- Choozle, Strata Partner To Merge Traditional TV Buying With Digital Campaigns
Real-Time Daily, Philip Rosenstein - Wednesday, March 22, 2017
Choozle, a cloud-based self-service programmatic ad platform, announced a partnership with t ...
- Spanish-Language TV Advertising ROI Outperforms English
Research Brief, Jack Loechner - Tuesday, March 21, 2017
Brand owners are no stranger to the rapidly growing U.S. Hispanic marke ...
- New Metrics Pay Extra 'Attention' To TV Viewers' Screen Time
Television News Daily, Wayne Friedman - Monday, March 20, 2017
TVision Insights says its ranking is based on the sum of secon ...
- Comcast Names Watson CEO
Television News Daily, Wayne Friedman - Monday, March 20, 2017
Veteran Comcast Cable industry executive Dave Watson has been named president a ...
- Modi Media Approaches The Advanced TV Ecosystem
Television News Daily, Tobi Elkin - Monday, March 20, 2017
In today's quickly evolving, highly fragmented advanced TV universe, everything begins wi ...
- Hulu's TV Ad Impressions: Not About Individual Shows, But Total Audiences
Television News Daily, Wayne Friedman - Monday, March 20, 2017
How much of marketers' media plan is going to specific shows ...
- 8 Best Practices For Evaluating A Programmatic TV Platform
Television News Daily, Tobi Elkin - Tuesday, March 21, 2017
As more advertisers and their media agencies evaluate tactics for implementing programmat ...
- Correction: TV Sports Viewing
Television News Daily, Wayne Friedman - Tuesday, March 21, 2017
Correction: In the "TV Sports Viewing Dips, But Basketball Climbs" (March 1 ...
- Fox Now Seeks To Join 'National Conversation' On Race
TVBlog, Adam Buckman - Tuesday, March 21, 2017
Who better than Fox to lead us into a discussion of ra ...
- What To Expect In Gorsuch Hearings
Around the Net In Media, Gavin O'Malley - Monday, March 20, 2017
The confirmation hearings on Judge Neil Gorsuch should make for interesting T ...
- Disney Determines Long-Term Impact Of Its MultiPlatform TV
Marketing Insider: Cross-Channel, Ray Schultz - Monday, March 20, 2017
A Disney study examines the interplay between multi-platform TV and paid sea ...
- NEW! Mrs. Dash Sends Salt Shakers To 'Group Therapy'
Out to Launch, Amy Corr - Friday, March 17, 2017
Anyone who has seen the movie "Sausage Party" will get a ki ...
- Addressable TV: Slow-Growing, But Better Targeted
Show Daily, Wayne Friedman - Monday, March 20, 2017
TV addressable advertising deals are still growing, but challenges remain -- especial ...
- Video On Demand Gains 25% With Older Viewers
Television News Daily, Wayne Friedman - Friday, March 17, 2017
For older viewers -- 35-49 -- research shows there was a 3 ...
- TV Sports Viewing Dips, But Basketball Climbs
Television News Daily, Wayne Friedman - Friday, March 17, 2017
During 2016, ESPN accounted for 32% of total viewing. NBCUniversal generated 2 ...
- Maddow's 'Tax Scoop' Delivered Higher Ratings For Marketers
TV Watch, Wayne Friedman - Monday, March 20, 2017
Despite the praise -- and some ridicule -- of MSNBC's Rachel Maddow ...
- Tim Allen's Germany-Hollywood Comparison: What He Really Said
TVBlog, Adam Buckman - Monday, March 20, 2017
Instead of invoking the the n-word -- in this case, "Nazi" ...
- Hunter Douglas Enlists Style Icon Iris Apfel
Marketing Daily, Tanya Gazdik - Thursday, March 16, 2017
In a category whose advertising is typically quite traditional, the 95-year-old Apf ...
- February's Prime-Time C3 Ratings Drop 10%
Television News Daily, Wayne Friedman - Thursday, March 16, 2017
The prime-time viewership decline in broadcast was down 11% to 8.8 millio ...
- OpenAP Offers New Targeting, But Few Revenue Benefits For TV Nets
Television News Daily, Wayne Friedman - Thursday, March 16, 2017
OpenAP -- which is backed by Fox, Viacom and Turner -- inten ...
- What Is PBS' Future In A World Of Cord Cutting, Budget Cuts?
TV Watch, Wayne Friedman - Friday, March 17, 2017
TV consumers are still deciding how much media they should pay f ...
- The Nut And The Ninny: NBC's Maddow/Fallon Problem
TVBlog, Adam Buckman - Friday, March 17, 2017
With her ridiculous non-scoop about Donald Trump's 2005 tax return this wee ...
- Netflix May Offer Mobile-Specific TV, Movie Cuts
Around The Net In Television, Gavin O'Malley - Thursday, March 16, 2017
Netflix chief product officer Neil Hunt said the company is explore streami ...
- Facing Defunding, Planned Parenthood Breaks TV, Digital Ad Campaign
Marketing Politics Daily, Philip Rosenstein - Thursday, March 16, 2017
In an attempt to move the debate in their favor, Planned Parentho ...
- Televisa Signs Deal With Taboola To Implement Content Discovery
Real-Time Daily, Tobi Elkin - Thursday, March 16, 2017
Content discovery platform Taboola announced an alliance with Televisa, the largest med ...
- Broadcast Nets Most Popular In 'A la Carte' Pay Packages
Television News Daily, Wayne Friedman - Wednesday, March 15, 2017
A TiVo study reports that respondents tout ABC (65.8%), CBS (63.5%), Discove ...
- Fox, Turner, Viacom Form 'Advanced Audience' Consortium
Television News Daily, Wayne Friedman - Wednesday, March 15, 2017
OpenAP will be a single platform for agencies and advertisers to integra ...
- Viewers Flock To Maddow's Trump Tax Report, Most Unimpressed
Television News Daily, Philip Rosenstein - Thursday, March 16, 2017
While Rachel Maddow's revelation of President Trump's taxes wasn't really as b ...
- TV Station Cos. Big Deals Mean Bigger Business Arrangements
TV Watch, Wayne Friedman - Thursday, March 16, 2017
TV stations group have a big wish -- to be a bigg ...
- With Mr. T And Charo, 'Dancing With The Stars' Can't Miss
TVBlog, Adam Buckman - Thursday, March 16, 2017
With Mr. T and Charo both competing in the new, upcoming "Danci ...