Wonderful Halos Celebrate Kids Making Smart Life Decisions

I sometimes feel that I eat my weight in Wonderful Halos. I can't be the only adult, right? The brand spent a cool $30 million on "Good Choice, Kid," which has been running in heavy rotation for the past few months.

Two 30-second ads applaud kids who make smart life decisions like not spending the night with creepy twins inside their doll-obsessed house, or an alternate ending to "Snow White," where the young princess is offered to trade snacks, but the apple talks!

A pair of 15-second ads feature a girl who refuses to join the circus and a boy that thinks breaking into a construction site is a bad idea. All ads are running on national network and cable stations.



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