- Apples Slashes Pricing For Apps To Lure Trad TV
TV Watch, Wayne Friedman - Friday, November 18, 2016
Apple will trim pricing for subscription video streaming apps to 15% fr ...
- How Have The Media Times Changed? The 'AP Stylebook' Knows
TVBlog, Adam Buckman - Friday, November 18, 2016
In 1977, according to the AP style guide I still occasionally ref ...
- #BusterTheDog Is Number One For All The Right, And Wrong, Reasons
London Blog, Sean Hargrave - Thursday, November 17, 2016
John Lewis's bouncing #BusterTheBoxer has already walked Christmas for shares and engagemen ...
- NEW! Lidl Ireland Launches Christmas Campaign
Out to Launch, Amy Corr - Wednesday, November 16, 2016
Lidl Ireland launched "
Homecoming," its Christmas campaign that highlights the importan ...
- Pay TV Subscribers Churn, While Cord-Cutting Rises
Television News Daily, Wayne Friedman - Wednesday, November 16, 2016
Pay TV subscribers have made some bigger changes recently -- including cord-cuttin ...
- MGM To Debut Family Digital Network, Light TV
Television News Daily, Wayne Friedman - Wednesday, November 16, 2016
The network will feature what it calls "wholesome family and faith-based entertainme ...
- Market Weighs In On Skinny TV, New TV Packaging
TV Watch, Wayne Friedman - Thursday, November 17, 2016
TiVo research now says many pay TV subscribers value a network ...
- How Much Is That Urkel In The Window? On Ebay, Not Much
TVBlog, Adam Buckman - Thursday, November 17, 2016
I finally realized recently that he wasn't worth anything, although this 17-in ...
- Lexus Brings Back December Campaign
Marketing Daily, Tanya Gazdik - Tuesday, November 15, 2016
"Though the bow's design and the campaign creative have evolved over tim ...
- The Cross-Screen Measurement Experience: Q&A With VideoAmp's Ross McCray
MediaDailyNews, Charlene Weisler - Wednesday, November 16, 2016
Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UC ...
- NEW! United States Postal Service Bows Christmas Campaign
Out to Launch, Amy Corr - Tuesday, November 15, 2016
Christmas ads, awkward family texts and fried chicken. Let's launch! ...
- Tommee Tippee Launches Cutest Cause
Out to Launch, Amy Corr - Wednesday, November 16, 2016
Tommee Tippee launched "The Cutest Cause," a campaign that remains true ...
- Bojangles' Restaurants Offers Random Acts Of Chicken And Biscuits
Out to Launch, Amy Corr - Wednesday, November 16, 2016
I could use some random chicken and biscuits right about now. Bojangle ...
- FCC Urged To Delay 'Controversial' Proposals
PolicyBlog, Wendy Davis - Wednesday, November 16, 2016
Regulators should hold off on a plan to allow consumers to sh ...
- World Series Narrows C3 Ratings Margins
Television News Daily, Wayne Friedman - Tuesday, November 15, 2016
For broadcast networks, Fox helped drive the overall improvement with more Wor ...
- Trump Retains Earned Media Edge To End
Television News Daily, Wayne Friedman - Tuesday, November 15, 2016
Looking at a 12-month trailing period, Trump posted a $4.96 billion ...
- New Series Report Cards
TV Everywhere, Steve Sternberg - Wednesday, November 16, 2016
The prime-time TV season has been underway long enough to give ...
- Facebook, Google: Past 'Fake' News Efforts Impact Premium TV Ad Dollars
TV Watch, Wayne Friedman - Wednesday, November 16, 2016
TV news orgs take responsibility for errors. What about you, Facebook? A ...
- A World Without Commercials? Contemplating The Future Of TV
TVBlog, Adam Buckman - Wednesday, November 16, 2016
What will the future of TV be like? You may wonder ...
- We'd Pay For Network TV And Take Netflix With Ads
VidBlog, P.J. Bednarski - Wednesday, November 16, 2016
A new report from Digitalsmiths and TiVo shows how much viewers wou ...
- Ho Ho Hooking Up Grandma's House For The Holidays
MAD, Larissa Faw - Monday, November 14, 2016
A new campaign for Xfinity from 72andSunny centers on a two-minute fil ...
- Live From New York, Dave Chappelle Uses 'SNL' As A BS Pulpit
MediaDailyNews, Tom Siebert - Tuesday, November 15, 2016
This column brings me no pleasure to write, but guest host Da ...
- Google Doubles Down On Video, Mobile As It Sees Exponential Growth
Mobile Marketing Daily, Laurie Sullivan - Monday, November 14, 2016
Google on Monday announced the addition of video to Native Ads ...
- Cable Spend Linked To Down-Ballot Success
Red, White & Blog, Philip Rosenstein - Tuesday, November 15, 2016
Cable ad spend at the national level did not make a significa ...
- Baseball Propels Fox To TV Lead
Television News Daily, Wayne Friedman - Monday, November 14, 2016
A month and a half into the new TV season and surprisingl ...
- NFL Kicks Off Millennial-Driven Marketing Campaign
Television News Daily, Wayne Friedman - Monday, November 14, 2016
Taking on its new "Thursday Night Football" NFL games, NBC Sports ...
- TV Station Groups Post Strong Stock Hikes
Television News Daily, Wayne Friedman - Monday, November 14, 2016
Major TV station groups witnessed sharp rises in their stock prices ...
- New TV Leverage: Hard Ground For Pay TV, New Media
TV Watch, Wayne Friedman - Tuesday, November 15, 2016
Many TV networks -- broadcast and cable -- have complained sometimes bitter ...
- Comedy Not Yet Aired Earns Second Season From Proud Pop
TVBlog, Adam Buckman - Tuesday, November 15, 2016
A new comedy series on the network known as Pop raises time ...
- Campaign Showcases Bilingual Features Of A Remote With A Message About Inclusiveness
MAD, Larissa Faw - Friday, November 11, 2016
The campaign, from Grupo Gallegos, highlights the bilingual features of Comcast's Xfini ...