- Most Of TV Chooses To Ignore Memorial Day
TVBlog, Adam Buckman - Friday, May 25, 2018
ABC will mark Memorial Day -- the holiday established to honor tho ...
- VAB Launches Ad Campaign Promoting TV Commercials For Digital Startups
Digital News Daily, Alex Weprin - Wednesday, May 23, 2018
While the ad campaign is meant to promote TV advertising (the tagli ...
- Turner's Boomerang Reboots Some Cartoon Icons
Digital News Daily, Alex Weprin - Wednesday, May 23, 2018
New shows on Boomerang, the cartoon-focused subscription streaming video service owned ...
- Upfronts 2018: 4 Takeaways For Marketers Looking To Reach The Hispanic Market
Marketing Insider, Adam Van Dyke - Thursday, May 24, 2018
Coming out of the upfronts hosted this year by Univision and Azte ...
- The Levy Solution: Spend 5% Of TV Budgets On Audience-Based Delivery
Media Insider, Dave Morgan - Thursday, May 24, 2018
The world of television advertising is undergoing dramatic change, and one ...
- Deutsch Enlists Hollywood Star Power In First Campaign For New Ticketing App
Mediapsssst, Richard Whitman - Wednesday, May 23, 2018
Watch out, Fandango -- studio-backed startup Atom Tickets wants to eat yo ...
- Women Denied 'The New York Times' Obits Remembered In 'Overlooked' TV Series
Publishing Insider, Melynda Fuller - Thursday, May 24, 2018
Working in partnership with Anonymous Content, Paramount Television and 3Dot Productions, t ...
- Comcast Confirms Bid For Fox Businesses
Television News Daily, Wayne Friedman - Wednesday, May 23, 2018
Comcast, which owns NBCUniversal, said: "Any offer for Fox would be all-ca ...
- NBCU Is Top TV Spender In 2018, Netflix In Fourth Place
Television News Daily, Wayne Friedman - Wednesday, May 23, 2018
Netflix is estimated to spend $7.9 billion in TV and film production/programmi ...
- More TV Data? You Can't Handle The Data!
TV Watch, Wayne Friedman - Thursday, May 24, 2018
Are TV's numbers really all that bad? Not exactly. But we sti ...
- Best And Worst Shows Of The Just-Ended 2017-18 Season
TVBlog, Adam Buckman - Thursday, May 24, 2018
Whether or not the concept of an actual TV season lasting fr ...
- Nielsen Digital Content Ratings To Incorporate Xumo Viewership
Digital News Daily, Alex Weprin - Tuesday, May 22, 2018
Xumo, which is primarily available through smart TVs manufactured by companies li ...
- Nielsen Adds YouTube TV To Local Ratings
Digital News Daily, Alex Weprin - Tuesday, May 22, 2018
YouTube TV had been added to Nielsen's national audience ratings through t ...
- Price For TV Networks With Fewer Ads? A Modest 7% Premium
Television News Daily, Wayne Friedman - Tuesday, May 22, 2018
Media execs applaud networks that are reducing ad clutter, but are n ...
- Will Less Clutter, Shorter Commercial Pods Matter?
Television News Daily, Steve Sternberg - Tuesday, May 22, 2018
Is reducing commercial loads part of the answer to making TV advertisi ...
- NBC Wins Another Season In 18-49, CBS Tops In Total Viewers
Television News Daily, Wayne Friedman - Tuesday, May 22, 2018
NBC and CBS will take the top spot in key broadcast network ...
- Netflix Seeks 'Higher Ground' With Obamas
TV Watch, Wayne Friedman - Wednesday, May 23, 2018
What type of material will the Obamas favor? Something aspirational and upliftin ...
- Obama Deal Sparks Netflix Boycott Movement
TVBlog, Adam Buckman - Wednesday, May 23, 2018
The deal represents a new direction for former occupants of the Whi ...
- Comcast Bid For Sky Not Likely To Face A Regulatory Hurdle
Around the Net In MAD London, Sean Hargrave - Tuesday, May 22, 2018
The big news in the Sky takeover battle comes from "Press Gazette ...
- Six-Second Video Ads Explode In Popularity
Digital News Daily, Alex Weprin - Tuesday, May 22, 2018
The number of vendors running this ad format is up 300% compar ...
- Home Entertainment: Streaming Rises, But Rentals Drop
Television News Daily, Wayne Friedman - Monday, May 21, 2018
U.S. home entertainment spending grew 8.7% to $5.7 billion in the fir ...
- Nickelodeon Exec Kaufman Upped To President, Viacom/Nickelodeon Global Consumer Products
Television News Daily, Wayne Friedman - Monday, May 21, 2018
Kaufman will oversee all Viacom Media Networks, as well theatrical movie stud ...
- Premium TV Prospects? Define TV And Premium
TV Watch, Wayne Friedman - Tuesday, May 22, 2018
Ben Silverman, now chairman/co-CEO of Propagate Content, says competition is not on ...
- Picture-Perfect Royal Wedding Was Made For TV
TVBlog, Adam Buckman - Tuesday, May 22, 2018
Saturday's televised royal wedding was the kind of crowd-pleasing telecast a ...
- Streaming Services Sneak Onto Upfront Stages
Video Insider, Alex Weprin - Tuesday, May 22, 2018
While there was the usual celebration of linear TV, and the ...
- Success Of Streaming Bundles Suggests Cord-Switching, Not Cord-Cutting, Is Growing
Digital News Daily, Alex Weprin - Friday, May 18, 2018
On the surface, the numbers look stark. The number of households subscrib ...
- Has Data-Driven TV Advertising Reached An Inflection Point?
MAD, Steve McClellan - Friday, May 18, 2018
Some 15% of ANA members surveyed in a new Forrester-ANA report s ...
- Another GroupM-er Goes To The Supply-Side, Pangis Named NCC Chief
MediaDailyNews, Joe Mandese - Monday, May 21, 2018
Senior GroupM veteran Nicolle Pangis has joined spot cable sales rep N ...
- Pay TV Providers Endure Subscription Losses, Internet TV Grows
Television News Daily, Wayne Friedman - Friday, May 18, 2018
Traditional pay TV subscribers for cable, satellite and telco declined 710,000 su ...
- Facebook Spends Nearly $23M On TV Ads To Combat Data Breach
Television News Daily, Wayne Friedman - Friday, May 18, 2018
The TV campaign -- an apology of sorts -- shows Facebook h ...