
Avocados From Mexico takes on advertising's biggest stage... the Super Bowl. AFM ...
- A Deep Dive Into AVOD: Q&A With Penthera's Brian Kline
MediaDailyNews, Charlene Weisler - Wednesday, June 1, 2022
Kline addresses advertisers' challenges in AVOD, including friction between TV and digit ...
- CTV Will Bring Back Sell-Side Ad Servers, Transparent Ad Networks
Media Insider, Dave Morgan - Thursday, May 19, 2022
Programmatic, banner-built ad tech won't win the CTV market. Winning solutions wi ...
- YouTube Upfront Intros Frequency Caps, New Ad Options
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 18, 2022
At Brandcast, the focus turned to YouTube creators, its scale across intern ...
- Pod Digital Media Nabs Ad Rights To ESPAT TV
MAD, Fern Siegel - Thursday, May 12, 2022
The agency targets podcasters with multicultural audiences and connects them with t ...
- Ad Vet Sgrizzi Joins NBCU As SVP, Client Partnerships
MAD, Fern Siegel - Tuesday, May 10, 2022
Prior to joining the company, Sgrizzi spent nearly three decades at Turner/WarnerMe ...
- 'Business Traveler' Relaunches As Global Travel Resumes
Publishers Daily, Tony Silber - Tuesday, May 10, 2022
The brand will now be a monthly print magazine, website, and ...
- 'Cord-Shaving' Households Pose Challenge For TV Advertisers
Research Intelligencer, - Tuesday, May 10, 2022
The bottom 45% of TV viewers saw an average of 11 line ...
- Sports Programming Extends Reach With Social Media
Research Intelligencer, - Monday, May 2, 2022
The Olympic Games in Tokyo saw the highest TV viewership, while t ...
- Data Trends Behind Roku Adding Media-Mix Modeling To Its Partner Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 25, 2022
"This is about us providing more granular data that's available to he ...