- Local News Must Find New Ways To Engage Viewers
Television News Daily, Marc Veuger - Monday, March 13, 2017
Local news networks should focus on building apps and second-screen experiences th ...
- TiVo Taps Comcast's Horstman To Run Audience Platform, Focus On Making TV Ads Work Better
Television News Daily, Joe Mandese - Monday, March 13, 2017
Walt Horstman, a pioneer of programmatic TV advertising, has joined TiVo Cor ...
- Is Trump Still Looking For Ad Revs From CNN?
TV Watch, Wayne Friedman - Monday, March 13, 2017
While Donald Trump claims to hate the media -- he is ...
- Courtroom Comedy's Verdict On Southerners: They're All Stupid
TVBlog, Adam Buckman - Monday, March 13, 2017
According to the way the residents of a fictional South Carolina to ...
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
MediaPost Weekend, Wayne Friedman - Saturday, March 11, 2017
As the 2017-18 kids upfront season gets underway, the children's TV advertisi ...
- If TV Is So Dead, Why Is It Smashing YouTube And Facebook?
London Blog, Sean Hargrave - Friday, March 10, 2017
Just in case you've ever been taken in by a digital gu ...
- AT&T Expands 'Ticket Twosdays' Promo
Marketing Daily, Aaron Baar - Thursday, March 9, 2017
"We always planned on offering Ticket Twosdays benefits to our TV a ...
- comScore Uses Home Panel To Measure Connected Devices
MediaDailyNews, Wayne Friedman - Thursday, March 9, 2017
The service, called Connected Home, will use the company's home panel ...
- Older, Cooler? Q&A With RLTV's Roy Ennis
MediaDailyNews, Charlene Weisler - Thursday, March 9, 2017
With Mindshare's new Culture Vulture study noting a new trend - ...
- Katz Media Group Ups Gray To CEO
MediaDailyNews, Wayne Friedman - Friday, March 10, 2017
In addition to leading the company's TV and radio ad sales effort ...
- NEW! Mercedes-Benz Branded Videos Want Millennials To 'Grow Up'
Out to Launch, Amy Corr - Thursday, March 9, 2017
A set of branded videos for Mercedes-Benz, targeting Millennials and encouraging th ...
- March Madness Scored $1.2B In TV Ad Sales
Television News Daily, Wayne Friedman - Thursday, March 9, 2017
The NCAA Men's Basketball Tournament continues to score steady gains in nation ...
- Something For Every Taste: The Colossus That Is YouTube
TVBlog, Adam Buckman - Friday, March 10, 2017
Which is more surprising -- the fact that total daily viewing ti ...
- T-Mobile Would Rather Merge With Big Cable
Around the Net in Mobile, Gavin O'Malley - Thursday, March 9, 2017
When it comes to a possible merger, T-Mobile CFO Braxton Carter didn ...
- Streaming Services Showing Strength
Marketing Daily, Aaron Baar - Wednesday, March 8, 2017
Sales of 4K Ultra HD TVs are expected to be one ...
- Cable Lobby Wants FCC To Revise Definition Of 'Broadband'
PolicyBlog, Wendy Davis - Thursday, March 9, 2017
The cable industry is lobbying the FCC to back away from i ...
- Telemundo, theSkimm Team To Highlight Immigration Content
Publishers Daily, Sara Guaglione - Wednesday, March 8, 2017
The partnership is an expansion of theSkimm's "No Excuses" platform, which ...
- Without Olympics, Sports Viewing Dips, But Basketball Up
Television News Daily, Wayne Friedman - Wednesday, March 8, 2017
While overall sports TV in 2016 grew 5% in Nielsen live program-plus-sa ...
- Consumers Want To Pay Under $30/Month For Pay TV
Television News Daily, Wayne Friedman - Wednesday, March 8, 2017
For the top 20 channels, a new report says U.S. consumers wi ...
- Future Holds Fewer Bedroom TVs, But TV/Smartphone Marriage
TV Watch, Wayne Friedman - Thursday, March 9, 2017
We are watching lots of TV -- maybe more than ever befor ...
- TLC's Wide, Weird World Of Obesity
TVBlog, Adam Buckman - Thursday, March 9, 2017
At the moment, "My 600-lb Life" is one of the most conspicuo ...
- TV Shows Air Hot Button Issues
Around The Net In Television, Gavin O'Malley - Wednesday, March 8, 2017
Long before Donald Trump's win, issue-heavy TV shows were on the ris ...
- Segmentation Can Help Overcome Addressable TV's Small Scale
Engage:Affluent, Lena Bourgeois - Wednesday, March 8, 2017
While TV has long been a fantastic way to deliver messaging ...
- NFL Sponsorship Spending Up 4.3% Last Season
MAD, Steve McClellan - Tuesday, March 7, 2017
The increase is a bit higher than the 4.2% increase in overa ...
- Tropicana Wants You To 'Feel Like A Billion'
MAD, Steve McClellan - Tuesday, March 7, 2017
The new "Feel Like A Billion" campaign promotes Tropicana's new line ...
- GOP Launches Radio Ads To Promote Obamacare Replacement
Marketing Politics Daily, Philip Rosenstein - Wednesday, March 8, 2017
In the hope of bolstering support for its repeal-and-replace bill, the G ...
- Wonderful Halos Celebrate Kids Making Smart Life Decisions
Out to Launch, Amy Corr - Wednesday, March 8, 2017
I sometimes feel that I eat my weight in Wonderful Halos. ...
- 'Make Yourself Visible' By Joining Flirt.com
Out to Launch, Amy Corr - Wednesday, March 8, 2017
Add Flirt.com to your list of recently debuted dating sites. The compa ...
- Real-Time TV Researcher Samba TV Starts DMP
Television News Daily, Wayne Friedman - Tuesday, March 7, 2017
The new effort will offer "a single, de-duplicated view of the custom ...
- Colbert's 'Late Show' Remains On Top After 5 Weeks
Television News Daily, Wayne Friedman - Wednesday, March 8, 2017
"Colbert" topped with a Nielsen 3.003 million viewers for the week endi ...