- NEW! Hotels.com Is Full Of Rewards, Says Captain Obvious
Out to Launch, Amy Corr - Monday, March 27, 2017
In the words of Captain Obvious, "Life isn't always rewarding, but Hotels.c ...
- U.S. Pay TV Subscribers To Drop 5% By 2022
Television News Daily, Wayne Friedman - Monday, March 27, 2017
Research says North America pay TV revenues -- subscriptions and PPV ...
- Hello, I Love You. Won't You Tell Me Your Media Name?
TV Watch, Wayne Friedman - Tuesday, March 28, 2017
What's in a media or entertainment brand name? Hope for a l ...
- With F-Words And Ads, FX Has Become HBO With Commercials
TVBlog, Adam Buckman - Tuesday, March 28, 2017
If some advertisers are OK with the adult content in "FEUD," viewe ...
- Ad Debuts Suarez As Subway-Sponsored NASCAR Driver
Marketing Daily, Karlene Lukovitz - Friday, March 24, 2017
The ad will debut on March 26 during NASCAR's AutoClub 400 ra ...
- Coldwell Banker Debuts Rescue Dog TV Spot
Marketing Daily, Tanya Gazdik - Monday, March 27, 2017
"It's been incredible to see the response from our network since ...
- U.S. Remains Primary Ad Growth Engine, Internet Surpasses TV
MediaDailyNews, Joe Mandese - Monday, March 27, 2017
The U.S. will remain the primary engine driving the global ad econo ...
- 4C Launches TV SaaS Product For Media Buying, Measurement
Real-Time Daily, Philip Rosenstein - Monday, March 27, 2017
Data science and technology company 4C Insights on Monday launched 4C T ...
- Digital Video, Trad TV Play The Scarcity Game
TV Watch, Wayne Friedman - Monday, March 27, 2017
Concerns overall about digital media -- including fraud and viewability -- we ...
- Families Behaving Frantically: ABC's Comedy Formula
TVBlog, Adam Buckman - Monday, March 27, 2017
ABC's new show "Imaginary Mary" contains at least two cliches so oft ...
- 'Amazing Mrs. Maisel': Could It Possibly Be 'Mad Men'-Worthy?
Mad Blog, - Friday, March 24, 2017
As the self-appointed president of the "Maniacs for Mad Men" club, I ...
- Impending Health Care Vote Spurs Political Ads On Both Sides Of Aisle
MediaDailyNews, Philip Rosenstein - Thursday, March 23, 2017
As Washington, D.C. buzzes with the impending vote on the American Heal ...
- Ad Economy Rebounds, Turns In Biggest February Ever
MediaDailyNews, Joe Mandese - Friday, March 24, 2017
After crashing seasonally in January, demand for U.S. advertising soared to ...
- NEW! Has Blowfish Created A Cure For The Hangover?
Out to Launch, Amy Corr - Thursday, March 23, 2017
Most people have their own hangover remedy that they swear works, ...
- Trump Takes Credit For Charter's Expansion Promises
PolicyBlog, Wendy Davis - Friday, March 24, 2017
Charter planned a hiring spree and broadband expansion years ago, but th ...
- Study Identifies Gaping Hole In Media-Buying Practices
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 23, 2017
Brands need to start pulling their search teams into media planning ...
- OTT Vs. Traditional Pay TV: Digital No Longer A Supplement
TV Watch, Wayne Friedman - Friday, March 24, 2017
OTT is looking to "replace" traditional pay TV services: cable, satellite ...
- Why I Dislike Facebook: It's The P.R. Version Of Everybody's Life
TVBlog, Adam Buckman - Friday, March 24, 2017
On Facebook, everybody's lives are swell and peachy keen. In short, Facebo ...
- Pay TV Customers Say They're Less Satisfied
Video Insider, Daisy Whitney - Friday, March 24, 2017
More pay TV consumers are unhappy with their service than they we ...
- NEW! What Happens When A Racecar Is Set Free
Out to Launch, Amy Corr - Wednesday, March 22, 2017
Droga5 London created "
A Race Car Set Free," its first wo ...
- A+E Networks Tout Storytelling, Return Of 'Biography' At Upfront
Television News Daily, Adam Buckman - Wednesday, March 22, 2017
A+E Networks launched its upfront Wednesday night in New York with ...
- Scripps Networks Upfront Focuses On Live Viewing, Family Fare
Television News Daily, Adam Buckman - Wednesday, March 22, 2017
Alongside new show announcements, company executives highlighted research showing that the prime-ti ...
- Millennials Skip Online Video Ads, Find Mobile Ads Irrelevant
Television News Daily, Wayne Friedman - Wednesday, March 22, 2017
The latest Deloitte "Digital Democracy Survey" says 80% will skip digital TV/vid ...
- Study: TV Consumption Steady Or Growing
Television News Daily, Wayne Friedman - Wednesday, March 22, 2017
U.S. viewers are watching the same amount or more TV content th ...
- TV Political Media Buying: Networks Can Be A Better Bet
Television News Daily, Wayne Friedman - Wednesday, March 22, 2017
TV stations remain a dominant media-planning component for various political campaigns. The ...
- March Madness Viewership Up, Question Of Paying Players A Nonstarter
TV Watch, Wayne Friedman - Thursday, March 23, 2017
NCAA's men's basketball tournament had its best opening-weekend numbers in 24 yea ...
- The Game Show King
TVBlog, Adam Buckman - Thursday, March 23, 2017
I have long considered Chuck Barris to be one of the tr ...
- Shaquille O'Neal's Beard Mojo, Powered by Wix.com
Out to Launch, Amy Corr - Wednesday, March 22, 2017
According to Shaquille O'Neal, his childhood was awkward until he grew ...
- Nissan Rogue 'Snowmen' Return
Out to Launch, Amy Corr - Wednesday, March 22, 2017
The only snowmen I want to see are on TV. Hopefully, la ...
- FCC Urged To Allow Charter To Impose Data Caps
PolicyBlog, Wendy Davis - Wednesday, March 22, 2017
"Hopefully, the FCC's new leadership will seize this opportunity to take ...