- NFL Sponsorship Spending Up 4.3% Last Season
MAD, Steve McClellan - Tuesday, March 7, 2017
The increase is a bit higher than the 4.2% increase in overa ...
- Tropicana Wants You To 'Feel Like A Billion'
MAD, Steve McClellan - Tuesday, March 7, 2017
The new "Feel Like A Billion" campaign promotes Tropicana's new line ...
- GOP Launches Radio Ads To Promote Obamacare Replacement
Marketing Politics Daily, Philip Rosenstein - Wednesday, March 8, 2017
In the hope of bolstering support for its repeal-and-replace bill, the G ...
- Wonderful Halos Celebrate Kids Making Smart Life Decisions
Out to Launch, Amy Corr - Wednesday, March 8, 2017
I sometimes feel that I eat my weight in Wonderful Halos. ...
- 'Make Yourself Visible' By Joining Flirt.com
Out to Launch, Amy Corr - Wednesday, March 8, 2017
Add Flirt.com to your list of recently debuted dating sites. The compa ...
- Real-Time TV Researcher Samba TV Starts DMP
Television News Daily, Wayne Friedman - Tuesday, March 7, 2017
The new effort will offer "a single, de-duplicated view of the custom ...
- Colbert's 'Late Show' Remains On Top After 5 Weeks
Television News Daily, Wayne Friedman - Wednesday, March 8, 2017
"Colbert" topped with a Nielsen 3.003 million viewers for the week endi ...
- YouTube TV: Made For The New Media Generation
TV Everywhere, Steve Sternberg - Wednesday, March 8, 2017
YouTube TV seems most geared to the two most recent media generation ...
- Hey CIA, Samsung TV: I love NYC Pizza! Please Send ASAP
TV Watch, Wayne Friedman - Wednesday, March 8, 2017
A report from WikiLeaks suggests the CIA can tap into Samsung Sma ...
- CBS Sitcom About Donuts Wants To Teach Us About Racism
TVBlog, Adam Buckman - Wednesday, March 8, 2017
One week you're watching the characters in a donut shop debate n ...
- Consumers Warm To Idea of TV As Smart-Home Hub
Marketing Daily, Aaron Baar - Monday, March 6, 2017
According to a new report from Strategy Analytics, consumers are interested ...
- NEW! Adults With Kid Voices: HARIBO's Version Of Boardroom Meetings
Out to Launch, Amy Corr - Monday, March 6, 2017
I belly laugh each time I watch this ad -- and giv ...
- Netflix TV Homes Outpace Those With DVRs
Television News Daily, Wayne Friedman - Monday, March 6, 2017
Some 54% of U.S. TV homes have Netflix, versus 53% that ha ...
- CBS Says Nielsen's Total Content Ratings Boost Prime-Time Viewing
Television News Daily, Wayne Friedman - Monday, March 6, 2017
CBS says entertainment shows have grown on average 54% versus Nielsen live-program-plus-sa ...
- Snapchat Hopes Trad TV Becomes Permanent Partnership
TV Watch, Wayne Friedman - Tuesday, March 7, 2017
Something more traditional is now on Snapchat side -- one Jeff Luca ...
- Good-Bye To Robert Osborne, TCM's Ambassador To Hollywood
TVBlog, Adam Buckman - Tuesday, March 7, 2017
It was often said of Robert Osborne that he had what mig ...
- Does Facebook Actually Have An Audience?
VidBlog, P.J. Bednarski - Tuesday, March 7, 2017
If Facebook wants to create its own programming, it must first reali ...
- Facebook Is Looking To Segue Into Orginal Video Programming
Around the Net in Real-Time, Tobi Elkin - Monday, March 6, 2017
Facebook is looking to get into TV-like video programming in several genres--sport ...
- Tempur-Pedic Links Good Sleep To Inspiring Life
Marketing Daily, Aaron Baar - Sunday, March 5, 2017
"Most other mattress brands are focused on the sleep experience itself, n ...
- U.S. Advertising Sees Slight Uptick In Growth
MediaDailyNews, Wayne Friedman - Friday, March 3, 2017
U.S. advertising will grow at a rate of 2.5% -- up fr ...
- NEW! Milk: The Perfect Beverage Post-Workout
Out to Launch, Amy Corr - Friday, March 3, 2017
Milk does a body good, so it's OK to enjoy a co ...
- Former TiVo Exec Named To Lead Advanced TV Effort
Real-Time Daily, Tobi Elkin - Monday, March 6, 2017
Video marketing tech firm Eyeview announced the appointment of Brian Katz ...
- Can TV Help Facebook Grow Up Without Losing Itself?
Social Media & Marketing Daily, Fritz Brumder - Monday, March 6, 2017
For well over a decade, the social media giant has expanded, b ...
- NBC Invests $500 Million In Snap, Part Of Platform's IPO
Television News Daily, Wayne Friedman - Friday, March 3, 2017
NBCUniversal's investment builds on its many existing marketing deals with the soci ...
- Upfront: Nickelodeon To Air 700 New Episodes, Expands Branded Resorts
Television News Daily, Adam Buckman - Friday, March 3, 2017
New shows announced by Nick include a new "Ninja Turtles" franchise ...
- Viacom Creates New CMO Post, Schuurmans Appointed
Television News Daily, Wayne Friedman - Friday, March 3, 2017
Schuurrmans, a 25-year veteran of Viacom, will place initial emphasis on re-brandi ...
- Silly Oscar Awards Deliver High Engagement
TV Watch, Wayne Friedman - Monday, March 6, 2017
Maybe awards shows like the Oscars need more drama, more indecision abo ...
- Covering All The Angles In Trump-Schwarzenegger 'Apprentice' War
TVBlog, Adam Buckman - Monday, March 6, 2017
Do we begin by examining Schwarzenegger's characterization that he's "quitting" the sho ...
- OTT Starts Rocking The Cable Boat
VidBlog, P.J. Bednarski - Monday, March 6, 2017
Are pure-play cable companies like Scripps in for a hard time ...
- Trump Rails, But CNN Pushes Quality Journalism
Around The Net In Television, Gavin O'Malley - Friday, March 3, 2017
In the age of President Trump, CNN president Jeff Zucker is rallyi ...