'Cord-Shaving' Households Pose Challenge For TV Advertisers

  • by May 10, 2022

Households that trim their cable-TV package to a minimal selection of local channels while signing up for ad-free streaming services pose a challenge for marketers. These “cord shavers” made up about 29% of U.S. households by the end of the first quarter, up 20% from a year earlier, according to …

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1 comment about "'Cord-Shaving' Households Pose Challenge For TV Advertisers".
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  1. Jack Wakshlag from Media Strategy, Research & Analytics, May 10, 2022 at 2:59 p.m.

    Oh my, someone has just reinvented the Pareto Rule!

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