Audi A4,Programmatic Platform Brings Campaign-Level Audience Measurement For Connected TVReal-Time Daily, Tobi Elkin - Wednesday, March 1, 2017
YuMe said it has joined with Nielsen to launch a programmatic platform-bas ...
Nexstar Posts Strong Revs, Stock Price DipsTelevision News Daily, Wayne Friedman - Tuesday, February 28, 2017
Nexstar posted 22% rise in retransmission revenue from pay TV providers ...
QVC TV Revs Sink 3%, Ecommerce DipsTelevision News Daily, Wayne Friedman - Tuesday, February 28, 2017
QVC Group revenues sank 3% to $3.1 billion, with net income sinki ...
Assorted TV Everywhere Thoughts TV Everywhere, Steve Sternberg - Wednesday, March 1, 2017
Riffs on the following headlines: The Oscars Telecast Still Needs Fixing; Broadca ...
Niche Cable Nets Hit By Lower SubscribersTV Watch, Wayne Friedman - Wednesday, March 1, 2017
Many mid-to-small size networks are taking a severe hit in terms ...
Who Was This Guy? Suddenly, Trump Looked Like The PresidentTVBlog, Adam Buckman - Wednesday, March 1, 2017
While watching Trump deliver his speech, it was reasonable to ask yoursel ...
Advertisers Should Like YouTube TVVidBlog, P.J. Bednarski - Wednesday, March 1, 2017
From a targeting perspective,YouTube TV should be mighty helpful to advertisers, a ...
Verizon Likens Root Metrics Award To OscarMarketing Daily, Aaron Baar - Sunday, February 26, 2017
Winning an award for the superiority of one's wireless network is toug ...
Honda Clarity Experiences Oscars BumpMarketing Daily, Tanya Gazdik - Monday, February 27, 2017
Honda's decision to advertise the Clarity caught the attention of car shopper ...
Get Rid Of The White House Correspondents DinnerMediaDailyNews, Gary Holmes - Monday, February 27, 2017
If Donald Trump manages to accomplish one positive thing, it might ...
Analysts Hedge Snap, Inc. Revenue ForecastsMobile Insider, Gavin O'Malley - Tuesday, February 28, 2017
Ahead of Snap's big IPO, Wieser isn't the only one questioning t ...
NEW! Samsung's Academy Awards Ad Pays Tribute To 'The Rest Of Us'Out to Launch, Amy Corr - Monday, February 27, 2017
Samsung tipped its hat to creatives on a budget with "Samsung Galax ...
Cross-Screen Tech Firm Partners To Expand Its TV Inventory SupplyReal-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
Cross-screen martech firm Tapad announced a partnership with clypd, an audience-based sal ...
Tegna Grabs Higher Political/Retrans Revs, Stock ClimbsTelevision News Daily, Wayne Friedman - Monday, February 27, 2017
Political advertising grew ninefold to $90.8 million versus $10.5 million, while retransmissi ...
Rittenberg Steps Down As Fox News Sales Chief, Successor To Be NamedTelevision News Daily, Wayne Friedman - Monday, February 27, 2017
The news of Rittenberg's departure -- which will be effective April ...
As TV Habits Change, Brands Take New Approach To AdvertisingTelevision News Daily, Dini Mehta - Tuesday, February 28, 2017
The ability to leverage first- or third-party data segments lets brands rea ...
Trump Rules Out Media Sources, Promises To 'Do Something' About PressTV Watch, Wayne Friedman - Tuesday, February 28, 2017
We know Trump is a provocateur. But telling the media how ...
Comedy Central's Pot-Smoking Judge Is Long Way From WapnerTVBlog, Adam Buckman - Tuesday, February 28, 2017
With Judge Wapner's death, a TV columnist can now examine "The Hi ...
And The Whiner Is....Garfield at Large, Bob Garfield - Monday, February 27, 2017
An annual tribute to all that is not real, by and f ...
Hyatt Launches New Global PlatformMarketing Daily, Tanya Gazdik - Monday, February 27, 2017
Created by MullenLowe, the 60-second spot explores how people from different cultur ...
Trump Threatens To 'Do Something' About The Media, Bars Major Outlets From Press BriefingPublishers Daily, Joe Mandese - Friday, February 24, 2017
The Trump Administration's war on media accelerated Friday. The White House barr ...
'NYT' Launches 'Truth' Campaign, Will Air In OscarsPublishers Daily, Sara Guaglione - Friday, February 24, 2017
The New York Times' newest campaign is a response to President Dona ...
Bogusky-Backed Brandzooka Enables 13-Year-Olds To Compete With Madison Ave., Big Brands TooReal-Time Daily, Joe Mandese - Monday, February 27, 2017
Brandzooka, the automated media planning and buying platform backed by Madison Aven ...
NBA Posts Better TV Ad Revs Television News Daily, Wayne Friedman - Friday, February 24, 2017
National TV advertising revenue for NBA programming is up 21% to $430 ...
E.W. Scripps Reports Big Q4 Political TV Ad GainsTelevision News Daily, Wayne Friedman - Friday, February 24, 2017
Revenue from the TV group was 37% higher to $233 million. Politic ...
Despite Injuries, Scandal, NFL Delivers Ad Revs, ViewershipTV Watch, Wayne Friedman - Monday, February 27, 2017
Considering predictable declines to other TV network prime-time programming -- including script ...