• by Sara Guaglione , March 8, 2017

Spanish-language television network Telemundo is partnering with female-focused media company theSkimm to translate and distribute its immigration content.

Six content pages on theSkimm’s Web site will include links that read “en Espanol” and will take readers to the translated content in Spanish on Telemundo’s site. A link on Telemundo’s site will drive back to theSkimm.com, giving readers the option to read the content in English.

The partnership is an expansion of theSkimm’s “No Excuses” platform, which launched Feb. 21 and is an effort to engage and educate readers around important issues; immigration is its first focus.

Carly Zakin and Danielle Weisberg, co-founders and co-CEOs of theSkimm, told Publishers Daily: “We developed the No Excuses campaign to inform and engage our audience on the issues driving the national conversation.”

They added the partnership with Telemundo is an effort “to bring more people into the conversation and helping to foster discussions across the aisle.”

The immigration hub, which went live Monday, includes information about President Trump’s plans for the U.S. immigration system, a Q&A and a Citizenship Test for readers to take to see if they would pass the test today.

Nearly 300,000 people have taken the Citizenship Test as of Wednesday morning.

A spokesperson for theSkimm noted this is an example of its engaged audience, particularly when it comes to information about national issues. TheSkimm’s content is known for its easy-to-consume tone, aimed at young professional women.

Luis Fernández, EVP of Noticias Telemundo, said: “Noticias Telemundo is empowering millions of Latinos with reliable and transparent information on immigration at a time of change… theSkimm's content is very much in line with our editorial philosophy, and we're thrilled to have the opportunity to share this content with our community.”

The "No Excuses" campaign launched last fall around the election and registered more than 110,000 people to vote.

Last September, following an $8 million round led by 21st Century Fox in June, theSkimm raised an additional $500,000 from The New York Times, CEO of ad giant Havas Group Yannick Bolloré, strategic advisory firm MediaLink and actress Mariska Hargitay.

theSkimmsends a newsletter called “Daily Skimm” to an estimated 5 million professional millennial women each morning.