- If The Broadband Business Is Slowing, Where Do Traditional TV Consumers Go?
TV Watch, Wayne Friedman - Tuesday, February 1, 2022
Many companies have moved into wireless-mobile phone services. Others believe they c ...
- Amazon's 'Mrs. Maisel' Lands Bryant Park Gig
Marketing Daily, Les Luchter - Saturday, January 29, 2022
The Marvelous Mrs. Maisel" is marking its upcoming fourth season, beginning Fe ...
- Charter Clocks Steady 4.7% Revenue Growth, Broadband Revenues Rise 12%
Television News Daily, Wayne Friedman - Friday, January 28, 2022
However, Charter dropped 3% in video subscribers -- a 423,000 net lo ...
- 'Spider-Man,' 'Scream' And 'Sing 2' Record Quiet Theatrical Weekend, NFL Championship Grabs Viewers
Television News Daily, Wayne Friedman - Sunday, January 30, 2022
The NFL games can regularly top a massive 45 million to ...
- Will Customers Pay For Additional Streaming Cable News Services?
TV Watch, Wayne Friedman - Monday, January 31, 2022
Many users may feel they can get news content via their cab ...
- Discovery Dominates First-Run TV Show Titles Globally
Television News Daily, Wayne Friedman - Thursday, January 27, 2022
Of Discovery's 556 shows, 433 TV show titles were released in 20 ...
- NBCU Sees 2021 Peacock Revenue And Losses Climb, As 2022 Content Spend Grows
Television News Daily, Wayne Friedman - Thursday, January 27, 2022
NBCUniversal's Peacock grew revenue to $778 million for the full-year 2021 ...
- HBO Max Makes Ad-Option More Attractive - Will Other Streamers Follow?
TV Watch, Wayne Friedman - Friday, January 28, 2022
The reality of streaming could be divided into two types: Netflix a ...
- Don't Leave Any Demo Behind In Alt Measurement Movement
Media Insider, Dave Morgan - Thursday, January 27, 2022
For example, Pew research informs us that Black, Hispanic and lower-income househol ...
- WarnerMedia Revenues Spike 15.4% In Q4 2021, HBO/HBO Max See Gains
Television News Daily, Wayne Friedman - Wednesday, January 26, 2022
TV content sales were up 45% to $4.4 billion. The company al ...
- VAB Estimates Nielsen Undercounting Equals $700M Ad Spending Loss
Television News Daily, Wayne Friedman - Wednesday, January 26, 2022
The VAB says 33 networks were affected, which in total undercounted 3 ...
- Legacy Media Needs Online Deals To Sustain TV Sports, Draw Younger Viewers
TV Watch, Wayne Friedman - Thursday, January 27, 2022
MoffettNathanson Research believes Disney would do well to buy DraftKings. ...
- NBC Plans Live, In-Person Upfront Events
Television News Daily, Wayne Friedman - Tuesday, January 25, 2022
The first event will be scheduled for March 22 in New Yo ...
- NFL Divisional Games Grow 22% In Viewership YoY
Television News Daily, Wayne Friedman - Tuesday, January 25, 2022
Four highly competitive division-round postseason NFL games notched a strong 22% high ...
- High Piracy Levels Continue, 'Loki' Top Pirated TV Show
Television News Daily, Wayne Friedman - Wednesday, January 26, 2022
Television and video content remains the most pirated -- totaling 67 billi ...
- Legacy, Virtual Pay TV Operators Usually Follow The Money, Not The Politics
TV Watch, Wayne Friedman - Wednesday, January 26, 2022
OAN and Newsmax were dropped by various operators. Financial considerations were criti ...
- Marketers Harness Email For Communication, Engagement With Consumers
Research Intelligencer, - Tuesday, January 25, 2022
Generating revenue and increasing brand awareness are popular reasons for email campaign ...
- CBS Rebrands National/Local Streaming News Service
Television News Daily, Wayne Friedman - Monday, January 24, 2022
CBS will now have 13 locally based streams -- adding CBS Ne ...
- Changing Times For Streamers, As Content Spending May Not Be Enough
TV Watch, Wayne Friedman - Tuesday, January 25, 2022
Netflix's competitors are making inroads. What needs to be done? Many mo ...
- Fortune Brand Studio, Salesforce Partner For Streaming Series Focused On Climate Change
Publishing Insider, Tony Silber - Monday, January 24, 2022
"The Ecopreneurs" focuses on innovative business models and people promoting sustainability. ...
- Acquired TV Content Dominates Streaming Platforms
Television News Daily, Wayne Friedman - Friday, January 21, 2022
The top 15 acquired programs on streaming platforms in 2021 averaged 19. ...
- 'Billions' TV Character Has Heart Attack After A Peloton Ride
Television News Daily, Wayne Friedman - Sunday, January 23, 2022
The character in Showtime's "Billions" survived the ride. "Mr. Big" in "A ...
- Addressable TV Sees Biggest Gains In Ad Spending Among Offline Media
Research Intelligencer, - Friday, January 21, 2022
Advertisers continued to shift their spending out of traditional linear television a ...
- Netflix Maintains Big Lead In 'Demand Share,' Even As Rivals Gain Ground
Television News Daily, Wayne Friedman - Thursday, January 20, 2022
Netflix had a 45% demand share of original content in the U. ...
- Netflix Stock Tanks 20% In After-Market Thursday Trading, Q1 Global Subscriber Growth Only 2.5M
Television News Daily, Wayne Friedman - Thursday, January 20, 2022
That projection of 2.5 million subscribers means dramatically slower pacing for t ...
- Wayfair Remakes the Funnel
The MediaPost Cases, Lisa Singer - Thursday, June 30, 2022
With high brand recognition in the furniture category accomplished, Wayfair is evolvi ...
- Laddering Up to TV
The MediaPost Cases, Lisa Singer - Friday, June 3, 2022
How did DTC hearing aid brand EarGo take a DRTV budget a ...
- Video Gaming May Not Work For Legacy TV, Streaming Is Another Story
TV Watch, Wayne Friedman - Friday, January 21, 2022
The real interest in video-game production for Disney and Warner Bros. ...
- My Wish List For The Alt Measurement Movement
Media Insider, Dave Morgan - Thursday, January 20, 2022
These are exciting times for media measurement. After decades of no chang ...
- Big Slowdown Seen In Home-Entertainment TV Marketing
Television News Daily, Wayne Friedman - Wednesday, January 19, 2022
Home-entertainment marketing of theatrical movies, including pay-per-view digital viewing and DVDs, h ...