- NEW! Samsung's Academy Awards Ad Pays Tribute To 'The Rest Of Us'
Out to Launch, Amy Corr - Monday, February 27, 2017
Samsung tipped its hat to creatives on a budget with "Samsung Galax ...
- Cross-Screen Tech Firm Partners To Expand Its TV Inventory Supply
Real-Time Daily, Tobi Elkin - Tuesday, February 28, 2017
Cross-screen martech firm Tapad announced a partnership with clypd, an audience-based sal ...
- Tegna Grabs Higher Political/Retrans Revs, Stock Climbs
Television News Daily, Wayne Friedman - Monday, February 27, 2017
Political advertising grew ninefold to $90.8 million versus $10.5 million, while retransmissi ...
- Rittenberg Steps Down As Fox News Sales Chief, Successor To Be Named
Television News Daily, Wayne Friedman - Monday, February 27, 2017
The news of Rittenberg's departure -- which will be effective April ...
- As TV Habits Change, Brands Take New Approach To Advertising
Television News Daily, Dini Mehta - Tuesday, February 28, 2017
The ability to leverage first- or third-party data segments lets brands rea ...
- Trump Rules Out Media Sources, Promises To 'Do Something' About Press
TV Watch, Wayne Friedman - Tuesday, February 28, 2017
We know Trump is a provocateur. But telling the media how ...
- Comedy Central's Pot-Smoking Judge Is Long Way From Wapner
TVBlog, Adam Buckman - Tuesday, February 28, 2017
With Judge Wapner's death, a TV columnist can now examine "The Hi ...
- And The Whiner Is....
Garfield at Large, Bob Garfield - Monday, February 27, 2017
An annual tribute to all that is not real, by and f ...
- Hyatt Launches New Global Platform
Marketing Daily, Tanya Gazdik - Monday, February 27, 2017
Created by MullenLowe, the 60-second spot explores how people from different cultur ...
- Trump Threatens To 'Do Something' About The Media, Bars Major Outlets From Press Briefing
Publishers Daily, Joe Mandese - Friday, February 24, 2017
The Trump Administration's war on media accelerated Friday. The White House barr ...
- 'NYT' Launches 'Truth' Campaign, Will Air In Oscars
Publishers Daily, Sara Guaglione - Friday, February 24, 2017
The New York Times' newest campaign is a response to President Dona ...
- Bogusky-Backed Brandzooka Enables 13-Year-Olds To Compete With Madison Ave., Big Brands Too
Real-Time Daily, Joe Mandese - Monday, February 27, 2017
Brandzooka, the automated media planning and buying platform backed by Madison Aven ...
- NBA Posts Better TV Ad Revs
Television News Daily, Wayne Friedman - Friday, February 24, 2017
National TV advertising revenue for NBA programming is up 21% to $430 ...
- E.W. Scripps Reports Big Q4 Political TV Ad Gains
Television News Daily, Wayne Friedman - Friday, February 24, 2017
Revenue from the TV group was 37% higher to $233 million. Politic ...
- Despite Injuries, Scandal, NFL Delivers Ad Revs, Viewership
TV Watch, Wayne Friedman - Monday, February 27, 2017
Considering predictable declines to other TV network prime-time programming -- including script ...
- Oscars Was One For The Ages As Bonnie And Clyde Steal Show
TVBlog, Adam Buckman - Monday, February 27, 2017
That socko finish certainly sent the big show over the top. ...
- The Sniping! The Criticism! Welcome To... The Oscars
Mad Blog, - Friday, February 24, 2017
A funny thing happened en route to the Oscars' move toward cultur ...
- PPG Paints Expands Partnership With NHL
Marketing Daily, Tanya Gazdik - Thursday, February 23, 2017
The partnership will allow PPG to integrate its paint brand into ven ...
- Brands Rev Up NASCAR Daytona 500 Activations
Marketing Daily, Tanya Gazdik - Friday, February 24, 2017
Sunoco and Goodyear are running NASCAR-themed spots. Sunoco's spot is built arou ...
- Challenges To Linear TV: Q&A With IRIS.TV's Field Garthwaite
MediaDailyNews, Charlene Weisler - Thursday, February 23, 2017
The need to discover new content has grown as both content choic ...
- Digital Media Growth Slow, TV Remains Strong
MediaDailyNews, Wayne Friedman - Thursday, February 23, 2017
In January, digital media advertising growth continued its slowdown to single-digit percenta ...
- Analysts Hedge Snap, Inc. Revenue Forecasts
MoBlog, Gavin O'Malley - Friday, February 24, 2017
In 2021, Snap, Inc. will soak up ad revenues in the neighborho ...
- comScore Offers Mobile Metrics For YouTube
Online Video Daily, Wayne Friedman - Thursday, February 23, 2017
The measurement company says the new effort comes from the growth ...
- AMC Networks Post Uptick In Q4 Revs, Stock Price Soars
Television News Daily, Wayne Friedman - Thursday, February 23, 2017
Domestic advertising was up 3% to $298 million -- more than ...
- TV-Print Boost Marketing To Combat Trump Lies
TV Watch, Wayne Friedman - Friday, February 24, 2017
The New York Times is airing its Oscars TV commercial. According ...
- Hey, Oscars, Who Are You Going To Forget About This Year?
TVBlog, Adam Buckman - Friday, February 24, 2017
Here's a prediction that is the closest thing there is to ...
- NY Times To Talk "Truth" In Oscar Night TV Ads
Around The Net In Television, Gavin O'Malley - Thursday, February 23, 2017
On Oscar night, The New York Times is launching an ad campai ...
- Groupon Targets Money-Saving Millennials, Moms In New Campaign
MAD, Larissa Faw - Wednesday, February 22, 2017
Developed with agency O'Keefe Reinhard & Paul (OKRP), the new campaign targe ...
- NEW! Be A 'Percent Donor,' Pleads Huawei Mobile
Out to Launch, Amy Corr - Wednesday, February 22, 2017
What begins as a PSA for a deadly disease or texting whi ...
- Dish Posts Gains In Total Pay TV Subs, Net Income
Television News Daily, Wayne Friedman - Wednesday, February 22, 2017
Dish added 28,000 subscribers, a positive gain from losing 12,000 in t ...