- Facebook, Google: Past 'Fake' News Efforts Impact Premium TV Ad Dollars
TV Watch, Wayne Friedman - Wednesday, November 16, 2016
TV news orgs take responsibility for errors. What about you, Facebook? A ...
- A World Without Commercials? Contemplating The Future Of TV
TVBlog, Adam Buckman - Wednesday, November 16, 2016
What will the future of TV be like? You may wonder ...
- We'd Pay For Network TV And Take Netflix With Ads
VidBlog, P.J. Bednarski - Wednesday, November 16, 2016
A new report from Digitalsmiths and TiVo shows how much viewers wou ...
- Ho Ho Hooking Up Grandma's House For The Holidays
MAD, Larissa Faw - Monday, November 14, 2016
A new campaign for Xfinity from 72andSunny centers on a two-minute fil ...
- Live From New York, Dave Chappelle Uses 'SNL' As A BS Pulpit
MediaDailyNews, Tom Siebert - Tuesday, November 15, 2016
This column brings me no pleasure to write, but guest host Da ...
- Google Doubles Down On Video, Mobile As It Sees Exponential Growth
Mobile Marketing Daily, Laurie Sullivan - Monday, November 14, 2016
Google on Monday announced the addition of video to Native Ads ...
- Cable Spend Linked To Down-Ballot Success
Red, White & Blog, Philip Rosenstein - Tuesday, November 15, 2016
Cable ad spend at the national level did not make a significa ...
- Baseball Propels Fox To TV Lead
Television News Daily, Wayne Friedman - Monday, November 14, 2016
A month and a half into the new TV season and surprisingl ...
- NFL Kicks Off Millennial-Driven Marketing Campaign
Television News Daily, Wayne Friedman - Monday, November 14, 2016
Taking on its new "Thursday Night Football" NFL games, NBC Sports ...
- TV Station Groups Post Strong Stock Hikes
Television News Daily, Wayne Friedman - Monday, November 14, 2016
Major TV station groups witnessed sharp rises in their stock prices ...
- New TV Leverage: Hard Ground For Pay TV, New Media
TV Watch, Wayne Friedman - Tuesday, November 15, 2016
Many TV networks -- broadcast and cable -- have complained sometimes bitter ...
- Comedy Not Yet Aired Earns Second Season From Proud Pop
TVBlog, Adam Buckman - Tuesday, November 15, 2016
A new comedy series on the network known as Pop raises time ...
- Campaign Showcases Bilingual Features Of A Remote With A Message About Inclusiveness
MAD, Larissa Faw - Friday, November 11, 2016
The campaign, from Grupo Gallegos, highlights the bilingual features of Comcast's Xfini ...
- Morton Salt Helps Home Chefs Open Pop-Up Restaurants
Marketing Daily, Karlene Lukovitz - Friday, November 11, 2016
A video documenting the meal prep and dinner party resulting from t ...
- Research Vet Schwartz Succeeds Scanzoni As GroupM Investment Chief, Will Oversee $30 Billion
MediaDailyNews, Joe Mandese - Monday, November 14, 2016
In what it described as a simplification of its management structure ...
- Cable TV News Nets Score Big Ad Election Revenues
Television News Daily, Wayne Friedman - Friday, November 11, 2016
From October 11 through November 10, the three big cable news networ ...
- Nets Expect Ad Hesitation Post-Election Due To Surprising Presidential Results
Television News Daily, Wayne Friedman - Friday, November 11, 2016
Near-term advertising deals may take a pause -- all due to t ...
- Fewer NFL Ads? Other TV Content Does It
TV Watch, Wayne Friedman - Monday, November 14, 2016
Like other producers of TV content, the NFL is looking into t ...
- Why Bother? NatGeo Series Makes Case For Mars Mission
TVBlog, Adam Buckman - Monday, November 14, 2016
The new NatGeo series aims to persuade viewers that the colonization ...
- Mobile-First, Then Digital-First -- How 2016 Transitions Into 2017
London Blog, Sean Hargrave - Friday, November 11, 2016
The figures have been reappraised. 2016 was the year of mobile, ...
- FCC Raises Concerns Over AT&T's Zero-Rating Practices
PolicyBlog, Wendy Davis - Friday, November 11, 2016
AT&T's decision to zero-rate video offered through DirecTV's app raises concerns, t ...
- What Happens When Sports Leaves The Networks?
Television News Daily, Barry Lowenthal - Friday, November 11, 2016
Given the great quality of shows on Netflix, Amazon and HBO, ...
- How Trump Win Explains Future Of TV Advertising
Television News Daily, Chris Peterson
- Thursday, November 10, 2016
The second biggest story on Nov. 8 was the incredible failure ...
- Pay TV Subscribers Decline
Television News Daily, Wayne Friedman - Thursday, November 10, 2016
Pay TV subscribers were down in the third quarter by amount t ...
- Disney Files Mixed Earnings, ESPN Reports Declines
Television News Daily, Wayne Friedman - Thursday, November 10, 2016
Walt Disney Co. witnessed some rocky quarterly results.Revenue was down 3% ...
- TV Networks Rethink Earned Media For Future Presidential Runs
TV Watch, Wayne Friedman - Friday, November 11, 2016
Presidential TV marketing and advertising can only take you so far. Ne ...
- Message To P.R. People: Stop 'Reaching Out' To Me, OK?
TVBlog, Adam Buckman - Friday, November 11, 2016
In a reply to a publicist who contacted me recently on so ...
- Gap Harnesses Optimism In Holiday Ads
Marketing Daily, Sarah Mahoney - Wednesday, November 9, 2016
The TV spot, set to "Baby Boomerang," the infectious glam-rock classic fr ...
- Measuring TV 2.0
Online Spin, Ted McConnell - Thursday, November 10, 2016
How will measurement and currency systems adapt to the obvious merging ...
- Viacom Posts Another Rough Quarter, Ads Drop 8%
Television News Daily, Wayne Friedman - Wednesday, November 9, 2016
Viacom had a tough third-quarter financial period, as expected, say analysts. T ...