- Tinuiti Partners With Snapchat To Drive Performance
Digital News Daily, Colin Kirkland - Friday, April 22, 2022
Through the partnership, Tinuiti will gain access to the full suite ...
- 4 Big Reasons Why Reed Hastings Was Right To Resist Netflix Ads For So Long
Media Insider, Dave Morgan - Thursday, April 21, 2022
Hastings has long understood that adding advertising to his business will bri ...
- Bucking the Norm: RSLC's Political Marketing Exec's Strategy For Success
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, April 21, 2022
"Stop pussyfooting around the situation, just tell me what you're willing ...
- The Return Of Post-COVID Peak TV
TVBlog, Joe Mandese - Monday, April 18, 2022
The "live from Zoom" peak COVID editions of "SNL" may seem li ...
- Automakers' National TV Spending Dips 27.4%
Marketing Daily, Tanya Gazdik - Wednesday, April 6, 2022
GMC put a significant emphasis on college basketball programming in March, wi ...
- Pharmaceutical, Retail Replace Automotive, Beauty As Top Ads At 2022 Grammys
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 5, 2022
MediaRadar found a 2% year-over-year increase in the number of companies advertisi ...
- Yay! For A Change, The Entertaining Film Wins
TV Watch, Phyllis Fine - Monday, April 4, 2022
Awards shows highlight the schism between critics and "regular people," who te ...
- Google Ad Showing How App Translates Eye Movement To Run During Oscars
Search & Performance Marketing Daily, Laurie Sullivan - Friday, March 25, 2022
The spot shows how the Look to Speak app, which offers customizab ...
- DoubleVerify Exposes Fraud Scheme Spoofing 85M Ad Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 24, 2022
DoubleVerify Thursday announced the discovery of ViperBot, "a sophisticated advertising fraud sche ...
- Google Just Took A Seat At The TV Ad Table
Media Insider, Dave Morgan - Thursday, March 24, 2022
No better way for Google to get U.S. TV ad dollars th ...
- Ad-Tech Co. TripleLift Buys 1plusX For $150 Million
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 21, 2022
TripleLift announced Monday the acquisition of first-party data platform 1plusX to suppo ...
- Video Ad Buying Should Be Customer-First, Not Channel-First
Media Insider, Dave Morgan - Thursday, March 17, 2022
Optimizing media, channel by channel, in a one-after-the-other manner, was once t ...
- Ad Companies, Businesses Continue To Shutter Services In Russia
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 16, 2022
Extreme Reach, a platform for video ad campaigns, will offer its servic ...
- Spectrum Reach Promotes 'One Advertising Partner And Done' B2B Campaign
MAD, Fern Siegel - Monday, February 28, 2022
The 30-second spots, created in-house, are airing in 88 markets across t ...
- When Will Amazon Give Us TVs For Free?
Media Insider, Dave Morgan - Thursday, February 24, 2022
You can make a lot of money in digital home products a ...
- IBM Brand Campaign Launches, Focuses On Multiple Platforms And Technology
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 17, 2022
Developed with IBM's global agency Ogilvy, the project signifies a new directi ...
- Google NBA Sponsorship Debut Highlights Real Tone In Pixel Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 18, 2022
This weekend's NBA All-Star Game kicks off a multiyear partnership with t ...
- Grateful Nation Revels In News That Gumby Is Coming Back
TVBlog, Adam Buckman - Thursday, February 17, 2022
A feeling of elation undoubtedly swept the nation last week when t ...
- TV Drives Highest Inflation Among U.S. Media Channels
Research Intelligencer, Robert Williams - Wednesday, February 16, 2022
A predicted 15% rise in TV advertising prices will more than offs ...
- Ad Veteran Builds Tech Ranking Diversity, Equity, Inclusion, Launches It With Super Bowl
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 15, 2022
The technology provides a scorecard to identify racial bias and risk facto ...
- YouTube 2022 Product Roadmap: Shoppable Video, NFTs
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 11, 2022
YouTube will release five tools that allow creators, brands and users ...
- IAB Brings Us Back, Emerges As Key Convener On TV Ad Issues
Media Insider, Dave Morgan - Thursday, February 10, 2022
I've been attending the IAB's Annual Leadership Meeting in New York Ci ...
- Rakuten Super Bowl Ad Stars Hannah Waddingham As High Roller
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 7, 2022
The ad campaign, High Stakes, features Hannah Waddingham as a high roll ...
- Attention, 'Downton' Fans: Someone Is Beating Up Our Anna
TVBlog, Adam Buckman - Monday, February 7, 2022
Joanne Froggatt plays a battered wife on the edge in Spectrum's "Ange ...
- Automotive TV Spending Flattens Out, Impressions Wane
Marketing Daily, Tanya Gazdik - Thursday, February 3, 2022
For Jeep, a big jump in spending was fueled by a great ...
- Overlong Commercial Breaks Alienate Viewers
TVBlog, Adam Buckman - Friday, February 4, 2022
This week, the commercial load on "Resident Alien" was so extreme th ...
- Counting Ads Delivered When TV Is Turned Off
Media Insider, Dave Morgan - Thursday, February 3, 2022
Do you just exclude all viewing events when the channel didn't chan ...
- Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of Upfront
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 1, 2022
Roku claims its OneView is the first ad-buying platform to enable Niels ...
- AVOD To Fuel 2022 TV Ad Spend, Should Hit $86.4 Billion: Analyst
Television News Daily, Wayne Friedman - Monday, January 31, 2022
TV ad spend on AVOD platforms is forecast to grow 43% ...
- Paramount+ Kicks Off 'Mountain of Entertainment' Ad Campaign
Television News Daily, Wayne Friedman - Monday, January 31, 2022
ViacomCBS says four different spots will air in various shows, including t ...