- Campaign Showcases Bilingual Features Of A Remote With A Message About Inclusiveness
MAD, Larissa Faw - Friday, November 11, 2016
The campaign, from Grupo Gallegos, highlights the bilingual features of Comcast's Xfini ...
- Morton Salt Helps Home Chefs Open Pop-Up Restaurants
Marketing Daily, Karlene Lukovitz - Friday, November 11, 2016
A video documenting the meal prep and dinner party resulting from t ...
- Research Vet Schwartz Succeeds Scanzoni As GroupM Investment Chief, Will Oversee $30 Billion
MediaDailyNews, Joe Mandese - Monday, November 14, 2016
In what it described as a simplification of its management structure ...
- Cable TV News Nets Score Big Ad Election Revenues
Television News Daily, Wayne Friedman - Friday, November 11, 2016
From October 11 through November 10, the three big cable news networ ...
- Nets Expect Ad Hesitation Post-Election Due To Surprising Presidential Results
Television News Daily, Wayne Friedman - Friday, November 11, 2016
Near-term advertising deals may take a pause -- all due to t ...
- Fewer NFL Ads? Other TV Content Does It
TV Watch, Wayne Friedman - Monday, November 14, 2016
Like other producers of TV content, the NFL is looking into t ...
- Why Bother? NatGeo Series Makes Case For Mars Mission
TVBlog, Adam Buckman - Monday, November 14, 2016
The new NatGeo series aims to persuade viewers that the colonization ...
- Mobile-First, Then Digital-First -- How 2016 Transitions Into 2017
London Blog, Sean Hargrave - Friday, November 11, 2016
The figures have been reappraised. 2016 was the year of mobile, ...
- FCC Raises Concerns Over AT&T's Zero-Rating Practices
PolicyBlog, Wendy Davis - Friday, November 11, 2016
AT&T's decision to zero-rate video offered through DirecTV's app raises concerns, t ...
- What Happens When Sports Leaves The Networks?
Television News Daily, Barry Lowenthal - Friday, November 11, 2016
Given the great quality of shows on Netflix, Amazon and HBO, ...
- How Trump Win Explains Future Of TV Advertising
Television News Daily, Chris Peterson
- Thursday, November 10, 2016
The second biggest story on Nov. 8 was the incredible failure ...
- Pay TV Subscribers Decline
Television News Daily, Wayne Friedman - Thursday, November 10, 2016
Pay TV subscribers were down in the third quarter by amount t ...
- Disney Files Mixed Earnings, ESPN Reports Declines
Television News Daily, Wayne Friedman - Thursday, November 10, 2016
Walt Disney Co. witnessed some rocky quarterly results.Revenue was down 3% ...
- TV Networks Rethink Earned Media For Future Presidential Runs
TV Watch, Wayne Friedman - Friday, November 11, 2016
Presidential TV marketing and advertising can only take you so far. Ne ...
- Message To P.R. People: Stop 'Reaching Out' To Me, OK?
TVBlog, Adam Buckman - Friday, November 11, 2016
In a reply to a publicist who contacted me recently on so ...
- Gap Harnesses Optimism In Holiday Ads
Marketing Daily, Sarah Mahoney - Wednesday, November 9, 2016
The TV spot, set to "Baby Boomerang," the infectious glam-rock classic fr ...
- Measuring TV 2.0
Online Spin, Ted McConnell - Thursday, November 10, 2016
How will measurement and currency systems adapt to the obvious merging ...
- Viacom Posts Another Rough Quarter, Ads Drop 8%
Television News Daily, Wayne Friedman - Wednesday, November 9, 2016
Viacom had a tough third-quarter financial period, as expected, say analysts. T ...
- Dish Network Q3: Higher Revs, Lower Pay TV Subscribers
Television News Daily, Wayne Friedman - Wednesday, November 9, 2016
Revenue was at $3.75 billion compared to $3.73 billion in the thi ...
- CNN, Fox Post Big Election Night Results
Television News Daily, Wayne Friedman - Wednesday, November 9, 2016
CNN claimed its best election night among all TV networks in pri ...
- Former Cablevision Execs Buy Audience/Analytics Company
Television News Daily, Wayne Friedman - Thursday, November 10, 2016
Former Cablevision Systems executives have acquired Analytics Media Group (AMG) through t ...
- Election Data Proved A Big-League Failure
TV Watch, Wayne Friedman - Thursday, November 10, 2016
Polls of "likely voters" missed the boat. Predictive models were a bus ...
- What Have You Done With Our Lady Mary?
TVBlog, Adam Buckman - Thursday, November 10, 2016
There is precious little good behavior in "Good Behavior," the new dra ...
- Infiniti Encourages Drivers To Start 'New Tradition'
Marketing Daily, Tanya Gazdik - Wednesday, November 9, 2016
"As the luxury brand with the youngest owner base, Infiniti has be ...
- NEW! American Family Care Can Help With Any Political #CamPains
Out to Launch, Amy Corr - Tuesday, November 8, 2016
Must love dogs. Reporter gets her story, thanks to Honda Civic. Let ...
- Honda Civic Helps Determined Reporter Chase Her Dreams
Out to Launch, Amy Corr - Wednesday, November 9, 2016
An ad for Honda Civic in Australia made one newbie reporter's care ...
- Nexstar Grows Core Ads By 4% In 3Q Despite Lower Political Buys
Television News Daily, Wayne Friedman - Tuesday, November 8, 2016
The company, which hit $131.4 million in revenues during the period, sa ...
- Gray Television: Higher Overall Revs, Retrans Up 30%
Television News Daily, Wayne Friedman - Tuesday, November 8, 2016
Gray's local advertising revenue -- which includes all digital media -- gr ...
- It's Time To Scrap C3 And Bring Back Program Ratings
TV Everywhere, Steve Sternberg - Wednesday, November 9, 2016
C3 ratings for most network and prime-time programs are higher than the ...
- Next Presidential TV Candidate's Media View: Hate it, Cajole it, Rinse And Repeat
TV Watch, Wayne Friedman - Wednesday, November 9, 2016
Candidates can contradict themselves even against actual video to the contrary. B ...