Xumo, the free over-the-top video streaming service, will see viewing on its platform added to Nielsen’s Digital Content Ratings, the companies said Tuesday.
partnership, Xumo will have a granular look at what its audience is watching, and Nielsen will have more data to include in its Total Audience Measurement framework.
Of course, the deal also means that a trusted third party, in this case Nielsen, will be able to supply marketers with data on viewership on the Xumo platform.
Xumo, which is primarily available through smart TVs manufactured by companies like LG, Panasonic, and Hisense, currently has more than 140 channels. The channels are “live,” in that they are programmed linearly, but users can watch Aldo on-demand. Channels are comprised of content provided by media partners like NBCUniversal, Condé Nast and Tastemade.