Timed again with International Women's Day,
Microsoft launched its third
#MakeWhatsNexHulu Signs A+E For New Live TV Service Television News Daily, Wayne Friedman - Friday, March 10, 2017
The deal with Hulu includes six A+E Networks: A&E, History, Lifetime, LM ...
Local News Must Find New Ways To Engage Viewers Television News Daily, Marc Veuger - Monday, March 13, 2017
Local news networks should focus on building apps and second-screen experiences th ...
TiVo Taps Comcast's Horstman To Run Audience Platform, Focus On Making TV Ads Work BetterTelevision News Daily, Joe Mandese - Monday, March 13, 2017
Walt Horstman, a pioneer of programmatic TV advertising, has joined TiVo Cor ...
Is Trump Still Looking For Ad Revs From CNN?TV Watch, Wayne Friedman - Monday, March 13, 2017
While Donald Trump claims to hate the media -- he is ...
Courtroom Comedy's Verdict On Southerners: They're All StupidTVBlog, Adam Buckman - Monday, March 13, 2017
According to the way the residents of a fictional South Carolina to ...
Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids MarketplaceMediaPost Weekend, Wayne Friedman - Saturday, March 11, 2017
As the 2017-18 kids upfront season gets underway, the children's TV advertisi ...
If TV Is So Dead, Why Is It Smashing YouTube And Facebook?London Blog, Sean Hargrave - Friday, March 10, 2017
Just in case you've ever been taken in by a digital gu ...
AT&T Expands 'Ticket Twosdays' PromoMarketing Daily, Aaron Baar - Thursday, March 9, 2017
"We always planned on offering Ticket Twosdays benefits to our TV a ...
comScore Uses Home Panel To Measure Connected Devices MediaDailyNews, Wayne Friedman - Thursday, March 9, 2017
The service, called Connected Home, will use the company's home panel ...
Older, Cooler? Q&A With RLTV's Roy EnnisMediaDailyNews, Charlene Weisler - Thursday, March 9, 2017
With Mindshare's new Culture Vulture study noting a new trend - ...
Katz Media Group Ups Gray To CEOMediaDailyNews, Wayne Friedman - Friday, March 10, 2017
In addition to leading the company's TV and radio ad sales effort ...
NEW! Mercedes-Benz Branded Videos Want Millennials To 'Grow Up'Out to Launch, Amy Corr - Thursday, March 9, 2017
A set of branded videos for Mercedes-Benz, targeting Millennials and encouraging th ...
March Madness Scored $1.2B In TV Ad SalesTelevision News Daily, Wayne Friedman - Thursday, March 9, 2017
The NCAA Men's Basketball Tournament continues to score steady gains in nation ...
Something For Every Taste: The Colossus That Is YouTubeTVBlog, Adam Buckman - Friday, March 10, 2017
Which is more surprising -- the fact that total daily viewing ti ...
T-Mobile Would Rather Merge With Big Cable Around the Net in Mobile, Gavin O'Malley - Thursday, March 9, 2017
When it comes to a possible merger, T-Mobile CFO Braxton Carter didn ...
Streaming Services Showing StrengthMarketing Daily, Aaron Baar - Wednesday, March 8, 2017
Sales of 4K Ultra HD TVs are expected to be one ...
Cable Lobby Wants FCC To Revise Definition Of 'Broadband'PolicyBlog, Wendy Davis - Thursday, March 9, 2017
The cable industry is lobbying the FCC to back away from i ...
Telemundo, theSkimm Team To Highlight Immigration ContentPublishers Daily, Sara Guaglione - Wednesday, March 8, 2017
The partnership is an expansion of theSkimm's "No Excuses" platform, which ...
Without Olympics, Sports Viewing Dips, But Basketball UpTelevision News Daily, Wayne Friedman - Wednesday, March 8, 2017
While overall sports TV in 2016 grew 5% in Nielsen live program-plus-sa ...
Consumers Want To Pay Under $30/Month For Pay TV Television News Daily, Wayne Friedman - Wednesday, March 8, 2017
For the top 20 channels, a new report says U.S. consumers wi ...
Future Holds Fewer Bedroom TVs, But TV/Smartphone Marriage TV Watch, Wayne Friedman - Thursday, March 9, 2017
We are watching lots of TV -- maybe more than ever befor ...
TLC's Wide, Weird World Of ObesityTVBlog, Adam Buckman - Thursday, March 9, 2017
At the moment, "My 600-lb Life" is one of the most conspicuo ...
TV Shows Air Hot Button IssuesAround The Net In Television, Gavin O'Malley - Wednesday, March 8, 2017
Long before Donald Trump's win, issue-heavy TV shows were on the ris ...
Segmentation Can Help Overcome Addressable TV's Small ScaleEngage:Affluent, Lena Bourgeois - Wednesday, March 8, 2017
While TV has long been a fantastic way to deliver messaging ...